HSO International
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A pathfinder of business possibilities at HSO International
Hannes joined HSO in 2020 in the role of Program Manager, and since then he's become the critical link that puts all HSO has to offer into a logical roadmap that transforms companies.

“We have great products and a very international team, in an environment where you are free to pursue your aspirations and grow across the company.”
If you’re searching for the unexplored path to success, Hannes van Heerden won’t just point you in the right direction, he will take you all the way there. As an IT industry veteran with over 20 years of experience, Hannes has led from both the customer and the supplier perspectives. That’s why it’s no surprise that former colleagues and partners have described him as “one of a kind”, and a “servant leader” with “vision and the ability to rally teams to follow him in his quest.”
But in our 60 minutes with Hannes, he did not once credit himself for his achievements, but instead shifted attention to how teamwork makes it happen. This is one of his biggest strengths, and his colleagues agree: Hannes’ success comes from his sophisticated understanding of how to invest in people. Coupled with his personal passion for turning a company’s long-term goals into a digital grand strategy, Hannes makes the seemingly impossible a reality. Below, he shares his story and talks about what it takes to build teams that can truly transform how clients do business.
As a Program Manager at HSO International, Hannes is all about leveraging relationships to deliver game-changing solutions to businesses. But his role extends beyond the mere implementation of Microsoft Dynamics 365. “My goal is to build trust by gaining an understanding of the customer's long-term vision,” he said, “so instead of just selling them technology, we can create a roadmap and a clear path to invest in a step-by-step digital transformation.”
Hannes acts as a central figure in large, complex projects, meticulously orchestrating various engagements that align with the customer's strategy.
HSO International
Related job opportunities
ERP & CRM (e.g. D365 F&O, D365CE)
As an Engagement Director you can expect to... Serve as the executive leader for a portfolio of 3-5 strategic client accounts representing more than $10 million in total revenue, ensuring alignment between client objectives and HSO’s business goals. Own overall client satisfaction, retention, and reference ability across assigned accounts while serving as the executive escalation point for critical client concerns and complex issues. Build and strengthen trusted relationships with client executives, sponsors, and key stakeholders, positioning HSO as a strategic advisor and long-term partner. Lead account planning efforts and growth strategies that expand revenue through additional services, solution offerings, and geographic opportunities. Partner closely with Sales, Delivery, Practice Leaders, and Solution Leads to identify, pursue, and close account expansion opportunities. Drive financial performance across assigned accounts by maintaining or exceeding profitability targets, utilization goals, and commercial objectives. Ensure strong commercial governance through disciplined change order management and minimal non-billable leakage of less than 2.5%. Identify opportunities to help clients achieve business growth objectives through broader adoption of Microsoft solutions and services. Oversee portfolio delivery performance, ensuring engagements meet client expectations, strategic goals, quality standards, and business outcomes. Review engagement health across financial performance, delivery quality, staffing, resource allocation, and risk management, while coaching Engagement Managers on proactive client communications, issue resolution, and mitigation strategies. Ensure consistent application of HSO delivery methodology, governance processes, and best practices across all client engagements. Provide executive account health reporting and quarterly business reviews while contributing insights and recommendations that improve engagement performance and delivery excellence. You’re great at... Building trusted executive relationships and influencing decision-makers across complex client organizations. Creating alignment between client business priorities, delivery outcomes, and commercial objectives. Leading strategic account planning and identifying opportunities for long-term growth and expansion. Driving client satisfaction while balancing business value, profitability, and delivery excellence. Navigating complex issues, serving as an effective escalation point, and guiding teams toward successful resolutions. Interpreting financial, operational, and delivery metrics to assess account health and inform decision-making. Coaching and developing client-facing leaders to strengthen stakeholder management, communication, and risk mitigation capabilities. Leading across multiple service lines and teams to deliver a consistent, high-quality client experience. Applying governance, accountability, and continuous improvement practices to improve engagement outcomes. Connecting client growth aspirations with innovative Microsoft-based solutions and transformation opportunities. Sound interesting? If so, you’ll have... Significant experience leading strategic client relationships, large-scale account portfolios, or enterprise programs within a consulting, professional services, or technology services environment. Demonstrated success managing complex client engagements involving multiple service lines, stakeholders, and delivery teams. Proven experience developing and executing account growth strategies that drive revenue expansion and improve client outcomes. Strong financial acumen with experience managing account profitability, utilization, margins, and commercial performance. Experience overseeing delivery governance, engagement performance, resource allocation, and risk management across large programs. A track record of building executive-level client relationships and serving as a trusted advisor to senior stakeholders. Experience partnering with Sales, Solution, and Delivery leaders to identify and close new business opportunities within existing accounts. Strong communication, presentation, and executive reporting skills, including experience leading quarterly business reviews and account health discussions. Experience working within Microsoft-focused consulting, cloud, business applications, data, AI, or digital transformation environments is highly desirable. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
Marketing & Communications
As a Digital Marketing & Campaigns Specialist, you can expect to... Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms that support new business growth, client expansion, account-based marketing initiatives, and HSO’s Microsoft partnership. Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables that move campaigns from concept to launch efficiently and consistently. Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys within HSO’s marketing technology ecosystem. Manage campaign execution from initial setup through launch, optimization, and performance reporting while ensuring a high-quality customer experience across all touchpoints. Execute digital programs that support events and field marketing initiatives, driving registrations, meetings, engagement, and post-event follow-up activities. Partner closely with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders to coordinate campaign activities and ensure successful delivery. Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant digital platforms using the channels best suited to campaign goals and target audiences. Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, retargeting tactics, and platform-specific capabilities to reach high-value B2B buyers. Continuously evaluate new channels, advertising platforms, formats, and targeting approaches, testing innovative ways to engage target audiences and improve marketing performance. Monitor campaign performance across the full funnel, analyze results, manage budgets and media spend, and provide actionable recommendations that improve engagement, conversion, lead progression, and pipeline contribution. You’re great at... Turning campaign strategies and briefs into coordinated, multi-channel marketing programs that drive measurable business outcomes. Managing campaign execution across multiple priorities, stakeholders, deadlines, and go-to-market motions with strong organization and attention to detail. Building, QA’ing, and optimizing emails, landing pages, forms, nurture journeys, and digital experiences with a focus on quality and performance. Developing audience targeting strategies that connect the right message to the right buyers at the right stage of the customer journey. Leveraging paid search, paid social, display, retargeting, and other digital advertising tactics to drive engagement and conversion. Using performance data, analytics, attribution, and campaign insights to identify opportunities and improve results. Collaborating cross-functionally with marketing, sales, content, alliance, and operations teams while independently owning campaign execution. Applying a test-and-learn mindset, proactively exploring emerging channels, technologies, and digital marketing opportunities. Staying current with changes in the digital advertising landscape and bringing forward innovative ideas that help expand HSO’s market reach. Sound interesting? If so, you’ll have... 3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field. Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization. Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads. Experience across multiple paid media disciplines, including paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels. Strong knowledge of B2B audience targeting strategies and experience identifying effective ways to reach specific buyer groups. Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform. Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth. Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting. Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes. Strong attention to detail and the ability to independently manage campaign execution while collaborating across teams. Experience within B2B technology, SaaS, consulting, or professional services environments preferred. Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
Marketing & Communications
As a Content Marketing Manager you can expect to... Create and edit high-quality content across campaigns, web, email, social media, customer stories, thought leadership, and sales enablement initiatives. Own and manage the day-to-day U.S. social content calendar, with a strong emphasis on driving engagement through LinkedIn. Develop content that supports demand generation, account-based marketing (ABM), customer growth initiatives, and Microsoft alliance programs. Interview subject-matter experts, executives, customers, and partners to uncover insights and transform them into compelling, audience-focused stories. Build executive thought leadership and social content that reflects an authentic individual voice rather than generic corporate messaging. Partner with campaign and industry teams to translate complex Microsoft, AI, business applications, and transformation topics into clear, market-facing narratives. Repurpose long-form content and strategic assets into articles, social posts, emails, campaign copy, and other formats to maximize reach and impact. Support customer storytelling efforts and case studies that showcase measurable business outcomes and value delivered. Leverage AI tools thoughtfully to accelerate research, content ideation, repurposing, and production while maintaining a strong editorial standard and human perspective. Monitor content and social performance metrics and apply insights to strengthen future content strategies and execution. Ensure all content aligns with HSO’s brand, messaging, and editorial guidelines. You’re great at... Turning complex, technical topics into clear, engaging, and relevant content for business audiences. Writing and editing across multiple formats while maintaining a consistent voice and high editorial standards. Identifying compelling story angles and uncovering meaningful insights from technical or business-focused conversations. Interviewing executives, subject-matter experts, customers, and partners to capture authentic perspectives and expertise. Creating social media content that drives engagement and supports broader business objectives. Building authentic executive thought leadership and helping leaders communicate their unique points of view. Collaborating effectively with cross-functional teams to develop cohesive messaging and content strategies. Using strong editorial judgment to determine what content will resonate most with target audiences. Applying AI as a productivity tool while preserving originality, strategic thinking, and a distinctly human voice. Sound interesting? If so, you’ll have... 4+ years of experience in B2B content marketing, copywriting, communications, or a related field. Exceptional writing and editing skills with the ability to adapt content across a variety of formats and audiences. A portfolio demonstrating strong B2B content creation and storytelling across multiple channels and formats. Experience creating and managing content for LinkedIn and other social media platforms. Proven ability to make complex or technical subjects accessible and engaging without oversimplifying the message. Strong interviewing skills and the confidence to work directly with senior executives and subject-matter experts. Experience within technology, SaaS, consulting, or professional services environments, strongly preferred. Familiarity with Microsoft technologies, AI solutions, or business applications; experience in these areas is a plus. Strong editorial judgment and a demonstrated ability to identify and develop compelling stories. Experience using AI-enabled tools to support content development while maintaining high-quality editorial standards and original thinking. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
Consulting & Advisory
As an Advisory Transformation Consultant you can expect to... Serve as a trusted advisor to clients, guiding enterprise transformation initiatives from strategic planning through adoption and sustained business value realization. Partner with executive sponsors and key stakeholders to define transformation objectives, success measures, value drivers, and business outcomes. Lead current-state assessments to identify performance gaps, improvement opportunities, and key transformation levers. Develop value blueprints and phased transformation roadmaps that connect business capabilities, processes, technology investments, risk considerations, and organizational readiness. Facilitate executive, leadership, and stakeholder workshops that drive alignment, decision-making, and transformation momentum. Lead end-to-end business process discovery and future-state design efforts that balance strategic goals with operational realities. Collaborate with solution architects and functional consultants to align business requirements, process changes, and solution configurations. Design and execute integrated change management strategies, including sponsorship alignment, communications, training, readiness, engagement, and reinforcement activities. Conduct change impact and organizational readiness assessments, identify adoption risks, and develop mitigation strategies. Define and monitor adoption, performance, and benefits realization metrics while recommending corrective actions and continuous improvement opportunities. Coach executive sponsors and business leaders to serve as visible and effective change champions throughout transformation programs. Contribute to the growth of HSO’s Advisory practice through thought leadership, reusable assets, methodologies, templates, playbooks, accelerators, case studies, and business development activities as appropriate to level. You’re great at... Translating organizational strategy into actionable transformation roadmaps tied to measurable business value. Facilitating executive and stakeholder workshops that build alignment, drive decisions, and create momentum. Designing future-state business processes that are both strategic and operationally practical. Leading change management initiatives that enable adoption, readiness, capability development, and sustained performance improvement. Connecting people, process, and technology decisions to tangible business outcomes. Influencing stakeholders and driving progress in complex environments without direct authority. Operating effectively between executive-level advisory conversations and hands-on delivery support. Communicating complex concepts clearly to executive, business, and project stakeholders. Solving complex business challenges with a collaborative and outcomes-focused approach. Sound interesting? If so, you’ll have... Bachelor’s degree in Business, Management, Organizational Development, or a related field. 3+ years of experience in consulting, advisory services, business transformation, change management, or a related discipline. Experience supporting ERP, CRM, or cloud transformation initiatives, with Microsoft Dynamics 365 experience strongly preferred. Working knowledge of established change management methodologies such as Prosci/ADKAR, Kotter, or similar frameworks. Strong analytical capabilities, including business case development, KPI definition, value measurement, and process mapping. Excellent workshop facilitation, stakeholder management, and executive communication skills. Experience working across multiple engagements and navigating complex or ambiguous business environments. Experience within a Microsoft partner consulting environment. Familiarity with business process management frameworks and tools such as BPMN, APQC, Visio, or Mavim. Experience supporting AI and Copilot adoption initiatives and the associated organizational change requirements. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
“I am responsible for coordinating with all the project managers to ensure the team is structured efficiently, that we are using the right methodology, and that they have the environment they need to succeed.”

But Hannes delves even deeper into the solution. He strives to understand the technical intricacies of each project, collaborating with architects to ensure that the overall digital structure aligns with the customer's roadmap. “Many implementation partners only think about whether the technology alone achieves their client’s goals, but adoption is just as important,” he added. That’s why Hannes works with change managers to identify and facilitate the necessary organizational adjustments that support the client’s transformation process.


An environment that boosts innovation
Hannes will be the first to tell you that company culture is the key ingredient that allows it to create groundbreaking solutions for its clients, and HSO International strives to foster a culture of proactive innovators. On some projects, Hannes works with teams of up to 60 people, but everyone is synched to take every action with the customer in mind.
“What first struck me was the professionalism and the collaborative spirit within HSO,” he said. “The whole team works in unison to develop new capabilities and deliver more value to the customer, not just technical execution.”
While Hannes asserts that HSO International has a customer centric ethos, he also celebrates the internal environment.
“We have great products and a very international team, in an environment where you are free to pursue your aspirations and grow across the company,” he shared. “It’s a very uplifting culture.”
While Hannes gives his all for the success of his team and clients, he is always looking for ways to develop professionally. “I’m thinking of ways we can scale, grow our customer base, and apply technology in innovative ways,” Hannes said, “but I’m interested in managing and executing growth internally.” At HSO International pursuing your interests is encouraged, allowing him and others to choose their path.
To those looking for a challenging and rewarding environment, Hannes offers some advice. “You get a lot of energy from having customers who are professional and thirsty for growth, but also from having a cohesive team that is working towards the same goal,” he said. “If you are willing to work hard and get a huge return on investment, both personally and professionally, a place like HSO could be a good fit for you.”
Hannes' journey at HSO International exemplifies the commitment to excellence and customer-first attitude that sets our company apart. With his remarkable skills and unwavering dedication, he will continue to empower businesses and shape a brighter future for HSO and its customers, and we’ll be rooting for him.