Your Fast-Track to Proven, Scalable AI Transformation: Tailor-Made for the Professional Services Industry
At this event, you’ll learn how to…
Next-Gen Professional Services Forum
Work Differently: Hire Your First AI Agent
Join HSO and Microsoft Denmark on April 23rd and learn how to win more work, deliver more predictable projects, and improve margins with trustworthy end-to-end AI transformation across critical business processes.
When
April 23
Time
8:00 AM - 12:30 PM
Location
Kanalvej 7, 2800 Kongens Lyngby
Costs
Free
Language
English
Service firms are under more pressure than ever before. Clients expect more value in less time, talent is scarce, and margins are tightening. At the same time, the gap between the potential of AI and its bottom-line impact has never been bigger. Most firms are stuck in pilot limbo, blocked by siloed data, manual workflows, and unclear ROI.
It’s time to break that cycle.
On April 23rd at Microsoft Denmark, you’ll hear inspiring customer stories, practical demos, and learn how leading firms are:
- Winning more deals by accelerating bid decisions and proposal creation with intelligent agents
- Protecting the bottom line by minimizing project overruns with AI-driven forecasting, integrated delivery workflows, and autonomous finance
- Increasing profitability by removing manual work and improving visibility across the entire lead-to-cash process
- Building a realistic, actionable AI roadmap that aligns technology to business outcomes.
Purpose-built for professional services firms in engineering, construction, consulting, and IT services, this event gives you a clear understanding of how AI and agents can generate sustainable, measurable impact at scale.
Agenda at a Glance
8:00 - 8:30 — Walk in & breakfast
8:30 - 9:00 — Reimagined Professional Services: Lessons Learned from Real AI Customer Projects (James Varn | HSO)
9:00 - 9:30 — Frontier Firm: Building the Professional Services Organization of the Future (Microsoft)
9:30 - 10:00 — Smarter Pursuits: How to Win More Business with AI and Agents (Andrea Reyland | HSO)
10:00 - 10:15 — Break
10:15 - 10:45 — Connected Delivery: How to Ensure Trust with an AI-Infused Lead-to-Cash Process (Rune Daub | HSO)
10:45 - 11:15 — Customer Story: FORCE Technology
11:15 - 11:30 — Insights to Action: Building Your Roadmap (Andrea Reyland | HSO)
11:30 - 12:30 — Lunch and Conversations
Why attend?
Turn AI from hype into measurable business performance
Learn how leading service firms are already using intelligent agents to shorten proposal cycles, improve forecasting, reduce overruns, and boost profitability.
Accelerate your bid process and win more high-value deals
Learn how relationship intelligence and RFP agents cut manual effort, sharpen proposal quality, and speed up responses so you can pursue more opportunities with higher confidence.
Unify your lead-to-cash process for a more predictable, profitable business
See how an integrated, end-to-end approach increases profitability by removing friction caused by data silos, manual processes, and legacy systems.
Learn directly from real customer stories, not just theory
Hear how real HSO customers navigate adoption challenges, scale beyond pilots, and generate real, impactful results at an organization level.
Meet the experts
Join our expert speakers and facilitators
Andrea Reyland
Director Professional Services
James Varn
Engagement Director
Rune Daub
Enterprise Architect
Register Now: Seats Are Limited!
✅ Learn from real-world results, not hype: See how AI and agents are already driving margin, speed, and predictability in professional services.
✅ Join live demos built for real professional services workflows: Watch agents transform real professional services processes for maximum business impact.
✅ Get a clear path out of the pilot trap: Learn the practical moves firms use to scale AI across the organization.