The Human Side of Modern Field Service
An executive roundtable hosted by HSO and Microsoft examining how field service leaders are evaluating AI opportunities, workforce pressures, and operational priorities.
When
September 22
Time
1:00 PM - 4:30 PM ET
Location
Microsoft Toronto Office, 81 Bay St, Toronto, ON, M5J 0E7 (Suite 4400)
Field service leaders are being asked to do something difficult.
Improve margins. Address skilled labour shortages. Increase technician productivity. Deliver better customer experiences. And now, determine where AI and agents fit into all of it.
But the goal shouldn't simply be to automate more work.
It should be to build a better service organization.
Join HSO, Microsoft, and a small group of field service leaders for a candid conversation about what that looks like.
Rather than another presentation on the possibilities of AI, we'll examine the decisions leaders are facing now: what should be automated, what should remain human, where AI can genuinely improve the technician and customer experience, and where the economics simply don't make sense yet.
The Conversation
What should AI take off your team's plate?
Where automation can remove administrative work, improve scheduling, surface knowledge, reduce unnecessary truck rolls, and give technicians more time to solve problems.
Where do people still matter most?
The moments where experience, judgment, trust, empathy, and human interaction remain fundamental to great service.
What does the field technician of the future look like?
How AI changes the role of the technician when every worker can have access to organizational knowledge, intelligent guidance, and specialized agents in the field.
Where are the economics real?
A candid discussion about where AI is producing measurable operational value today, where expectations are running ahead of reality, and what isn't worth pursuing yet.
What should your service organization become?
How leaders can move beyond disconnected AI experiments toward a deliberate operating model that balances people, technology, cost, customer experience, and growth.
Who Should Attend?
Service, operations, and technology leaders responsible for field service organizations who are thinking beyond individual AI use cases and considering how service itself needs to evolve.
Save Your Spot
Space is limited to encourage meaningful discussion and networking. Register below to reserve your place.