Global Performance Marketing Manager (Paid Media)

Remote, CA
Marketing & Communications
Full-Time

Role introduction

 

Description

At HSO, we’re looking for a Global Performance Marketing Manager to drive growth through paid digital campaigns across multiple channels worldwide. This is a hands-on role for someone with solid experience running and optimizing campaigns across search, social, display, and newer platforms. The ideal candidate will be comfortable building and managing multiple campaigns, analyzing data, and making smart recommendations to improve ROI, pipeline, and customer acquisition. Strong knowledge of PPC, paid social, and conversion optimization is essential.


Key Responsibilities:

  • Develop and execute paid media strategies to drive lead generation, pipeline creation, brand awareness, and customer acquisition.
  • Plan, execute, and develop paid media campaigns across platforms such as Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other programmatic tools.
  • Manage and run multiple campaigns simultaneously across different markets for regionally disperse teams.
  • Optimize campaigns through A/B testing, bid adjustments, audience segmentation, and ad copy enhancements.
  • Monitor and report on key metrics such as ROAS, CTR, CPC, CPA, pipeline contribution, and revenue impact.
  • Conduct market, keyword, and audience research to identify new growth opportunities and improve targeting strategies.
  • Collaborate with creative, brand, demand generation and local marketing teams, to align performance marketing with wider campaigns and messaging.
  • Manage budgets and allocate spend efficiently to maximize ROI.
  • Provide detailed campaign reports, insights, and recommendations to stakeholders.
  • Stay up to date with the latest paid media trends, platform updates, competitor activity and industry best practices.

Requirements

  • 5+ years’ experience managing multi-channel paid campaigns at scale (global or multi-market experience strongly preferred).
  • Proven track record of driving measurable business results (pipeline, revenue, ROAS, ROI, etc.) through paid media.
  • Hands-on proficiency in Google Ads, YouTube Ads, Meta Business Suite, LinkedIn Campaign Manager, and other programmatic platforms.
  • Knowledge of SEO principles and how they integrate with paid media strategies .
  • Experience working with multiple clients and campaigns simultaneously.
  • Experience managing large campaigns in multiple international markets.
  • Strong analytical skills and experience working with data to drive decisions and interpret insights.
  • Knowledge of audience targeting, retargeting strategies, and lookalike audiences.
  • Experience with CRO, landing page optimization, and working with web/UX teams.

Benefits

Growth & Development 

We offer professional freedom, flexibility, and a clear path for career development. 

Collaborative Culture 

Join a supportive, open environment where colleagues are always ready to help.  

Career Opportunities 

We recognize your talents and ambitions, and we’ll help you grow into your next role. 

Attractive Compensation 

Enjoy a competitive salary, laptop, mobile phone, flexible incentive plan, and a modern, collaborative space. 

Ready to Apply? 

If you’re excited about this opportunity and want to make an impact in a global marketing team, we’d love to hear from you. 

Apply now—your first interview could be just around the corner! 

 

Apply now!

Fill out the form below, include your resume and we will get in touch with you shortly.

LARGE ENOUGH TO SERVE, SMALL ENOUGH TO CARE

Why work at HSO?

At HSO we take pride in being large enough to serve, but small enough to care. We are uniquely positioned to empower you to transform your career without compromising your life and we take pride in investing as much in our people as we do in our clients.

  • 1

    Collaborative

    At HSO we enjoy a culture of collaboration and support and a collaborative hybrid working model where we team flexibly with purpose at the heart of our working arrangements. We use teamwork not just to meet challenges, but to also promote one another’s success.

  • 2

    Ever-Evolving

    We believe strongly in our values of always learning, always evolving and not standing still. HSO is dedicated to the ongoing professional development of people starting with the training and certification of our early career starters through to supporting senior experienced professionals.

  • 3

    Value Driven

    Our values and culture are attractive to people who want to work with value-driven teams around the world. Collaborating with colleagues and clients who are experts in their field provides an exceptional opportunity in your career to be continuously upskilling and expanding your knowledge and talent for accelerated learning and career progression.

  • 4

    Entrepreneurial

    At HSO we transform the way in which people work and how businesses operate to get results for our clients. This takes exceptional cutting-edge technology, knowledge, talent, determination and entrepreneurial spirit. Our culture and values support entrepreneurial mindsets and attitudes where your voice will always be heard.