Service Business Forum 2026
Humans + Machines: Building the Future-Ready Service Workforce
Wanneer
4 - 5 juni
Tijd
12:30 - 13:00
Locatie
HSO International, De Entree 201 (B Vital building) in Amsterdam
Taal
English
On 4–5 June 2026, the Summer Edition of the Service Business Forum (SBF) will take place in Amsterdam with the topic: Humans + Machines: Building the Future-Ready Service Workforce. This international event brings together service leaders, innovators, and technology specialists to explore how humans and machines will jointly shape the future of service organizations.
Humans + machines – the new service reality
As automation and AI continue to transform service operations, human expertise is becoming more valuable than ever. While machines take over routine and repetitive tasks, uniquely human skills—such as empathy, creativity, critical thinking, and relationship management—are emerging as key differentiators for service excellence. The forum focuses on how organizations can build a future-ready workforce, from talent development strategies to hybrid teams where people and technology work seamlessly together.
Key topics include:
- How AI reshapes service roles and responsibilities.
- Future-critical skills for field service and service operations.
- New approaches to assessing and developing talent in a human–machine environment.
- Best practices from global service organizations.
Day 1 Agenda
12:30 - 13:30
Registration and Networking Lunch
13:30 - 17:30
- Afternoon Session
Research presentation: What are the skills required to build the Future-Ready Service Workforce? - Roundtables:
- How to develop workforce to balance technical knowledge with essential people-centric skills?
- How to address the challenge of reskilling at scale?
19:00
Networking Dinner
Day 2 Agenda
08:30 - 09:00
Registration and Coffee
09:00 - 12:00
- Morning Session
Case Study: How to transform your service organisation?
12:00 - 13:00
Networking Lunch
HSO & Noventum: Partners in Service Excellence
HSO collaborates closely with Noventum, an international organization known for its deep expertise in service management strategy and digital service transformation. Noventum is a key partner of the Service Business Forum and contributes research, best practices, and curated insights to guide service organizations in their transformation journeys.
Noventum offers:
- Research on worldwide service industry trends.
- Best practices and benchmarks for service innovation and digitalization.
- Interactive workshops where service leaders co-create standards and industry guidelines.
This expertise perfectly complements HSO’s mission: helping service organizations modernize and future‑proof their operations through Microsoft technology, data-driven insights, and the end-to-end digitalization of Field Service processes.
Join Us in Amsterdam – A Forum for the Service Leaders of Tomorrow
Are you ready to shape the future of service? The Service Business Forum Summer Edition in Amsterdam is an exclusive, high‑level gathering for forward‑thinking service executives who want to lead the way in the age of Humans + Machines.
Because we aim to maintain an intimate setting that fosters meaningful dialogue, collaboration, and peer‑to‑peer exchange, participation is limited. To ensure the exclusivity of this event, HSO reserves the right to curate attendance. We do this with great care and respect—always with the goal of delivering the highest value to everyone.
Secure your place today
We look forward to welcoming visionary leaders who are ready to build the future‑ready service workforce.