GB Reading
Leadership, Marketing, Finance, IT, HR & Legal
Marketing Campaigns Manager
About HSOHSO Success and AmbitionHSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.PURPOSE OF THE ROLEAs Marketing Campaigns Manager, you will play a pivotal role in driving HSO’s growth by strengthening and expanding our market presence. You will develop and execute impactful marketing strategies and campaigns that generate new business opportunities, elevate HSO’s brand, and achieve lead generation and pipeline targets.Working closely with Sales, Delivery, and Group Marketing teams, you’ll ensure all marketing initiatives align with business objectives, customer needs, and HSO’s go-to-market strategy. Your efforts will position HSO as a thought leader in business transformation through Microsoft Business Applications, Cloud, and AI innovation.REPORTING LINEThis role reports to the Head of Marketing (or equivalent, depending on structure).JOB FUNCTION Develop and execute marketing strategies and lead generation campaigns to meet KPIs and business objectives. Orchestrate and deliver customer campaigns that reinforce HSO’s image, values, and customer loyalty. Collaborate with Group Marketing to deliver global campaigns tailored for local markets. Define and segment target audiences and craft tailored messaging for each campaign. Build and maintain strong relationships with external stakeholders, including customers, suppliers, and partners. Ensure HSO is accurately positioned in the market, communicating the value and business benefits of Microsoft solutions, HSO IP, and services. Position HSO as a thought leader and trusted partner in digital transformation through Microsoft technologies. Plan, organize, and manage events such as exhibitions, webinars, and advisory boards as part of integrated campaigns. Collaborate with Digital Marketing and subject matter experts to create compelling content for web, social media, whitepapers, blogs, and sales collateral. Partner with Sales to deliver enablement materials such as case studies, win wires, and customer success stories. Identify and nurture customer advocates for testimonials and speaking opportunities. Manage the marketing budget effectively, ensuring optimal spend allocation across campaigns and channels. Track, measure, and report on campaign performance against defined KPIs, sharing insights and recommendations for improvement.
