Industries
- Manufacturing
  Manufacturing
  The advantages of automation, AI, and machine learning have caused a shift toward smart factories and data-driven manufacturers. We help you to become competitive, innovative, and resilient.
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  Energy
  Discrete Manufacturing
  Life Sciences
  Process Manufacturing
- Financial Services
  Financial Services
  How to navigate intense competition, stay in compliance with ever-changing regulations and leverage commercial opportunities. We help you create an IT landscape that enables efficient operations and connects processes and data.
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  Asset Management
  Banks
  Credit Unions
  Insurance
  Private Equity
  Wealth Management
- Professional Services
  Professional Services
  People-centered, client-focused and project-driven: that’s professional services in a nutshell. We design and implement technology solutions that enable better decision-making and effective working.
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  Accounting
  Architecture & Engineering
  Construction
  Legal Services
  Consulting Services
  Software & Technology
- Retail & Distribution
  Retail & Distribution
  We modernize the retail workplace, bringing previously unseen insights to the business, implementing intelligent order management and get you closer to your customer.
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  Retail
  Distribution
- Public Sector
  Public Sector
  HSO helps public and government organizations to meet and leverage increasing expectations for digital service, responsiveness and transparency.
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  Central and State Government
  Housing
  Local Government
  Education
  Police-Law Enforcement
- Non-Profit
  Non-Profit
  We support Non-Profits by modernizing applications, automating processes, and providing insight. Through technology, we nourish successful relationship management and enable greater impact.
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  Associations - Memberships
  Charity
  NGO
Solutions
Solutions
HSO develops industry-specific solutions that leverage the latest cloud and AI technologies from Microsoft, accelerating our customers' digital transformation.
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Capabilities
- What we do
  What we do
  HSO is one of the world’s top business solution and implementation partners, large enough to serve, small enough to care. Through our services, we help companies transform the way they work and improve business performance.
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  Plan & design
  Build & implement
  Run & optimize
  Global deployments
- Business Applications
  Business Applications
  Microsoft Dynamics 365 Business Applications for ERP and CRM are leading in the industry. But their real strength is in the integration. Combined, they deliver even more value.
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  Commerce
  Customer Insights
  Customer Service
  Field Service
  Finance
  Project Operations
  Human Resources
  Sales
  Supply Chain
- Cloud Services
  Cloud Services
  HSO has a proven track record in supporting our customers in their cloud journey. With your business in mind, we offer a comprehensive suite of services to help you gain value from the cloud.
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  Cloud Strategy & Architecture
  Cloud Integration
  Cloud Infrastructure & Security
  Low Code Development
  Managed Cloud Services
  Modern Workplace
- Data & AI
  Data & AI
  We help customers build an operational and future-proof data platform, ready to realize business value from AI and machine learning technologies.
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  Artificial Intelligence
  Data & Analytics
Knowledge
Why HSO
Careers
- Join HSO
  Join HSO
  Our workforce is a growing dynamic, unique, and diverse global community that is quality and performance-driven. For every stage in your career, we offer challenging opportunities. We look forward to meeting you!
  Learn more
  Entry Level
  Experienced Professional
  Career Transitioner
- Life at HSO
  Life at HSO
  We are a global community of people with an entrepreneurial spirit, in an environment where you can really make a difference and have your voice heard. We constantly challenge ourselves to be better. Come join the journey with us!
  Learn more
  Benefits
  Culture & Values
  Diversity & Inclusion
- Graduate Programs
  Graduate Programs
  Skyrocket your career with our graduate programs and accredited certification opportunities at HSO around the world!
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  Masterclass (NL)
  Graduate Program (UK)
  Associate Consulting Training (US)
  Young Professional Program (NL)
- HSO Academy
  HSO Academy
  From technical skills, soft skills, mentorships, leadership coaching, masterclasses, informal knowledge sharing and globally recognised certifications - HSO Academy is your personal and professional knowledge accelerator.
  Learn more
  HSO Academy
- Vacancies
  Vacancies
  Find opportunities in Consultancy & Technology, Project Management, Leadership, Sales and Business Development, Marketing, Legal and HR.
  Learn more
  All Vacancies

Careers
- Join HSO
  Join HSO
  Our workforce is a growing dynamic, unique, and diverse global community that is quality and performance-driven. For every stage in your career, we offer challenging opportunities. We look forward to meeting you!
  Learn more
  Entry Level
  Experienced Professional
  Career Transitioner
- Life at HSO
  Life at HSO
  We are a global community of people with an entrepreneurial spirit, in an environment where you can really make a difference and have your voice heard. We constantly challenge ourselves to be better. Come join the journey with us!
  Learn more
  Benefits
  Culture & Values
  Diversity & Inclusion
- Graduate Programs
  Graduate Programs
  Skyrocket your career with our graduate programs and accredited certification opportunities at HSO around the world!
  Learn more
  Masterclass (NL)
  Graduate Program (UK)
  Associate Consulting Training (US)
  Young Professional Program (NL)
- HSO Academy
  HSO Academy
  From technical skills, soft skills, mentorships, leadership coaching, masterclasses, informal knowledge sharing and globally recognised certifications - HSO Academy is your personal and professional knowledge accelerator.
  Learn more
  HSO Academy
- Vacancies
  Vacancies
  Find opportunities in Consultancy & Technology, Project Management, Leadership, Sales and Business Development, Marketing, Legal and HR.
  Learn more
  All Vacancies

Product: proCRM

Expand Microsoft Dynamics 365 with powerful AI-driven features that unify your CRM data, relationships, and insights.

Get Started Today

Reimagine Customer Engagement with HSO & Microsoft

What We Offer

HSO's proCRM is designed to extend Dynamics 365 with industry-ready functionality that transforms CRM into a growth engine. Built to unify marketing, business development, relationship intelligence, and client insights, proCRM helps:

Strengthen engagement
Drive smarter business development
Unlock real-time relationship and experience intelligence
Simplify collaboration across teams

Why Choose HSO's proCRM?

Relationship Intelligence:
Automatically capture contacts, score connection strength, and uncover hidden networks.
AI-Enhanced Insights:
Leverage Microsoft Copilot and Power BI for predictive analytics, growth tracking, and opportunity visibility.
Smart Automation:
Automate client onboarding, campaign management, and follow-ups to reduce admin and boost ROI.
Comprehensive Capabilities:
Extend Dynamics 365 CRM with specialized features that go beyond out-of-the-box capabilities.

Watch the Demo

Meet Alex

Alex juggles data in too many places, spends hours chasing updates, and feels like his CRM makes work harder, not easier. But today… that’s about to change.

See how HSO’s proCRM turns chaos into clarity with AI-powered insights and automation.

Modern Features. Smarter Engagement.

Key Product Features

Delivering exceptional customer and client experiences requires more than basic CRM. proCRM extends Microsoft Dynamics 365 with advanced tools that unify relationships, streamline marketing and business development, and surface AI-driven insights — all in one platform designed to help your business grow smarter and stronger.

Smarter Growth, Powered by Data and AI

Unify marketing and BD efforts in one platform. Plan and launch targeted campaigns with AI-driven automation, track pursuits and opportunities across the pipeline, and measure ROI with complete visibility. Teams gain the insights and collaboration tools needed to build stronger relationships and win more business.

Trusted Data for Confident Decisions

Ensure every decision is backed by accurate, complete data. Tools like Data Maker, Advanced Merge, and Relationships enrich and standardize records, so nothing is overlooked, and insights are always reliable.

Turn Connections Into Growth

Uncover hidden networks, measure relationship strength, and activate connections to win new opportunities.

Automate Document Creation

Whether you're building a quote or generating a proposal, our AI-driven document generation tool automates the creation of any document pulling the relevant data from your CRM and reducing manual effort.

Spot the Gaps. Grow the Business.

Analyze client and market data to identify cross-sell and upsell opportunities across services and regions.

Know What Customers Really Think

Capture and analyze feedback instantly to track sentiment, detect risks, and act on opportunities.

One CRM. Every System.

Connect CRM with finance, HR, and industry platforms to create a unified, end-to-end view of clients and operations.

Your Next CRM Advantage Starts Here

Harness AI, data, and automation to drive results for your business.

Get Started Today

Contact Our Team of Experts

See how proCRM transforms client engagement and imagine what your team could do with deeper insights and fewer silos.

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