Watch On-Demand
Data Strategies for Winning More in Legal
(Part 2 of 3)
Data and data quality strategies
In this on-demand webinar, legal360 by HSO and CLIENTSFirst discuss how your law firm can not only tackle data integrity but make data a strategy to strengthen client relationships and win more business. No third-party tools, no manual entry… just passively collected clean data and the business process to manage the quality of the data.
Legal industry experts, Chris Fritsch, and Whit McIsaac, cover:
- Developing a data strategy
- Architecting an integration and data harvesting strategy
- Defining the data normalization process
- Designing the initial data import and cleanup process
- Addressing the challenges with the initial import and data scrubbing
- Implementing an ongoing sync and data quality management process
- Understanding how various personas consume data
Presenters
Chris Fritsch, J.D., CLIENTSFirst Consulting
Chris Fritsch is a CRM Success Consultant and founder of CLIENTSFirst Consulting. Chris and her team of almost 100 CRM consultants and data quality professionals have helped hundreds of firms achieve CRM success. She is also a recognized authority, author, and speaker on marketing and BD technology topics and was named among JD Supra Readers’ Choice Awards' top 10 Marketing and BD thought leaders. Chris is a Fellow of the College of Law Practice Management and received her law degree from Emory University.
Whit McIsaac, CEO, HSO
Whit McIsaac is the founder of legal360 and the Global Industry Director for legal360’s parent company, HSO. With over 30 years of law office technology experience, Whit has spent the past 15 years working closely with Microsoft and their leading global law clients to architect, develop and implement the latest solutions for law office business development, marketing, and relationship intelligence. During this period, Whit and his team have been named Microsoft’s Global Partner of the Year 11 times and have implemented over 150 Dynamics systems for law practices throughout the world.
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On Relationship Intelligence and Customer Engagement