HSO Webinar How To Test

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This cookie is used to store your preferences regarding cookies. The history is stored in your local storage.

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European Union

Technologies Used
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Expiration date
1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

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These cookies are stored to keep you logged into the website.

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Location of Processing
European Union

Technologies Used
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Expiration date
1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

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This cookie is used to submit forms to us in a safe way.

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Location of Processing
European Union

Technologies Used
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Expiration date
1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

Purpose
This service provided by Google is used to load specific tags (or trackers) based on your preferences and location.

Why required?
This web technology enables us to insert tags based on your preferences. It is required but adheres to your settings and will not load any tags if you do not consent to them.

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This cookie is used to store your preferences regarding language.

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• perplex-user-language
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Why required?
We use your browser language to determine which language to show on our website. When you change the default language, this cookie makes sure your language preference is persistent.

Purpose
This service is used to track anonymized analytics on the HSO.com application. We find it very important that your privacy is protected. Therefore, all data is collected and stored on servers owned by HSO with no third-party dependencies. This cookie helps us collect data from HSO.com so that we can improve the website. Examples of this are: it allows us to track engagement by page, measuring various events like scroll-depth, time on page and clicks.

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• uMarketingSuiteAnalyticsVisitorId
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Purpose
This cookie enables HSO to run A/B tests across the HSO.com application. A/B testing (also called split testing) is comparing two versions of a web page to learn how we can improve your experience. All data is collected and stored on servers owned by HSO with no third-party dependencies.

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With your consent, this website will load Google Analytics to track behavior across the site.

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With your consent, this website will load the Microsoft Clarity script, which helps us understand how people use the site. The cookies set by Clarity collect session-level data like how the visitor landed on the site, which pages they viewed, their language preference, and even their general location. This data powers Clarity’s features like heatmaps and session recordings, helping us see which parts of a page get attention and where users drop off. The goal isn’t to track individuals, but to understand patterns that can improve the user experience. Learn more about Microsoft Clarity cookies here.

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• _clck
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  Used in synchronizing the MUID across Microsoft domains.

Technologies Used
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Purpose
With your consent, this website will load the Google Advertising tag which enables HSO to report user activity from HSO.com to Google. This enables HSO to track conversions and create remarketing lists based on user activity on HSO.com.

Possible cookies
Please refer to the below page for an updated view of all possible cookies that the Google Ads tag may set.

Cookie information for Google's ad products (safety.google)

Technologies Used
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With your consent, we use IPGeoLocation to retrieve a country code based on your IP address. We use this service to be able to trigger the right web technologies for the right people.

Purpose
With your consent, we use Leadfeeder to identify companies by their IP-addresses. Leadfeeder automatically filters out all users visiting from residential IP addresses and ISPs. All visit data is aggregated on the company level.

Cookies

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Purpose
With your consent, this website will load the LinkedIn Insights tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique. Learn more about LinkedIn cookies here.

Cookies

• li_mc
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Purpose
With your consent, this website will load the Microsoft Advertising Universal Event Tracking tag which enables HSO to report user activity from HSO.com to Microsoft Advertising. HSO can then create conversion goals to specify which subset of user actions on the website qualify to be counted as conversions. Similarly, HSO can create remarketing lists based on user activity on HSO.com and Microsoft Advertising matches the list definitions with UET logged user activity to put users into those lists.

Cookies

• MUID
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Technologies Used
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Purpose
With your consent, this website will load the Microsoft Dynamics 365 Marketing tag which enables HSO to score leads based on your level of interaction with the website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine. Learn more about Microsoft Dynamics 365 Marketing cookies here.

Cookies

• msd365mkttr
  Identifies a website visitor/ end user (by browser). When a Microsoft Dynamics 365 form is submitted by a web visitor, a new contact/lead is created and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead. This cookie expires after 2 years.
  
  
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Technologies Used
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Purpose
With your consent, we use Spotler to measures more extensive recurring website visits based on IP address and draw up a profile of a visitor.

Cookies

• wow.anonymousId
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With your consent, this website will show videos embedded from Vimeo.

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Purpose
With your consent, this website will show videos embedded from Youtube.

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Technologies Used
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Purpose
With your consent, this website will load the Meta-pixel tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique through platforms owned by Meta, like Facebook and Instagram. Learn more about Facebook cookies here. You can adjust how ads work for you on Facebook here.

Cookies

• act
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Purpose
With your consent, we use LeadInfo to identify companies by their IP-addresses. LeadInfo automatically filters out all users visiting from residential IP addresses and ISPs. These cookies are not shared with third parties under any circumstances.

Cookies

• _li_id.xxxx
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  A first-party cookie to determine which pages have been visited during their session. This cookie will be saved for two years.

Purpose
With your consent, we use TechTarget to identify companies by their IP address(es).

Cookies

• __cf_bm
  This cookie is used to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of the website.

Purpose
This enables HSO to personalize pages across the HSO.com application. Personalization helps us to tailor the website to your specific needs, aiming to improve your experience on HSO.com. All data is collected and stored on servers owned by HSO with no third-party dependencies.

Purpose
With your consent, we use ZoomInfo to identify companies by their IP addresses. The data collected helps us understand which companies are visiting our website, enabling us to target sales and marketing efforts more effectively.

Cookies

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  ZoomInfo Websights cookie for tracking domain information in form fills and matching against ZoomInfo database. This does not store personally identifiable information.
  
  
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  First-party cookie for maintaining a unique visitor identifier. It contains an
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With your consent, we use a tracking script by Apollo. The data collected helps us understand which companies are visiting our website, enabling us to target sales and marketing efforts more effectively.

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  This cookie is used to collect and store user interactions for sales and marketing tracking purposes.
  
  
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