Read more of our Employee Stories below...

Women in tech: From paper-based accounting to Head of Solution Architecture
Interview by Rose Maher, Senior Account Manager, HSO

Meet Jaqui Hoyle, Head of Solution Architecture at HSO UK.
Jaqui started her career with clerical and transactional levels and worked her way through every type of finance role to encompass FP&A, Financial Controller and Finance Director. It took her 5 years to go from a sales administrator to her first Group FD role and become a Qualified Management Accountant at the same time.
It seemed that every company she worked for had a system implementation or upgrade that she was heavily involved in. Having realised that she enjoyed the problem-solving, leadership and guidance from implementations, she set up her own Company to support small businesses transitioning from paper-based accounting (yes paper!!) to Accounting systems including Audit sign-off.
As is the way of the world, it was a friend who introduced her to “AX”, and “Functional consulting” and she very quickly realised she had found her niche and her passion.
That was back in 2006 and now nearly 20 years later that has naturally evolved from functional consulting, solution architecture and enterprise architecture – all fundamentally geared to help organisations and fix problems.
How did you get into technology?
In 1995 I was part of the implementation team to install Kerridge into a motor dealership, the same Company where I began my accounting career.
How have you seen the Tech industry change over your career?
It moves a lot faster now than it ever has and it is even more important to stay ahead. Everyone has such great expectations, but it still needs the respect any software/technology requires. For example, AI on its own will not fix all your problems.
You first need to understand the problem and what you are trying to achieve or overcome, this enables the right design using the right technology and implemented correctly will deliver the expected business value/benefit.
What opportunities has the Tech industry given you? And what challenges have you faced?
I like fast-paced environments and multi-tasking, I find it exciting that technology evolves and continually improves. A problem today is actually a resolution of the future. Anyone venturing in the Tech Industry really needs to have this mindset and appreciation – things do not stand still.
What have you seen in the Tech industry, that has helped/supported Women specifically?
This is a difficult question as I firmly believe that you make your own path.
However, acknowledgement that there is increased focus on diversity and inclusion, promotion of women in leadership roles and mentoring programmes.
What I think would be beneficial is to improve the marketing of roles within the Tech Industry to appeal to Women, to aid understanding and awareness.
What’s your number 1 piece of advice for the future generations of Women entering Tech?
Even when faced with adversity whether that is redundancy, or not getting the role you thought you deserved, or anything really, see everything as an opportunity. That could be learning or development opportunity, or a chance to try something new. Every cloud really does have a silver lining somewhere – you just have to look for it and use it.
Last comment to leave the reader
Treat everyone with respect and fairness. It is ok to be strong, focused, driven, ambitious but do not step on people to get where you want to be.
Read more of our Employee Stories below...




Expats bring fresh ideas and new energy. But they also face challenges. A new country, a different culture, unfamiliar work habits – and on top of that, building a social life. To exchange experiences and build connections, an expat community was created. Not a formal club, but a space where international colleagues can meet – over lunch, at a drinks event or just for a good conversation. We spoke with three of them about their experience: what was it like arriving in the Netherlands? What stands out in the work culture here? And what does it mean to be part of this community?

"Not your diploma, but your drive. Not your experience, but your curiosity." That seems unthinkable – but not at HSO. "With the right basic attitude, anyone can get started here," says Henk-Jan Brommer, manager of HSO Academy. It sounds ambitious, but practice shows that it works.







Please meet our recruiters in Germany and if there aren't any live vacancies feel free to make contact directly via email with your CV and cover letter.








Professional development begins with collaboration. The biggest steps are taken when we combine our knowledge and talents. Take Albert Hol (Project Manager) and Gerben Mulder (Consultant Management). They worked together on a project for a large retailer, where the billing process was renewed within Dynamics Finance & Operations using Azure Functions. The solution enables the retailer to process and invoice about 150,000 order lines quickly and accurately every day.

HSO has grown rapidly in recent years. This brings change, including in the company culture. To preserve the core of the old culture and embrace new values, a core group has developed a culture compass. Two members of the core group, Behnud and Otto, share their insights.



Find out how we coach and guide a group of leaders to become the next generation of managers. Léonie Havekes and Nathalie Boerefijn share what they’ve learned in their Journey to Lead.









From India to Silicon Valley, and from Malta to Rotterdam: Siddharth and Divya Singh have lived all over the world and worked for the same employers. Together with their daughter, they have seen it all. How did the couple end up at HSO in the Netherlands? In this interview, they share their remarkable story.












After graduating as an Industrial Engineer in Turkey, Hatice Aydin decided to pursue a career in IT and Business Applications. She was working on ERP projects and doing a master’s degree in software engineering. "It was at this time I realized I wanted to be involved in international and diverse projects while also gaining experience abroad. And so my path crossed with that of HSO International." Here is the story that brought me to HSO International’s Young Professionals Program (YPP).












Skyrocket your career with HSO
Consulting & Technology
About HSO HSO Success and Ambition HSO are a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specialize in sectors such as Retail, Manufacturing, Professional Services, Financial Services and Local Government. We’ve won several prestigious awards over the last few years including being voted in the UK’s top 10 Best Large companies to work for the last 3 years running. This year we are also proud to have been named the D365 Finance Microsoft Partner of the Year Award and Finalist for D365 Sales & Marketing. HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care; about adding value to our customers, about delivering what we say we will, striving to improve ourselves, being inclusive and having fun. The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals. PURPOSE OF THE ROLEYou will play a vital role in D365 F&O or CE Support, taking responsibility for providing prompt and professional 2nd Level Support to the HSO Customer base according to SLA and Customer Contractual requirements. REPORTING LINEAs part of the Support Team, you will report to a Support Team Lead. JOB FUNCTIONEnsure all support tickets are effectively managed with minimum disruption to the client.Support issues are responded to and resolved/plan established within agreed timescales. Provide regular feedback to customers regarding the progress of support ticket status.Test own allocated developments/fixes before delivering to customers. Take responsibility for the successful Support Delivery to a number of your owned ‘key accounts’. Build great relationships and become a Trusted Advisor to your owned customers. Work as part of a the wider Managed Services team. Participate and engage in cross team knowledge transfer to ensure best use of staff resources and inter-departmental growth and development across various Industry teams and Service Lines. Contribute to HSO's knowledge base by documenting and participating in internal training and knowledge-sharing programs.
Consulting & Technology
About HSO HSO Success and Ambition HSO are a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specialize in sectors such as Retail, Manufacturing, Professional Services, Financial Services and Local Government. We’ve won several prestigious awards over the last few years including being voted in the UK’s top 10 Best Large companies to work for the last 3 years running. This year we are also proud to have been named the D365 Finance Microsoft Partner of the Year Award and Finalist for D365 Sales & Marketing. HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care; about adding value to our customers, about delivering what we say we will, striving to improve ourselves, being inclusive and having fun. The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals. Job Purpose: The AI Architect will enable the creation of innovative, ethical, and reliable cloud solutions that stand out on a global scale to enhance the lives of people and organisations. This includes, but is not limited to: Supporting the development and implementation of our enterprise AI strategies and roadmaps. Scoping and leading the development of frameworks, reference architecture, tooling, costing, governing standards, and principles. Leading the design, migration, data modelling, implementation, testing, support, deployment, architecture, and maintenance of solutions that use, or will use AI in future. Qualify new customers and assist existing customers to envision new opportunities and map out enhancements to existing solutions that meet business needs. Key Responsibilities: Supporting customers with their AI Implementation across infrastructure, security, licensing, management, and migration. Lead, design and implement data driven AI projects end to end, working both independently and/or leading a team to meet project requirements. Working collaboratively with our other Cloud Services teams to deliver exceptional solutions to our clients across the full range of Microsoft technologies. Reviewing and automating business processes. Work directly with the customer to scope out and deliver maintainable, well tested solutions that leverage cloud technologies where possible. Provide sound technical support to clients for common and complex Data & AI issues, while identifying opportunity for architectural, cultural, and technical improvements. Lead, design, and apply AI architecture patterns to projects and solutions. Develop and improve AI solutions and related development lifecycles, using best practices and a DevOps mindset. Deliver workshops to clients to upskill them and support with the uptake of new technologies, while identifying opportunities for improvements in workshop design and delivery. Understand and implement solutions outside of AI that may interact with developed solutions. Proactively seek out and learn emerging technologies, explore new and innovative use cases, and build collective knowledge across the Aware Team. Ensure you have a clear understanding of the HSO core values and HSO best practices. Act as a Mentor and coach for our Data & AI team to ensure team members are meeting their project and customer goals.
Leadership, Marketing, Finance, IT, HR & Legal
About HSOHSO Success and AmbitionHSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.PURPOSE OF THE ROLEAs Marketing Campaigns Manager, you will play a pivotal role in driving HSO’s growth by strengthening and expanding our market presence. You will develop and execute impactful marketing strategies and campaigns that generate new business opportunities, elevate HSO’s brand, and achieve lead generation and pipeline targets.Working closely with Sales, Delivery, and Group Marketing teams, you’ll ensure all marketing initiatives align with business objectives, customer needs, and HSO’s go-to-market strategy. Your efforts will position HSO as a thought leader in business transformation through Microsoft Business Applications, Cloud, and AI innovation.REPORTING LINEThis role reports to the Head of Marketing (or equivalent, depending on structure).JOB FUNCTION Develop and execute marketing strategies and lead generation campaigns to meet KPIs and business objectives. Orchestrate and deliver customer campaigns that reinforce HSO’s image, values, and customer loyalty. Collaborate with Group Marketing to deliver global campaigns tailored for local markets. Define and segment target audiences and craft tailored messaging for each campaign. Build and maintain strong relationships with external stakeholders, including customers, suppliers, and partners. Ensure HSO is accurately positioned in the market, communicating the value and business benefits of Microsoft solutions, HSO IP, and services. Position HSO as a thought leader and trusted partner in digital transformation through Microsoft technologies. Plan, organize, and manage events such as exhibitions, webinars, and advisory boards as part of integrated campaigns. Collaborate with Digital Marketing and subject matter experts to create compelling content for web, social media, whitepapers, blogs, and sales collateral. Partner with Sales to deliver enablement materials such as case studies, win wires, and customer success stories. Identify and nurture customer advocates for testimonials and speaking opportunities. Manage the marketing budget effectively, ensuring optimal spend allocation across campaigns and channels. Track, measure, and report on campaign performance against defined KPIs, sharing insights and recommendations for improvement.
Sales & Business Development
About HSOHSO Success and AmbitionHSO is a leading global provider of enterprise business solutions and a trusted Microsoft Solutions Partner. Founded in 1987, HSO delivers digital transformation through Microsoft Dynamics 365, Power Platform, Azure, and other Microsoft technologies, helping clients achieve sustainable success.We combine deep industry expertise with technological innovation to create long-term value for our clients across sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government.HSO has been voted in the UK’s Top 10 Best Large Companies to Work For for the last three years running and is proud to have been named D365 Finance Microsoft Partner of the Year and finalist for D365 Sales & Marketing.People join and stay at HSO because we care - about adding value to our customers, delivering what we promise, striving to improve ourselves, being inclusive, and having fun.The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different from other Microsoft partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.PURPOSE OF THE ROLEThe Senior Business Development & Alliances Manager will be responsible for driving growth by strengthening and expanding HSO’s ecosystem relationships. While Microsoft is HSO’s most important partner, this role will also focus on developing strategic alliances with other technology providers, analysts, influencers, and venture capital firms to generate new opportunities, elevate HSO’s market presence, and deliver measurable revenue results.You will own the partner-driven sales pipeline, working closely with Microsoft and other partners at a senior level to identify, qualify, and close opportunities in collaboration with HSO’s industry and service line sales teams.REPORTING LINEThis role reports directly to the Sales Director or Managing Director, depending on region.JOB FUNCTIONStrategic Partnerships & Ecosystem Development Act as HSO’s senior representative in managing relationships with Microsoft, ensuring alignment with their sales priorities and strategic initiatives. Build and expand relationships with other technology partners, industry analysts, influencers, and venture capital firms to increase market visibility and create new business opportunities. Develop and execute joint go-to-market strategies and business plans with key partners. Leverage partner funding programs, co-sell opportunities, and joint marketing initiatives to maximize impact. Sales Pipeline & Revenue Generation Build, manage, and grow a qualified pipeline of opportunities originated through partner channels. Collaborate with HSO industry and service line sales teams to pursue and close deals. Take ownership of revenue targets associated with partner-sourced opportunities. Report regularly on pipeline development, deal progression, and performance against targets. Market Development & Thought Leadership Represent HSO at key industry events, partner forums, analyst briefings, and executive-level meetings. Identify opportunities to raise HSO’s profile within the Microsoft ecosystem and broader technology community. Monitor market trends, competitor activity, and partner strategies to ensure HSO remains a visible and trusted partner of choice.
Sales & Business Development
About HSOHSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s Top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.PURPOSE OF THE ROLEAs Microsoft Incentives Coordinator, you will play a key role in supporting HSO’s commercial success by managing and optimizing the administration of Microsoft incentive and licensing programs. You will ensure all incentive claims and licensing transactions are processed accurately, fully compliant with Microsoft’s requirements, and aligned to HSO’s sales and financial goals.Working closely with Sales, Finance, and Purchasing teams, you’ll take responsibility for tracking, claiming, and reconciling incentives, rebates, and licensing activities, ensuring HSO maximizes return on every eligible Microsoft program. You will also maintain accurate licensing records, support renewals, and help internal teams stay compliant with changing Microsoft licensing models.REPORTING LINEThis role reports to the Head of Sales Operations (or equivalent, depending on structure).JOB FUNCTION Collaborate with Finance and Purchasing teams to ensure timely invoicing, processing, and tracking of Microsoft incentives and licensing transactions. Stay up to date with Microsoft incentive and licensing programs, including guidelines, program updates, and eligibility criteria. Identify and manage all relevant incentive and licensing programs applicable to HSO’s business and market segment. Support the Sales and Account Management teams with accurate licensing information, renewals, and program guidance. Educate internal teams on Microsoft incentive programs and licensing changes to ensure full compliance and maximize potential benefits. Serve as the main point of contact for internal licensing and incentive queries. Prepare and submit accurate incentive claims and licensing reports within required deadlines, ensuring all documentation meets Microsoft audit requirements. Gather, validate, and maintain supporting data including sales records, customer agreements, and proof of execution. Monitor and track the status of claims and license renewals, proactively addressing discrepancies or missed opportunities. Build and maintain strong relationships with Microsoft representatives and Partner Account Managers. Work with Microsoft teams to resolve issues relating to claims, licensing eligibility, or program changes. Maintain detailed records of HSO’s licensing portfolio, including active subscriptions, renewals, and customer entitlements. Identify opportunities to improve the efficiency of incentive and licensing processes, reporting, and compliance management.
Consulting & Technology
About HSO HSO Success and Ambition HSO are a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specialize in sectors such as Retail, Manufacturing, Professional Services, Financial Services and Local Government. We’ve won several prestigious awards over the last few years including being voted in the UK’s top 10 Best Large companies to work for the last 3 years running. This year we are also proud to have been named the D365 Finance Microsoft Partner of the Year Award and Finalist for D365 Sales & Marketing. HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care; about adding value to our customers, about delivering what we say we will, striving to improve ourselves, being inclusive and having fun. The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals. Reporting toD365 CE Services DirectorKey Responsibilities:Work closely with Technical Architect to deliver the technical solution that fits with overall technical design.Define project Application Lifecycle Management (ALM) strategy.Manage DevOps: repositories, branching, solutions, build and release pipelines. Ownership of complex development items: C# plugins, JavaScript, PCF controls, and custom pages. Perform Tech design and customisation/code review/QA ensuring best practice coding standards are met. Identification and resolution of performance bottlenecks.For large projects, allocate development work to developers, manage development team on daily basis.Manage application issues both related to standard and bespoke code.Making sure that development satisfies the customer’s functional, technical and business requirements (FDDs & IDDs).Production of Technical Design Documents.Management and definition of environment landscape to fit project needs. To attend weekly project update call and give development update to wider project team.To be an active member of the HSO CE Services Team focussed on implementing D365 solutions at our customers. This includes engaging with external customers to understand and shape requirements to achieve desired business outcomes. To support sales and the pre-sales team to ensure workable solutions for prospects are being promoted. Owns technical delivery on projects, with the ability to deep dive into the technical inquiries on proposed solution. To produce architecture and design documentation to agreed HSO standards.To understand the HSO project delivery methodology and apply this implementation approach to all HSO Projects. To work closely with project teams and act as a point of reference/escalation during the implementation, particularly through go-live advising/improving on scalability and performance of the solution. Act as a Technical lead and mentor colleagues to share knowledge. Plan and execute wave release updates.
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