Meet our speakers
Field Service Executive Briefing Conference 2026
Lyngby, Denmark
Become a Frontier Service Organization
Join HSO and Microsoft at the Field Service Executive Briefing Conference (EBC) 2026, hosted at Microsoft’s Headquarters in Lyngby, Denmark.
When
November 24 - 25
Time
2:00 PM - 6:00 PM
Location
Microsoft Denmark
Costs
Free
Language
English
Why should you join?
Technology is rapidly advancing, offering service companies powerful tools to accelerate digital transformation. Yet, growth and improved customer experience also depend on overcoming challenges such as skills shortages. Service leaders must attract talent and are forced to redesign business models for efficient, knowledge-driven delivery. By embracing digital transformation and AI, organizations can adapt to change and pursue ambitious growth.
This Executive Briefing will cover the latest service and technology trends, offering practical tools to help you become a frontier service organization by identifying customer needs and delivering value-added, customer-centric digital services.
We'll discuss the transformative potential of AI and agents in Field Service, including Microsoft's solutions and HSO’s expertise in successful implementation of the technology. Technology is only part of the equation—it's how you use it that drives operational success.
This event is a unique and valuable opportunity for service leaders to connect, gain actionable insights, and help shape industry standards as they plan or refine their digital transformation strategies.
Your personal invitation from HSO & Microsoft
You are cordially invited by HSO to visit Microsoft’s Headquarters in Lyngby where you will learn more about how Microsoft technology enables you to transform in this fast-changing environment. This is a an invite-only event for Managing Directors, Service Executives, CIO’s and IT Managers from peer companies across EMEA.
Agenda
November 24th
14:00 - 15:00 — Arrival (Tivoli Hotel)
15:00 - 16:30 — Copenhagen Highlights city tour by bike
16:30 - 17:30 — Coffee, informal networking and peer exchange
18:30 - 19:00 — Travel to dinner
19:00 - 22:00 — Dinner (Restaurant Bloom Vesterbro)
November 25th
8:00 - 8:45 — Travel to Microsoft HQ
9:00 - 9:15 — Welcome, introductions and objectives: becoming an AI-led service organization by Eric Veldkamp - HSO International
9:15 - 10:00 — Reimagine the service operating model to sell AI-powered services and manage skills shortages by Hilbrand Rustema - Noventum
10:00 - 10:30 — The frontier service organization: Microsoft perspective by Sigrid Berg Wallin - Microsoft
10:30 - 11:00 — Coffee Break
11:00 - 12:30 — Interactive workshop: opportunities to deliver excellent service with Microsoft and AI agents by Mireille Gielians & Eric Veldkamp - HSO Netherlands
12:30 - 13:30 — Lunch
13:30 - 14:30 — From fragmented systems to an AI-ready service platform: Essent’s Dynamics 365 journey by Marco Coopmans, Essent
14:30 - 15:00 — Microsoft office tour, group photo and closing reflections
15:00 - 16:00 — Depart to airport
Travel, Costs & Accommodation
You will be invoiced for your room accommodation at cost after the event – expected to be approx (+/- € 200). We will be staying at Tivoli Hotel. All other travel and accommodation expenses will be paid by HSO. Please do not book directly, as we will make plans on your behalf. Upon registering, please submit a copy of your passport and details of your preferred airport of departure.
Register now to secure your spot!
Register now to secure your spot for this invitation-only, interactive event. We look forward to seeing you there!