Meet the Presenters
On-Demand Webcast: AI-Powered Marketing Journeys for Non-Profits - Driving Donor Engagement with Microsoft Dynamics 365
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Video Navigation
- 00:05 - Welcome & Opening Remarks
- 1:15 - Introduction to HSO
- 2:59 - Introduction to Microsoft Elevate
- 05:52 - Non-Profit Challenges & Opportunities
- 12:55 - Demo: Microsoft D365 Customer Insights
- 42:04 - Closing & Next Steps
To watch the recording in full screen mode, click on the icon in the lower right corner of the presentation after the video begins.
About the Session
Did you know that 56% of non-profits still don’t have a donor engagement strategy? In today’s environment, where donor acquisition is costly and retention directly impacts long-term sustainability this gap can mean missed opportunities, reduced donor loyalty, and unpredictable revenue. Yet many organizations are still working with outdated systems, siloed data, and manual processes that make it difficult to deliver timely, relevant, and personalized outreach.
The result:
- Missed opportunities when outreach is not targeted or timely
- Donor disengagement when communications feel generic or repetitive
- Poor campaign performance when results cannot be measured or optimized
What You'll Learn
Join Microsoft Elevate and HSO for an on-demand session to learn how AI and Microsoft Dynamics 365 Customer Insights can help overcome these challenges. Discover how to turn fragmented data into actionable insights and create automated, personalized donor journeys that keep supporters engaged.
You'll see how to:
- Build and automate marketing journeys in minutes with Microsoft Copilot, tailored to each donor’s behavior.
- Enrich donor profiles with data from multiple external sources.
- Engage donors across email and SMS with AI-driven recommendations for timing and content.
- Track and optimize campaigns with built-in analytics for continuous improvement.
- Create marketing emails quickly with AI-powered content suggestions.
- Research prospects with Copilot and integrate insights directly into the donor timeline.
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Cheyenne Russell | Senior Presales Consultant | HSO
Cheyenne Russell is a Senior Presales Consultant at HSO with over six years of marketing industry experience in retail and IT. She has led projects across multiple Dynamics 365 applications, including Customer Insights (Data & Journeys), Sales, and Customer Service.
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Hasan Javed | Sr Digital Specialist | Microsoft
Hasan is a Senior Solution Specialist at Microsoft, specializing in Dynamics 365, Power Platform, and Copilot Studio for nonprofits.
Resources & Insights
Explore More Resources for Non-Profits