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What is the all-new Real-Time Marketing?

05 May, 2022

The key to engaging customers today, is to be heard over the constant noise and create unique, creative experiences for each individual customer at the right moment. Customers expect companies to provide value but, on their terms, so the real question is do you have an automation software that goes beyond segment-based approaches?

The Dynamics Marketing Application comes equipped with the ability to create event-based communications called real-time customer journey orchestration. This modern marketing landscape will allow marketers and business users to elevate customer experiences and earn their loyalty in real-time with personalized, customer-led interactions on a unified platform. Essentially, real-time marketing is designed to help:

  • Engage customers in real-time
  • Win customers and earn loyalty faster
  • Personalize customer experiences with AI
  • Build customer trust with a unified, adaptable platform

Real-Time Marketing Vs Outbound Marketing

Outbound marketing and real-time marketing share many similarities. The two can be used for marketing automation to send personalized emails, to help you stay compliant, and to generate insights to help you make the right decision.

So, what’s the difference?

Real-time marketing

A well-connected marketing team extends well beyond traditional marketing practices. Real-time marketing enables your organization to react to customer interactions in real-time. A good example of a real-time journey having an action triggered by sending a customer a coupon code minutes after the customer abandons their shopping cart.

The goal is to engage customers at the right time and give them the feeling that they have a direct relationship with the company.

Outbound marketing

Outbound marketing takes a more traditional approach by seamlessly taking a mass approach to creating interest. Outbound marketing is geared towards creating effective content focused on audience segments. It offers email marketing, customer journeys, marketing pages, lead scoring, and social media posting.

Which is right for your business?

You will choose the most appropriate approach based on your current situation and your business' needs. One does not need to be chosen over the other, and both can be utilized to get the most out of each.

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