Credit Unions: Attract New Members and Keep Them Loyal

Create strong member relationships and bring in new business

Customer Story: First West Credit Union Transforms Member Experiences with HSO and Microsoft

British Columbia’s leading credit union modernizes operations and deepens member relationships with Dynamics 365

Drive Growth with Data & AI

Transform insights into action to elevate member experiences and stay ahead of change.

Challenges

We understand Credit Unions.

To compete with commercial banks—especially the handful of major institutions the majority of households do business with—credit unions must stay in front of conditions and trends that are rapidly changing and difficult to anticipate.

As a credit union, you face unique challenges that have only been increased or accelerated as customer demands have changed due to economic factors,  technological advances, and more. HSO’s Solutions for Credit Unions are fully integrated, empowering you to provide excellent, personalized service to your members and attract new ones. 

Designed to help you better understand and relate your members and gain operational control, including sales, service, and marketing, our solutions focus on the unique needs of credit unions, from attracting new members to improving retention--while addressing concerns like defending against fraud and simplifying operations.

TRANSFORMING CREDIT UNIONS

HSO & Microsoft

Empowering your credit union to thrive in the digital age

 

Built on Microsoft Dynamics 365, fsi360 is the most modern, comprehensive marketing, business development, finance and relationship intelligence suite in the industry

Credit Union Accelerator

A centralized hub for streamlined member-centric operations, ensuring a holistic approach to meeting member demands for instant, personalized service. AI and Copilot infused, it enables Credit Unions to seamlessly manage their diverse activities across multiple channels through:

  • A people-centered approach
  • Better marketing
  • Empowering employees
  • A 360-degree view of members
  • Efficient onboarding
  • Sales management
An end-to-end solution

Benefits

A framework that meets all your needs, from financials to member services
  • 1

    A 360-degree View of Members and Prospects

    Understand your members' financial portfolios to create personalized relationships, promote rewards and up-sell through targeted product recommendations, and utilize interdepartmental data to enhance the overall member experience.

  • 2

    Pipeline Management

    Generate visibility into renewals, retention, and lost business, forecast various revenue streams, increase wallet share by analyzing lost opportunities, and empower users to identify high-probability opportunities through Sales AI.

  • 3

    Marketing Automation

    Increase digital presence and brand awareness, perform targeted marketing with personalized offers, track ROI through key metrics, implement referral programs to foster business growth, and manage subscription lists for regulatory compliance.

  • 4

    Engagement Tracking

    Track in-branch activities and online engagements, send targeted communications for promotions, products, and changes, and utilize Microsoft's Voice of the Customer to conduct insightful surveys.

  • 5

    Member Management

    Never let leads slip away by integrating online application forms and live chat, seamlessly follow up on incomplete applications and renewals while recommending alternatives, and automate customer onboarding and other essential customer journeys.

  • 6

    AI-Driven Reporting and Analytics

    Generate complex reports swiftly with 'Ask a Question', identify next-gen products through customer insights, reduce manual report creation efforts, and gain deep insights into data, including category outliers, change points, correlations, trends, seasonality, and time, using AI.

Our Credit Union Demos

We help Credit Unions thrive in the digital age

DUCA Financial Services Credit Union increased its media buy efficiency by 20% in just three months with HSO's Credit Union solution.

The HSO Approach

We combine deep credit union industry expertise with innovative technology to deliver tailored solutions that drive success.

Resources for Credit Unions

Learn more about HSO and Credit Unions

Explore our extensive library of resources for credit unions

Enhance Member Experience and Operational Efficiency with an AI Briefing for Credit Unions

Credit unions face growing expectations for speed, personalization, and digital convenience—while operating with lean teams, tight margins, and increasing regulatory demands. Delivering great service and financial value at scale is no small task.

AI can help. From member onboarding and loan processing to fraud detection and service automation, AI empowers credit unions to streamline operations, personalize engagement, and strengthen member trust—without overextending staff or budgets.

In just a few hours, this focused session helps your team understand the core concepts of AI and identify high-impact use cases designed specifically for credit unions. You'll walk away with:

  • A clear view of how AI and Copilot can enhance member service, risk management, and back-office operations

  • Practical next steps for building a right-sized, low-risk adoption roadmap

  • Insight into Microsoft’s AI tools—Power Platform, Fabric, Azure AI, and more

  • Confidence to move from pilot to production—with a partner who understands the mission-driven nature of credit unions

Whether you're focused on improving service, scaling capacity, or modernizing member interactions, this session will help you unlock the real value of AI—responsibly and effectively.

Contact us

Talk to the credit union experts about how we can help you compete and thrive.

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