HSO Webinar How To Test

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Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

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This cookie is used to store your preferences regarding language.

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We use your browser language to determine which language to show on our website. When you change the default language, this cookie makes sure your language preference is persistent.

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This service is used to track anonymized analytics on the HSO.com application. We find it very important that your privacy is protected. Therefore, we collect and store this data anonymously on our own servers. This cookie helps us collect data from HSO.com so that we can improve the website. Examples of this are: it allows us to track engagement by page, measuring various events like scroll-depth, time on page and clicks.

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With your consent, this website will load Google Analytics to track behavior across the site.

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With your consent, this website will load the Google Advertising tag which enables HSO to report user activity from HSO.com to Google. This enables HSO to track conversions and create remarketing lists based on user activity on HSO.com.

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With your consent, this website will load the Microsoft Advertising Universal Event Tracking tag which enables HSO to report user activity from HSO.com to Microsoft Advertising. HSO can then create conversion goals to specify which subset of user actions on the website qualify to be counted as conversions. Similarly, HSO can create remarketing lists based on user activity on HSO.com and Microsoft Advertising matches the list definitions with UET logged user activity to put users into those lists.

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With your consent, this website will load the Microsoft Dynamics 365 Marketing tag which enables HSO to score leads based on your level of interaction with the website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine. Learn more about Microsoft Dynamics 365 Marketing cookies here.

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With your consent, we use Spotler to measures more extensive recurring website visits based on IP address and draw up a profile of a visitor.

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With your consent, we use LeadInfo to identify companies by their IP-addresses. LeadInfo automatically filters out all users visiting from residential IP addresses and ISPs. These cookies are not shared with third parties under any circumstances.

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With your consent, we use TechTarget to identify companies by their IP address(es).

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With your consent, we use this service provided by uMarketingSuite to run A/B tests across the HSO.com application. A/B testing (also called split testing) is comparing two versions of a web page to learn how we can improve your experience.

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With your consent, we use this service provided by uMarketingSuite to personalize pages and content across the HSO.com application. Personalization helps us to tailor the website to your specific needs, aiming to improve your experience on HSO.com.

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With your consent, we use ZoomInfo to identify companies by their IP addresses. The data collected helps us understand which companies are visiting our website, enabling us to target sales and marketing efforts more effectively.

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