Webinar
ETO at a Glance – Where Machine and Plant Manufacturers Are Wasting Potential
Live Webinar with Demo on Lead-to-Quote
In 45 minutes, learn where ETO manufacturers in the machine and plant engineering sector are currently missing out on potential and how Microsoft Dynamics 365 brings the entire process—from lead to project management—onto a single platform.
⮕ End-to-end overview of the ETO process on D365
⮕ Live demo: Lead-to-Quote in practice
⮕ Roadmap preview of the next webinars in the series
When
July 7
Time
11:00 AM
Location
Online
Costs
Free
Language
German
RFP with hundreds of configuration parameters, an Excel jungle in cost estimation, data gaps between CAD, PLM, and ERP…
…and not because your sales, engineering, or project teams aren’t up to the task. The real problem is that traditional ETO setups were built for a world where markets moved more slowly, margins were larger, and the workforce was younger. 2026 looks different: the global economic situation is worsening, 22,000 jobs were cut in 2025, and the skilled labor shortage will grow to 768,000 by 2028. The consequences have long been visible in day-to-day business —orders are being lost, and projects are moving overseas.
The good news: There’s a better way. In our new ETO webinar series, we’ll show you step by step how ETO manufacturers can map the entire process—from lead generation to project management—on a single platform, using industry-specific IP from HSO on Microsoft Dynamics 365. In this first session, we’ll look at the overall process and highlight where potential is systematically being lost today —then we’ll dive into a live demo of the lead-to-quote subprocess.
Three levers ETO manufacturers can use to counteract this trend in 2026
Complex tenders, a shortage of skilled workers, and an increasing number of siloed solutions —the machine and plant engineering industry is under threefold pressure. With Dynamics 365, you can address all three of these challenges simultaneously:
Complex tenders have traditionally taken weeks to complete. With GAEB automation and variant management, this time is reduced to a fraction—while simultaneously improving the accuracy of cost estimates.
Sales, design, and project management remain indispensable. The platform handles routine tasks related to quotes and cost estimates—freeing up time for your key personnel.
Quotes, project costing, procurement, manufacturing, and controlling—all on a single platform. Dynamics 365 plus HSO industry IP—structured data and end-to-end processes instead of manual Excel chains and siloed solutions.
What to expect in 45 minutes
A concise overview of market realities, end-to-end architecture, a live lead-to-quote demo, and a roadmap for the webinar series.
Market Reality in Mechanical Engineering 2026
The global economic situation and the skilled labor shortage—the drivers shaping ETO sales in 2026. Includes a live survey: Which pain point affects you the most?
Three levers for ETO manufacturers
What needs to become faster, more efficient, and more seamless—and why these three levers belong together on a single platform.
End-to-End on Dynamics 365
The ETO process from lead through opportunity, configuration, quote, contract, order, manufacturing, and project management—as a seamless process chain integrating all relevant departments. Featuring an anonymized real-world example from the HSO customer base.
Today’s Focus: Lead-to-Quote
Why the sub-process from inquiry to quote is the most economically effective lever—and which bottlenecks we address in the demo.
Live Demo: Lead-to-Quote in Practice
GAEB import, catalog items without ERP master data, variant management, and configurable quote templates for fixed price, time and material, and take-off – demonstrated through the end-to-end quoting process.
Q&A
Time for your questions for our experts
Not sure if the webinar is relevant to your role? These answers will help you decide.
Your Experts
Three experts, one ETO webinar
Three HSO specialists will guide you through the 45-minute session—offering sales insights from Microsoft AI Business Solutions in practice, industry expertise in manufacturing, and in-depth demos from the Dynamics 365 BizApps portfolio.
HSO is a Business Transformation Partner with deep industry expertise and global reach. HSO leverages the full power of the Microsoft Cloud to transform how people work and engage customers, ultimately accelerating the impact of cloud transformation and improving overall business performance. Large enough to serve, small enough to care.
HSO offers global delivery capabilities alongside 24/7 managed services to expedite business transformations for multinational corporations. Our unified global delivery methodology and template approach ensure consistent implementations worldwide, enabling cost-effective solutions with predictable outcomes.
HSO is a full service Microsoft Partner, having achieved all six Microsoft Cloud Partner Program Solution Designations, with each designation being anchored on the Microsoft Cloud: Business Applications, Data & AI (Azure), Digital App & Innovation (Azure), Infrastructure (Azure), Modern Work, and Security.
HSO Academy is an integral part of the HSO culture for the further development, continuous improvement and certification of HSO employees. We invest in our people with ongoing training programs, delivering the most impact on your business.
HSO develops solutions for our customers that leverage the latest cloud and AI technologies from Microsoft. Our industry-focused products address the vertical and horizontal needs of the markets we operate in, accelerating our customers' digital transformation and enabling them to become digital leaders in their industry.
Register for the webinar now
Learn how HSO and Microsoft Dynamics 365 bring the ETO process—from lead generation to project management—into a unified architecture—and see in the live demo how lead-to-quote transforms in practice. Register now for free and gain practical insights for your next ETO initiative.
