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  • Women in tech: From paper-based accounting to Head of Solution Architecture

Women in tech: From paper-based accounting to Head of Solution Architecture

Interview by Rose Maher, Senior Account Manager, HSO

Meet
Jaqui Hoyle
Head of Solution Architecture

Meet Jaqui Hoyle, Head of Solution Architecture at HSO UK.

Jaqui started her career with clerical and transactional levels and worked her way through every type of finance role to encompass FP&A, Financial Controller and Finance Director. It took her 5 years to go from a sales administrator to her first Group FD role and become a Qualified Management Accountant at the same time.

It seemed that every company she worked for had a system implementation or upgrade that she was heavily involved in. Having realised that she enjoyed the problem-solving, leadership and guidance from implementations, she set up her own Company to support small businesses transitioning from paper-based accounting  (yes paper!!) to Accounting systems including Audit sign-off.

As is the way of the world, it was a friend who introduced her to “AX”, and “Functional consulting” and she very quickly realised she had found her niche and her passion.

That was back in 2006 and now nearly 20 years later that has naturally evolved from functional consulting, solution architecture and enterprise architecture – all fundamentally geared to help organisations and fix problems.

How did you get into technology?

In 1995 I was part of the implementation team to install Kerridge into a motor dealership, the same Company where I began my accounting career.

How have you seen the Tech industry change over your career?

It moves a lot faster now than it ever has and it is even more important to stay ahead. Everyone has such great expectations, but it still needs the respect any software/technology requires. For example, AI on its own will not fix all your problems.

You first need to understand the problem and what you are trying to achieve or overcome, this enables the right design using the right technology and implemented correctly will deliver the expected business value/benefit.

What opportunities has the Tech industry given you? And what challenges have you faced?

I like fast-paced environments and multi-tasking, I find it exciting that technology evolves and continually improves. A problem today is actually a resolution of the future. Anyone venturing in the Tech Industry really needs to have this mindset and appreciation – things do not stand still.

What have you seen in the Tech industry, that has helped/supported Women specifically?

This is a difficult question as I firmly believe that you make your own path.

However,  acknowledgement that there is increased focus on diversity and inclusion, promotion of women in leadership roles and mentoring programmes.

What I think would be beneficial is to improve the marketing of roles within the Tech Industry to appeal to Women, to aid understanding and awareness.

What’s your number 1 piece of advice for the future generations of Women entering Tech?

Even when faced with adversity whether that is redundancy, or not getting the role you thought you deserved, or anything really, see everything as an opportunity. That could be learning or development opportunity, or a chance to try something new. Every cloud really does have a silver lining somewhere – you just have to look for it and use it.

Last comment to leave the reader

Treat everyone with respect and fairness. It is ok to be strong, focused, driven, ambitious but do not step on people to get where you want to be.

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This includes, but is not limited to:  Supporting the development and implementation of our enterprise AI strategies and roadmaps.  Scoping and leading the development of frameworks, reference architecture, tooling, costing, governing standards, and principles.  Leading the design, migration, data modelling, implementation, testing, support, deployment, architecture, and maintenance of solutions that use, or will use AI in future.  Qualify new customers and assist existing customers to envision new opportunities and map out enhancements to existing solutions that meet business needs.     Key Responsibilities:   Supporting customers with their AI Implementation across infrastructure, security, licensing, management, and migration.  Lead, design and implement data driven AI projects end to end, working both independently and/or leading a team to meet project requirements.   Working collaboratively with our other Cloud Services teams to deliver exceptional solutions to our clients across the full range of Microsoft technologies.  Reviewing and automating business processes.  Work directly with the customer to scope out and deliver maintainable, well tested solutions that leverage cloud technologies where possible.  Provide sound technical support to clients for common and complex Data & AI issues, while identifying opportunity for architectural, cultural, and technical improvements.  Lead, design, and apply AI architecture patterns to projects and solutions.   Develop and improve AI solutions and related development lifecycles, using best practices and a DevOps mindset.  Deliver workshops to clients to upskill them and support with the uptake of new technologies, while identifying opportunities for improvements in workshop design and delivery.  Understand and implement solutions outside of AI that may interact with developed solutions.  Proactively seek out and learn emerging technologies, explore new and innovative use cases, and build collective knowledge across the Aware Team.   Ensure you have a clear understanding of the HSO core values and HSO best practices.  Act as a Mentor and coach for our Data & AI team to ensure team members are meeting their project and customer goals. Requirements Experience and Skills:   Experience developing AI solutions, AI models, and AI governance frameworks in production.  A breadth of experience in various current cloud technologies and applications  In-depth experience with various source systems control and testing frameworks and related methodologies  Experience leading project and project teams end to end.  Proficiency in explaining complex technical architecture and solutions to non-technical audiences.  Ability to identify when potential issues need to be communicated and/or escalated.  Eager to proactively learn and apply new technologies (both within and outside of your field) and to share those learnings with the wider technical team.  Strong organisational and problem-solving skills with demonstrated ability to prioritise tasks, meet deadlines and manage conflicting priorities.  Strong emotional intelligence and the ability to work with clients from varying backgrounds.  Ability to accurately scope projects and provide recommendations for the client.  An understanding of common and complex development lifecycles and experience applying DevOps practices.  Outstanding interpersonal skills with the confidence to workshop solutions directly with customers and ability to work through complex customer interactions.  A strong understanding of business capabilities and frameworks that can map these capabilities to AI models and broader architectural initiatives.  A strong understanding of ethical and privacy obligations and ability to proactively identify and mitigate security threats.  Experience with business applications and D365.     Qualifications: - Bachelor's degree in Computer Science, Information Technology, or a related field. - Relevant certifications in Microsoft Azure or related technologies.

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Marketing & Communications

Marketing Coordinator

About HSO HSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s Top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing. HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun. The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and the quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals. Purpose of the role We’re looking for a highly organized and proactive Marketing Coordinator to help deliver impactful marketing campaigns, events, and communications. This role plays a key part in building brand awareness, generating leads, and supporting pipeline growth. This role is ideal for someone with strong organizational skills and a passion for marketing who thrives in a fast-paced, collaborative environment.  Reporting Line This role reports to the Head of Marketing. Job Function Key Responsibilities:  Campaign Coordination  Executing upon marketing plans, with clearly defined objectives and targets.  Executing lead generation marketing campaigns to meet the targets for marketing qualified leads and sales pipeline.  Support the local implementation of Group Marketing campaigns, ensuring alignment with UK market needs.  Building strong relationships with a range of external stakeholders including customers, suppliers and partners.  Maintaining and developing marketing contact lists.  Segmenting and defining target audiences and messaging for campaigns.  Providing input and supporting and monitoring our external telemarking agency.  Event Support  Organising and attending a range of events such as exhibitions, events, webinars and advisory boards.  Organising and attending internal social events and corporate hospitality events for customers and partners.  Working with third party agencies to plan and deliver events.  Content & Collateral Management  Working with subject matter experts to collate, develop and produce relevant documentation for the web, social media, whitepapers, newsletters, e-blasts and sales collateral.  Developing automated email marketing programs.  General Duties  Provide day-to-day support to Head of Marketing and Marketing Campaign Managers.  Working with the EMEA and US marketing teams on corporate initiatives and events.  Using the internal Microsoft Dynamics CRM system to maintain leads and opportunities.   Conduct competitor analysis and gather customer insights.  Tracking the success of marketing campaigns and compiling reports and insights for campaign optimisation.  Qualifications & Experience  1–2 years of experience in a marketing role.  Marketing communications experience.  Familiarity with marketing platforms and tools (e.g., email automation, CRM).  Ability to work collaboratively and adapt to changing priorities.  Skills & Attributes  Excellent organizational and time management skills.  Strong written and verbal communication abilities.  High attention to detail and ability to multitask.  Proactive, collaborative, and eager to learn.  Comfortable working with data and reporting tools.  Desirable  Experience with tools such as Canva and Adobe Creative Suite.  Location This is a hybrid role, with flexibility to work from home combined with office collaboration as required. Hours Normal office hours are 09:00 to 18:00 (with one hour for lunch). Salary We offer a competitive, market-aligned salary reflecting the skills and experience of each candidate. The salary package will be discussed during the interview process and based on current market benchmarks and individual qualifications. In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our comprehensive benefits programme. Benefits Paid Holidays Birthday Day Off Pension Healthcare Dental Life Insurance x3 basic pay Tonic Wellbeing Reward Days and Workshops Perkz retail discounts  

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