HSO International
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Oksana Danyliak driven to reach her full potential at HSO International
Oksana is powered by a strong drive to deliver the best possible business solutions for her clients.

"HSO will place you into a position that fits with your values. You just have to speak up.”
Depth and focus that provides results
Despite the challenges that come with starting anew, Oksana found a new home at HSO International as a Microsoft Dynamics 365 Consultant, serving as the focal point between clients and development teams designing customer relationship and enterprise resource management solutions. Before that, like many in the tech sphere, she studied software development. But she immediately sprung into a career as a consultant , applying her technical expertise to effectively address customer needs. Her confidence and ambition quickly put her on the short-list for lead roles, where she now is ultimately responsible for the quality of the project.
Oksana is powered by a strong drive to deliver the best possible business solutions for her clients and a no-nonsense attitude, but if you have a chance to speak to her, you will immediately see the qualities that make her fit to lead and develop strong relationships in a business environment. She has a unique ability to assertively show her level of expertise, while extracting the meaning behind your questions and providing thoughtful advice that she shares with us below.
Leveraging the power of diverse teams
Oksana emphasizes that the true value of diverse teams extends beyond quotas and internal work relationships. “A diverse team allows you to develop more interesting ideas and see a problem from different perspectives,” she offered. “This gives you more flexibility to deliver for international clients with different cultural sensitivities and business needs. In the end, it contributes to the overall success of every project.”
As far as achieving equity in the workplace, Oksana believes we should place value on individually achieved merits and a high-quality standard, supported by strong company programs in training, education, and self-development.
Despite what many may think about roles in a digital business solutions company, Oksana provides her perspective.
HSO International
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Marketing & Communications
As a Digital Marketing & Campaigns Specialist, you can expect to... Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms that support new business growth, client expansion, account-based marketing initiatives, and HSO’s Microsoft partnership. Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables that move campaigns from concept to launch efficiently and consistently. Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys within HSO’s marketing technology ecosystem. Manage campaign execution from initial setup through launch, optimization, and performance reporting while ensuring a high-quality customer experience across all touchpoints. Execute digital programs that support events and field marketing initiatives, driving registrations, meetings, engagement, and post-event follow-up activities. Partner closely with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders to coordinate campaign activities and ensure successful delivery. Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant digital platforms using the channels best suited to campaign goals and target audiences. Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, retargeting tactics, and platform-specific capabilities to reach high-value B2B buyers. Continuously evaluate new channels, advertising platforms, formats, and targeting approaches, testing innovative ways to engage target audiences and improve marketing performance. Monitor campaign performance across the full funnel, analyze results, manage budgets and media spend, and provide actionable recommendations that improve engagement, conversion, lead progression, and pipeline contribution. You’re great at... Turning campaign strategies and briefs into coordinated, multi-channel marketing programs that drive measurable business outcomes. Managing campaign execution across multiple priorities, stakeholders, deadlines, and go-to-market motions with strong organization and attention to detail. Building, QA’ing, and optimizing emails, landing pages, forms, nurture journeys, and digital experiences with a focus on quality and performance. Developing audience targeting strategies that connect the right message to the right buyers at the right stage of the customer journey. Leveraging paid search, paid social, display, retargeting, and other digital advertising tactics to drive engagement and conversion. Using performance data, analytics, attribution, and campaign insights to identify opportunities and improve results. Collaborating cross-functionally with marketing, sales, content, alliance, and operations teams while independently owning campaign execution. Applying a test-and-learn mindset, proactively exploring emerging channels, technologies, and digital marketing opportunities. Staying current with changes in the digital advertising landscape and bringing forward innovative ideas that help expand HSO’s market reach. Sound interesting? If so, you’ll have... 3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field. Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization. Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads. Experience across multiple paid media disciplines, including paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels. Strong knowledge of B2B audience targeting strategies and experience identifying effective ways to reach specific buyer groups. Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform. Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth. Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting. Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes. Strong attention to detail and the ability to independently manage campaign execution while collaborating across teams. Experience within B2B technology, SaaS, consulting, or professional services environments preferred. Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
Marketing & Communications
As a Content Marketing Manager you can expect to... Create and edit high-quality content across campaigns, web, email, social media, customer stories, thought leadership, and sales enablement initiatives. Own and manage the day-to-day U.S. social content calendar, with a strong emphasis on driving engagement through LinkedIn. Develop content that supports demand generation, account-based marketing (ABM), customer growth initiatives, and Microsoft alliance programs. Interview subject-matter experts, executives, customers, and partners to uncover insights and transform them into compelling, audience-focused stories. Build executive thought leadership and social content that reflects an authentic individual voice rather than generic corporate messaging. Partner with campaign and industry teams to translate complex Microsoft, AI, business applications, and transformation topics into clear, market-facing narratives. Repurpose long-form content and strategic assets into articles, social posts, emails, campaign copy, and other formats to maximize reach and impact. Support customer storytelling efforts and case studies that showcase measurable business outcomes and value delivered. Leverage AI tools thoughtfully to accelerate research, content ideation, repurposing, and production while maintaining a strong editorial standard and human perspective. Monitor content and social performance metrics and apply insights to strengthen future content strategies and execution. Ensure all content aligns with HSO’s brand, messaging, and editorial guidelines. You’re great at... Turning complex, technical topics into clear, engaging, and relevant content for business audiences. Writing and editing across multiple formats while maintaining a consistent voice and high editorial standards. Identifying compelling story angles and uncovering meaningful insights from technical or business-focused conversations. Interviewing executives, subject-matter experts, customers, and partners to capture authentic perspectives and expertise. Creating social media content that drives engagement and supports broader business objectives. Building authentic executive thought leadership and helping leaders communicate their unique points of view. Collaborating effectively with cross-functional teams to develop cohesive messaging and content strategies. Using strong editorial judgment to determine what content will resonate most with target audiences. Applying AI as a productivity tool while preserving originality, strategic thinking, and a distinctly human voice. Sound interesting? If so, you’ll have... 4+ years of experience in B2B content marketing, copywriting, communications, or a related field. Exceptional writing and editing skills with the ability to adapt content across a variety of formats and audiences. A portfolio demonstrating strong B2B content creation and storytelling across multiple channels and formats. Experience creating and managing content for LinkedIn and other social media platforms. Proven ability to make complex or technical subjects accessible and engaging without oversimplifying the message. Strong interviewing skills and the confidence to work directly with senior executives and subject-matter experts. Experience within technology, SaaS, consulting, or professional services environments, strongly preferred. Familiarity with Microsoft technologies, AI solutions, or business applications; experience in these areas is a plus. Strong editorial judgment and a demonstrated ability to identify and develop compelling stories. Experience using AI-enabled tools to support content development while maintaining high-quality editorial standards and original thinking. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
Consulting & Advisory
As an Advisory Transformation Consultant you can expect to... Serve as a trusted advisor to clients, guiding enterprise transformation initiatives from strategic planning through adoption and sustained business value realization. Partner with executive sponsors and key stakeholders to define transformation objectives, success measures, value drivers, and business outcomes. Lead current-state assessments to identify performance gaps, improvement opportunities, and key transformation levers. Develop value blueprints and phased transformation roadmaps that connect business capabilities, processes, technology investments, risk considerations, and organizational readiness. Facilitate executive, leadership, and stakeholder workshops that drive alignment, decision-making, and transformation momentum. Lead end-to-end business process discovery and future-state design efforts that balance strategic goals with operational realities. Collaborate with solution architects and functional consultants to align business requirements, process changes, and solution configurations. Design and execute integrated change management strategies, including sponsorship alignment, communications, training, readiness, engagement, and reinforcement activities. Conduct change impact and organizational readiness assessments, identify adoption risks, and develop mitigation strategies. Define and monitor adoption, performance, and benefits realization metrics while recommending corrective actions and continuous improvement opportunities. Coach executive sponsors and business leaders to serve as visible and effective change champions throughout transformation programs. Contribute to the growth of HSO’s Advisory practice through thought leadership, reusable assets, methodologies, templates, playbooks, accelerators, case studies, and business development activities as appropriate to level. You’re great at... Translating organizational strategy into actionable transformation roadmaps tied to measurable business value. Facilitating executive and stakeholder workshops that build alignment, drive decisions, and create momentum. Designing future-state business processes that are both strategic and operationally practical. Leading change management initiatives that enable adoption, readiness, capability development, and sustained performance improvement. Connecting people, process, and technology decisions to tangible business outcomes. Influencing stakeholders and driving progress in complex environments without direct authority. Operating effectively between executive-level advisory conversations and hands-on delivery support. Communicating complex concepts clearly to executive, business, and project stakeholders. Solving complex business challenges with a collaborative and outcomes-focused approach. Sound interesting? If so, you’ll have... Bachelor’s degree in Business, Management, Organizational Development, or a related field. 3+ years of experience in consulting, advisory services, business transformation, change management, or a related discipline. Experience supporting ERP, CRM, or cloud transformation initiatives, with Microsoft Dynamics 365 experience strongly preferred. Working knowledge of established change management methodologies such as Prosci/ADKAR, Kotter, or similar frameworks. Strong analytical capabilities, including business case development, KPI definition, value measurement, and process mapping. Excellent workshop facilitation, stakeholder management, and executive communication skills. Experience working across multiple engagements and navigating complex or ambiguous business environments. Experience within a Microsoft partner consulting environment. Familiarity with business process management frameworks and tools such as BPMN, APQC, Visio, or Mavim. Experience supporting AI and Copilot adoption initiatives and the associated organizational change requirements. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
Marketing & Communications
As an Alliance Manager you can expect to... Partner closely with the Alliance Leader to execute HSO’s Microsoft alliance strategy, translating strategic priorities into actionable programs, relationships, and business opportunities. Build and maintain strong relationships across Microsoft’s sales, partner, industry, and solution organizations, serving as a trusted connection point between Microsoft and HSO. Develop relationships with Microsoft field sellers and position HSO’s capabilities, customer successes, and areas of differentiation to help create and win new opportunities. Drive day-to-day co-sell activity by facilitating introductions, connecting sellers, identifying opportunities, and helping joint pursuits progress through the sales cycle. Lead account mapping and account-planning activities to identify whitespace opportunities, prioritize target accounts, and align go-to-market efforts between Microsoft and HSO. Maintain visibility into Microsoft-sourced and Microsoft-influenced opportunities, partnering with HSO sellers to qualify, develop, advance, and close pipeline. Coordinate joint go-to-market initiatives, including sales plays, marketing campaigns, seller enablement activities, workshops, events, and customer engagements. Support strategic pursuits by engaging the appropriate Microsoft sellers, specialists, technical resources, funding programs, and partner resources to strengthen opportunities. Develop and support alliance messaging, customer success stories, value propositions, and sales materials that help Microsoft teams confidently introduce HSO to customers. Facilitate alliance operating rhythms including pipeline reviews, account-planning sessions, quarterly business reviews, business reviews, and joint planning meetings while providing visibility into alliance performance, pipeline health, seller engagement, and key initiatives. Stay informed on changes within Microsoft, including organizational priorities, programs, solution investments, and leadership changes, communicating their impact and relevance to HSO teams. Identify opportunities to scale and improve alliance engagement by turning successful activities into repeatable processes, best practices, and playbooks. You’re great at... Building relationships quickly and turning those relationships into productive business outcomes. Connecting people across organizations and recognizing opportunities where introductions can unlock customer value and pipeline growth. Following opportunities from initial introduction through execution, ensuring momentum and accountability throughout the pursuit process. Understanding seller priorities and creating mutual value for Microsoft, HSO, and customers. Managing multiple relationships, accounts, opportunities, and initiatives while balancing competing priorities. Collaborating effectively across sales, consulting, marketing, industry, and technology teams to achieve shared objectives. Communicating clearly and confidently with both executive stakeholders and field-level teams. Bringing structure, organization, and follow-through to complex, fast-moving partnership activities. Using pipeline, sales, and activity data to identify successes, surface risks, and focus attention where it is needed most. Learning complex partner organizations, understanding key influencers, and navigating how decisions are made. Operating independently while recognizing when executive engagement is needed to advance relationships or opportunities. Taking a proactive approach by anticipating the next conversation, connection, or action required to drive results. Sound interesting? If so, you’ll have... Experience in alliances, partnerships, business development, sales, account management, go-to-market, or a related commercial role within consulting, professional services, or enterprise technology. Experience working with Microsoft or another major technology ecosystem, including an understanding of partner organizations and field sales structures. Experience supporting or executing co-sell motions, partner-led sales activities, account mapping, joint go-to-market initiatives, or business development programs. A demonstrated track record of building productive relationships with sales teams, partner organizations, and internal stakeholders. Strong commercial acumen and an understanding of how partner engagement and relationship-building contribute to pipeline growth and revenue outcomes. Experience managing multiple opportunities, initiatives, or priorities across a complex stakeholder environment. Strong organizational and execution skills with the ability to move initiatives from planning through successful completion. Excellent communication, presentation, stakeholder management, and relationship-building skills. Comfort operating in a matrixed environment where influence, collaboration, and cross-functional alignment are critical to success. Familiarity with Microsoft solution areas such as Azure, Data & AI, Business Applications, Modern Work, Security, or Copilot. The curiosity and drive to continuously learn Microsoft’s organization, priorities, programs, and evolving go-to-market strategy. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.
“In the last few years, it has changed quite a bit. There is a lot of specialization, whether that is in technical, business-facing, or creative roles. Positioning within the company is not just plugging holes. They will place you into a position that fits with your values. You just have to speak up.”

Reach full potential
Oksana knew she could do better, and so she went where she could reach her full potential. In 2019, Oksana packed up her toothbrush and her wealth of knowledge on Microsoft Dynamics and left her native Ukraine in search of better professional opportunities. But she was not displaced by a lack of educational options. In fact, she completed her Master’s degree in Kyiv, and earned multiple Microsoft certifications while working there. It was also not her job prospects, as she could have easily continued to grow in her family business.


The key to success?
Considering her impressive resiliency and ascent to success, we couldn’t leave without getting Oksana’s perspective on how to maximize the value you bring to your company. “In the beginning, it’s important to practice your craft and show your skill by gaining certifications. Then you have to sustain this by constantly staying up to speed on software releases and best practices,” she said. But there are also external factors and soft skills she thinks are important. “The technical skills form the foundation, but you then have to know the competition, manage client expectations and take leadership responsibility to deliver on what you promised.”
When it comes to young women considering a career in tech, Oksana has the following big picture recommendations: “Pay attention to the roles and technologies that appeal to you, and find an organization that deals with what you are passionate about. Then, don’t be afraid to step up to the challenge,” she added. Confidence and resiliency are perhaps the most valuable characteristics to separate yourself from the pack, and she shares that she developed these by fostering strong relationships with her clients and showing her value to quickly earn their trust “And sometimes,” she said, “you have to realize that things don’t always go your way.” She may be right about that, but when you’re as well-prepared and driven as Oksana, the odds are definitely stacked in your favour.
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