This Privacy Policy sets out how HSO Innovation processes your personal data. We take privacy very seriously and all data captured is used and held in accordance with the requirements of the Data Protection Act 2018, which brings the EU General Data Protection Regulation into UK law.

1. Personal data
Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect personal data from you directly (e.g., when you submit information on our website). We also automatically collect a limited amount of data from you whenever you visit our website to provide you with better user experience. HSO Innovation may process information such as, for example, first and last name, job title, company name, email address, phone number, IP-address, information about your behavior on this website or internet browser and device used.

2. Use of personal data
We will only use your personal data when the law allows us to and for the purposes set out in this policy. The legal basis on which we rely are:
• When necessary for the performance of a contract we have entered into or are entering into with you.
• For our legitimate interests, provided that your interests and fundamental rights and freedoms do not override those interests.
• When you give your consent.

3. Purpose of processing
We may process your personal information for one or more of the following purposes:
• Event registration
• Newsletter registration
• To follow up on and complete inquiries submitted through our website
• Segmentation, analytics and marketing profiling
• Recruitment

4. Marketing Communications
We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you, to send you highly targeted, relevant marketing emails or to engage with you via telemarketing. You can ask us to stop sending you marketing messages by contacting us at any time or by clicking the appropriate link in the email you have received.

5. Time to store personal data
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it. Because the sales cycle of the services or products that HSO Innovation offers can take between 2 to 4 years to complete, historical data is essential to our business. For this reason, your information will be deactivated 5 years after your last interaction with us and will be fully deleted after the 6th year.

6. Sharing with third parties
We may, on occasion, share your personal data with carefully selected third parties. HSO Innovation holds processing agreements with third-party organizations that process your information to ensure the same level of security and confidentiality and compliance with GDPR legislation. HSO Innovation shall remain responsible for these processing operations.

7. Cookies or similar technologies
HSO Innovation uses functional, analytical, and tracking cookies. Please refer to our Cookie Policy, for more information on how HSO Innovation uses cookies.

8. Accessing, modifying, deleting or moving personal data
You have the right to access, correct, or request the deletion of your personal data. In addition, you have the right to withdraw your consent to the processing of your personal data by HSO Innovation, and you have the right to transfer it. This means that you can submit a request to us to send the personal data that we have about you in a computer file to you or to another organization you have mentioned. You can send a request for access, correction, deletion, or data transfer of your personal information or the withdrawal of your consent or objection to the processing of your personal data to innovation@hso.com.

9. Security
HSO Innovation takes the protection of your information very seriously and has taken appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modification by using the latest technologies.

If you have any questions about this policy, including any requests to exercise your legal rights, please contact us by sending an email to innovation@hso.com or calling +31 (0)318 – 507 800.

This policy has been updated on June 12, 2019.