Position: Marketing Operations Orchestrator

Department: Marketing 

Location: Amsterdam, Hybrid

Visa: Visa sponsorship not offered. Candidates applying for this role must have full working rights in the Netherlands. 

What is your goal?

HSO International is looking for a Marketing Operations Orchestrator to take ownership of our marketing systems, tools, and operational execution. This entry-level role is well suited to a recent graduate or early-career professional with a strong interest in digital platforms, data, and how systems connect. It sits at the intersection of marketing, data, and technology, ensuring that campaigns, platforms, and processes run smoothly and efficiently while supporting a small team of experienced B2B marketers focused on pipeline growth, lead flow, and campaign execution.

The role is primarily execution and orchestration-focused today, serving as an operational backbone for digital marketing delivery, with strong potential to evolve into a more tactical and strategic position as automation capabilities mature.

Leading Microsoft Partner 

HSO has belonged to the elite Microsoft Dynamics Inner Circle for 21 years, within the top 1% of all Microsoft partners worldwide. With over 2,500 professionals and a worldwide presence, we deliver successful implementations across industries globally. 

HSO International 

At HSO International, you’ll join a diverse team of 300+ colleagues from 50+ nationalities, working on cross-border projects that make a global impact. 

Learn more about Life at HSO International: https://www.hso.com/en/campaigns/life-at-hso-international/  

Key Responsibility

1. Marketing System Ownership

• Own and manage core marketing systems, including CRM (Dynamics 365) and related tools
• Maintain data quality, troubleshoot issues, and optimize workflows across the marketing technology environment
• Act as the go-to person for system-related questions, issues, and improvements
• Ensure consistency, structure, governance, and appropriate user access across tools and workflows
• Provide tool training and support to members of the marketing and business development teams

2. Digital Marketing Operations & Orchestration

• Work closely with campaign managers to support digital campaign execution across channels, configure systems, and bring final assets into publication
• Build and send marketing emails and newsletters (with provided content), including formatting content into approved templates and systems
• Oversee lead and buying intent processes including lead scoring, account scoring, segmentation. Support collaboration with sales and business development.
• Support scheduling and governance of organic social activity through approved tools and employee advocacy workflows

3. Data, Reporting & Tool Integration

• Manage data flows, imports, exports, and integrations between systems such as CRM, marketing tools, and reporting platforms
• Support reporting and dashboards (e.g., Power BI, campaign performance reporting) to deliver insights that improve campaign effectiveness and support pipeline growth
• Ensure data quality and consistency across platforms, including enrichment, automation, and reporting setups
• Support the administration and connectivity of tools such as Sprout Social, LinkedIn Campaign Manager, Google Ads, and data enrichment platforms where relevant

4. Process Optimization & Automation

• Create and maintain standard operating procedures and system documentation to support current and new marketing team members
• Identify opportunities to streamline and automate repetitive marketing processes
• Design and implement more efficient workflows across systems and reduce manual effort where possible

5. AI & Agent Enablement (Forward- Looking) 

• Explore and support the use of AI and Copilot/agent-based automation in marketing
• Help transition manual processes toward automated and AI-driven workflows
• Contribute to building an “agent orchestration” capability within marketing

Key Metrics You'll Own:

• Data quality across CRM and marketing systems
• Reporting accuracy and dashboard adoption
• Lead processing speed and accuracy
• Marketing workflow automation rate

Experience

• Entry-level or early-career (recent graduate or up to approximately 2 years of experience)
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• Ideally 1–2 internships or equivalent hands-on experience in a marketing, operations, or digital environment
• Experience with CRM platforms, ideally Dynamics 365 (nice to have)

Skills & Capabilities

• Strong interest in systems, tools, and data
• Comfortable working across multiple platforms and learning how systems connect and interact
• Detail-oriented with a structured way of working
• Analytical mindset with interest in reporting, dashboards, and data flows
• Basic understanding of digital marketing processes, including email marketing, CRM, and digital campaigns
• Ability to juggle multiple workflows and prioritize according to team needs

Mindset & Behaviors

• Hands-on, “get things done” mentality
• Curious and proactive in identifying improvements
• Enjoys working with systems and optimizing processes
• Sees AI and automation as opportunities to improve how work gets done
• Comfortable taking ownership of tasks and building expertise from the ground up

Why should you choose HSO International? 

Development and growth 

You get a job with plenty of career opportunities with a leading provider of innovative enterprise business solutions and distinct Microsoft Global Solution Integrator, who perceives your motivations, talents and ambitions. 

Fun and success 

You work in a collaborative and professional environment where success is built on teamwork and with colleagues who are ready to help each other. 

International project exposure   

Joining our team offers an exciting opportunity to engage in international projects, providing invaluable exposure to diverse cultures, markets, and perspectives. Through your involvement in these projects, you will broaden your global network, enhance your cross-cultural communication skills, and gain firsthand experience in navigating the complexities of international collaboration. 

Freedom and responsibility 

You have the freedom and flexibility to organize your workdays, but especially to shape your own career. 

Take the next step! 

Does the combination of business processes and Microsoft technology appeal to you? Take the next step in your career path with HSO International!