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Micro Interview with Nicola Hannay

Micro Interview from our Micro lesson series with Nicola Hannay, Head of Marketing, HSO

Meet
Nicola Hannay
Head of Marketing

Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and wisdom to know the difference.

Each morning starts with a small win, ten minutes of Duolingo and a quick workout set the tone for the day.
Meet Nicola Hannay, Head of Marketing at HSO UK. Nicola has a clear plan in hand, and she likes to dive into work, balancing focus and efficiency. Workdays are mapped out and managed with precision and clear boundaries that ensure evenings are spent enjoying family, food, and relaxation.

What’s your work routine?

Wake up, do 10 minutes Duolingo, have a workout, shower and get to my desk. Check calendar and email. Be as efficient and effective as possible. Aim to take a lunch break. Aim to finish by 6.30pm. Make dinner. Eat with the family....and relax.

What’s one misconception about technology projects you’ve come across?

They run smoothly all the time, from start to finish.

What metrics matter most in a tech project?

Time to value/ROI.

Something you wish you’d known about your work when you first started?

Marketing is not an exact science and no matter how brilliant the strategy, if the message doesn’t land, the impact is lost.

What did your biggest professional failure teach you?

Know who you can trust.

The #1 thing that helps organisations get value from their technology projects?

Understanding that they are, first and foremost, change management projects. Success depends on bringing people with you.

Your parting piece of advice?

Grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.

Check out our vacancies

GB Manchester

Consulting & Technology

D365 Support Consultant

About HSO HSO Success and Ambition HSO are a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specialize in sectors such as Retail, Manufacturing, Professional Services, Financial Services and Local Government. We’ve won several prestigious awards over the last few years including being voted in the UK’s top 10 Best Large companies to work for the last 3 years running. This year we are also proud to have been named the D365 Finance Microsoft Partner of the Year Award and Finalist for D365 Sales & Marketing. HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care; about adding value to our customers, about delivering what we say we will, striving to improve ourselves, being inclusive and having fun. The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals. PURPOSE OF THE ROLEYou will play a vital role in D365 F&O or CE Support, taking responsibility for providing prompt and professional 2nd Level Support to the HSO Customer base according to SLA and Customer Contractual requirements. REPORTING LINEAs part of the Support Team, you will report to a Support Team Lead. JOB FUNCTIONEnsure all support tickets are effectively managed with minimum disruption to the client.Support issues are responded to and resolved/plan established within agreed timescales. Provide regular feedback to customers regarding the progress of support ticket status.Test own allocated developments/fixes before delivering to customers.·       Take responsibility for the successful Support Delivery to a number of your owned ‘key accounts’.·       Build great relationships and become a Trusted Advisor to your owned customers.Work as part of a the wider Managed Services team. Participate and engage in cross team knowledge transfer to ensure best use of staff resources and inter-departmental growth and development across various Industry teams and Service Lines. Contribute to HSO's knowledge base by documenting and participating in internal training and knowledge-sharing programs.

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Remote GB

Consulting & Technology

AI Technical Architect

About HSO HSO Success and Ambition HSO are a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specialize in sectors such as Retail, Manufacturing, Professional Services, Financial Services and Local Government. We’ve won several prestigious awards over the last few years including being voted in the UK’s top 10 Best Large companies to work for the last 3 years running. This year we are also proud to have been named the D365 Finance Microsoft Partner of the Year Award and Finalist for D365 Sales & Marketing. HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care; about adding value to our customers, about delivering what we say we will, striving to improve ourselves, being inclusive and having fun. The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.  Job Purpose: The AI Architect will enable the creation of innovative, ethical, and reliable cloud solutions that stand out on a global scale to enhance the lives of people and organisations. This includes, but is not limited to: Supporting the development and implementation of our enterprise AI strategies and roadmaps. Scoping and leading the development of frameworks, reference architecture, tooling, costing, governing standards, and principles. Leading the design, migration, data modelling, implementation, testing, support, deployment, architecture, and maintenance of solutions that use, or will use AI in future. Qualify new customers and assist existing customers to envision new opportunities and map out enhancements to existing solutions that meet business needs.   Key Responsibilities:  Supporting customers with their AI Implementation across infrastructure, security, licensing, management, and migration. Lead, design and implement data driven AI projects end to end, working both independently and/or leading a team to meet project requirements.  Working collaboratively with our other Cloud Services teams to deliver exceptional solutions to our clients across the full range of Microsoft technologies. Reviewing and automating business processes. Work directly with the customer to scope out and deliver maintainable, well tested solutions that leverage cloud technologies where possible. Provide sound technical support to clients for common and complex Data & AI issues, while identifying opportunity for architectural, cultural, and technical improvements. Lead, design, and apply AI architecture patterns to projects and solutions.  Develop and improve AI solutions and related development lifecycles, using best practices and a DevOps mindset. Deliver workshops to clients to upskill them and support with the uptake of new technologies, while identifying opportunities for improvements in workshop design and delivery. Understand and implement solutions outside of AI that may interact with developed solutions. Proactively seek out and learn emerging technologies, explore new and innovative use cases, and build collective knowledge across the Aware Team.  Ensure you have a clear understanding of the HSO core values and HSO best practices. Act as a Mentor and coach for our Data & AI team to ensure team members are meeting their project and customer goals.

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Remote GB

Leadership, Marketing, Finance, IT, HR & Legal

Global SEO Manager

Are you an experienced SEO professional looking for your next international challenge? At HSO, we’re looking for an experienced Global SEO Manager to drive our international organic growth. In this role, you’ll develop and implement impactful SEO and generative engine optimization (GEO) strategies to boost search visibility, increase website traffic, and support our marketing pipeline. You’ll combine deep expertise in SEO strategy, keyword research, technical SEO, and content optimization to make a measurable impact in a dynamic, multi-market B2B environment.  About HSO HSO is a fast-growing global IT consultancy, specializing in business transformation powered by Microsoft technologies. With over 2,800 employees across 30+ countries, we help organizations innovate, grow, and achieve measurable results. Our people are at the heart of what we do: we value collaboration, curiosity, and a growth mindset. We’re committed to creating an environment where everyone can thrive, share ideas, and make a real impact. With ambitious plans for growth—both organically and through acquisitions—this is an exciting time to join our team and shape the future of digital transformation on a global scale.   Key Responsibilities  Manage and optimize local and international SEO strategies for multi-location businesses; Feed into and execute the HSO SEO/GEO/AIO strategies to improve organic search rankings and visibility globally. Leading to increased marketing pipeline, leads and opportunities through the channel. Conduct keyword research, competitor benchmarking, and technical site audits to identify actionable opportunities for improvement; Oversee on-page and off-page SEO efforts, including content optimization, link building, and technical SEO. Monitor and analyze website performance using SEO tools (in-house analytics reports, Google Search Console, SEMrush, Screaming Frog, etc.); Partner closely with our content and campaign teams to ensure SEO best practices are embedded across all digital content; Collaborate with web development teams to implement technical SEO enhancements, such as site speed optimization, mobile responsiveness, and structured data; Monitor and report on key SEO KPIs, including rankings, traffic, conversions, and ROI; Coordinate with social and paid media teams to ensure cohesive digital marketing efforts; Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices; Provide SEO guidance and training to internal stakeholders;

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