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This cookie is used to store your preferences regarding cookies. The history is stored in your local storage.

Cookies

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European Union

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Cookies

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1 year

Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.

Required Account & login

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These cookies are stored to keep you logged into the website.

Cookies

SessionId
yourAuthCookie

Location of Processing
European Union

Technologies Used
Cookies

Expiration date
1 year

Required Safe form submissions

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This cookie is used to submit forms to us in a safe way.

Cookies

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Location of Processing
European Union

Technologies Used
Cookies

Expiration date
1 year

Required Google Tag Manager

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This service provided by Google is used to load specific tags (or trackers) based on your preferences and location.

Why required?
This web technology enables us to insert tags based on your preferences. It is required but adheres to your settings and will not load any tags if you do not consent to them.

Required User Language

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Purpose
This cookie is used to store your preferences regarding language.

Cookies

perplex-user-language
Stores your preferred website language. This cookie expires after 1 year.

Why required?
We use your browser language to determine which language to show on our website. When you change the default language, this cookie makes sure your language preference is persistent.

Required Analytics

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Purpose
This service is used to track anonymized analytics on the HSO.com application. We find it very important that your privacy is protected. Therefore, all data is collected and stored on servers owned by HSO with no third-party dependencies. This cookie helps us collect data from HSO.com so that we can improve the website. Examples of this are: it allows us to track engagement by page, measuring various events like scroll-depth, time on page and clicks.

Cookie

uMarketingSuiteAnalyticsVisitorId
This cookie is used to uniquely identify users. The cookie expires after 1 year.

Required A/B Testing

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This cookie enables HSO to run A/B tests across the HSO.com application. A/B testing (also called split testing) is comparing two versions of a web page to learn how we can improve your experience. All data is collected and stored on servers owned by HSO with no third-party dependencies.

Statistics Google Analytics

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With your consent, this website will load Google Analytics to track behavior across the site.

Cookies

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Used to uniquely identify users. The cookie expires after 2 years.
_ga_1D4MT58NBE
Used to persist session state. The cookie expires after 2 years.
_gid
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie expires after 1 day.

Statistics Microsoft Clarity

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With your consent, this website will load the Microsoft Clarity script, which helps us understand how people use the site. The cookies set by Clarity collect session-level data like how the visitor landed on the site, which pages they viewed, their language preference, and even their general location. This data powers Clarity’s features like heatmaps and session recordings, helping us see which parts of a page get attention and where users drop off. The goal isn’t to track individuals, but to understand patterns that can improve the user experience. Learn more about Microsoft Clarity cookies here.

Cookies

_clck
Domain: hso.com
Persists the Clarity User ID and preferences, which are unique to this website, and attributes them to the same user ID.
_clsk
Domain: hso.com
Connects multiple page views by a user into a single Clarity session recording.
clid
Domain: clarity.ms
Identifies the first-time Clarity saw this user on any site using Clarity.
ANONCHK
Domain: clarity.ms
This checks if a browser ID (MUID) is passed to another Microsoft cookie used for ads. For Clarity, this always returns a “no.”
MR
Domain: clarity.ms
Indicates whether to refresh the MUID cookie, which is used for analytics and advertising.
MUID
Domain: clarity.ms
Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
SM
Domain: c.clarity.ms
Used in synchronizing the MUID across Microsoft domains.

Technologies Used
Cookies

Marketing Google Advertising

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Purpose
With your consent, this website will load the Google Advertising tag which enables HSO to report user activity from HSO.com to Google. This enables HSO to track conversions and create remarketing lists based on user activity on HSO.com.

Possible cookies
Please refer to the below page for an updated view of all possible cookies that the Google Ads tag may set.

Cookie information for Google's ad products (safety.google)

Technologies Used
Cookies

Marketing IP Geo Location

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Purpose
With your consent, we use IPGeoLocation to retrieve a country code based on your IP address. We use this service to be able to trigger the right web technologies for the right people.

Marketing LeadFeeder

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Purpose
With your consent, we use Leadfeeder to identify companies by their IP-addresses. Leadfeeder automatically filters out all users visiting from residential IP addresses and ISPs. All visit data is aggregated on the company level.

Cookies

_lfa
Used to set a unique identifier to separate different visitors. The cookie expires after 2 years.

Marketing LinkedIn

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Purpose
With your consent, this website will load the LinkedIn Insights tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique. Learn more about LinkedIn cookies here.

Cookies

li_mc
Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. The cookie expires after 6 months.
lang
Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. The cookie expires after the session.
li_gc
Used to store consent of guests regarding the use of cookies for non-essential purposes. This cookie expires after 6 months.
lidc
To facilitate data center selection. This cookie expires after 24 hours.
bcookie
Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. This cookie expires after 1 year.
liap
Used to denote the logged-in status of a member. This cookie expires after 1 year.

Marketing Microsoft Advertising

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Purpose
With your consent, this website will load the Microsoft Advertising Universal Event Tracking tag which enables HSO to report user activity from HSO.com to Microsoft Advertising. HSO can then create conversion goals to specify which subset of user actions on the website qualify to be counted as conversions. Similarly, HSO can create remarketing lists based on user activity on HSO.com and Microsoft Advertising matches the list definitions with UET logged user activity to put users into those lists.

Cookies

MUID
This is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser.
_uetmsclkid
This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.
_uetsid
This contains the session ID for a unique session on the site. It also contains some additional parameters like: insights_sessionId, timestamp, pagenumber, upgrade, upload.
_uetvid
UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. It also contains some additional parameters like: insights_userId, cookieVersion, expiryTime, consent, cookie_creation_time.

Technologies Used
Cookies

Marketing Microsoft Dynamics 365 Marketing

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Purpose
With your consent, this website will load the Microsoft Dynamics 365 Marketing tag which enables HSO to score leads based on your level of interaction with the website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine. Learn more about Microsoft Dynamics 365 Marketing cookies here.

Cookies

msd365mkttr
Identifies a website visitor/ end user (by browser). When a Microsoft Dynamics 365 form is submitted by a web visitor, a new contact/lead is created and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead. This cookie expires after 2 years.
msd365mkttrs
To find out how much time a website visitor spent on a certain page. The cookie is deleted when your session ends.

Technologies Used
Cookies

Marketing Salesfeed

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Marketing Spotler

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Purpose
With your consent, we use Spotler to measures more extensive recurring website visits based on IP address and draw up a profile of a visitor.

Cookies

wow.anonymousId
Registers statistical data on users' behavior on the website. The cookie expires after 399 days.

Marketing Vimeo

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Purpose
With your consent, this website will show videos embedded from Vimeo.

Technologies Used
Cookies

Marketing YouTube

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Purpose
With your consent, this website will show videos embedded from Youtube.

Cookies

VISITOR_INFO1_LIVE
To provide bandwidth estimations. The cookie expires after 6 months.
YSC
To ensure that requests within a browsing session are made by a real user, and not by other sites. This cookie prevents malicious sites from acting on behalf of a user without that user’s knowledge. The cookie is deleted when your session ends.

Technologies Used
Cookies

Marketing Meta / Facebook

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Purpose
With your consent, this website will load the Meta-pixel tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique through platforms owned by Meta, like Facebook and Instagram. Learn more about Facebook cookies here. You can adjust how ads work for you on Facebook here.

Cookies

act
This cookie helps to distinguish between two sessions for the same user, created at different times. This cookie expires at the end of the session.
c_user
Contains the user ID of the currently logged-in user. This cookie expires after 3 months.
datr
To identify the web browser being used to connect to Facebook independent of the logged-in user. This cookie expires after 2 years.
fr
Contains an encrypted Facebook ID and Browser ID. This cookie expires after 1 month.
presence
Used to contain the user’s chat state. This cookie expires at the end of the session.
sb
This cookie is used by Meta/Facebook to improve friend suggestions. This cookie expires after 18 months.
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Used to optimize the rendering of the page. This cookie expires after 1 week.
xs
This cookie contains multiple pieces of information:
- The first part of the value is an up to two-digit number representing the session number.
- The second portion of the value is a session secret.
- The third, optional component is a ‘secure’ flag if the user has enabled the secure browsing feature.

Marketing LeadInfo

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Purpose
With your consent, we use LeadInfo to identify companies by their IP-addresses. LeadInfo automatically filters out all users visiting from residential IP addresses and ISPs. These cookies are not shared with third parties under any circumstances.

Cookies

_li_id.xxxx
A first-party cookie to determine if the visitor is a new visitor or a returning visitor. This cookie is only used in the current session.
_li_ses.xxxx
A first-party cookie to determine which pages have been visited during their session. This cookie will be saved for two years.

Marketing TechTarget

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Purpose
With your consent, we use TechTarget to identify companies by their IP address(es).

Cookies

__cf_bm
This cookie is used to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of the website.

Marketing Personalization

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Purpose
This enables HSO to personalize pages across the HSO.com application. Personalization helps us to tailor the website to your specific needs, aiming to improve your experience on HSO.com. All data is collected and stored on servers owned by HSO with no third-party dependencies.

Marketing ZoomInfo

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Purpose
With your consent, we use ZoomInfo to identify companies by their IP addresses. The data collected helps us understand which companies are visiting our website, enabling us to target sales and marketing efforts more effectively.

Cookies

_wsLiteTok
ZoomInfo Websights cookie for tracking domain information in form fills and matching against ZoomInfo database. This does not store personally identifiable information.
_zitok
First-party cookie for maintaining a unique visitor identifier. It contains an
opaque GUID to represent the current visitor.

HSO recognized as a Strong Performer in The Forrester Wave™: Microsoft Business Applications Services, Q1 2026

Logicall, HSO & Microsoft Aim to Build the Most Advanced Data & AI Platform in Logistics

HSO becomes Socitm partner for 2026

HSO Recognized as Winner of the 2025 Microsoft Dynamics 365 Sales and Customer Insights Partner of the Year Award

HSO achieves the 2025-2026 Microsoft AI Business Solutions Inner Circle award for 21st year.

HSO Named a Leader and Star Performer in Everest Group’s Microsoft Business Applications Services PEAK Matrix®

HSO recognized as a Leader in Everest Group’s Low-code Application Development Services PEAK Matrix®

Bain Capital to invest in HSO, a global leader in Microsoft Cloud & AI Business Applications

HSO Recognized as a Microsoft Fabric Featured Partner

HSO Showcases Innovative MCP-Powered Copilot Agent for Dynamics 365 Finance at Microsoft Build 2025

Microsoft Announces New European Digital Commitments

HSO Earns Microsoft Azure AI Specialisation | Build Intelligent Apps

Basildon Council launches trailblazing AI initiative as part of its Resident, Digital, and Transformation strategy

HSO’s aec360 and Microsoft Dynamics 365 Drive Growth and Efficiencies at EUA

HSO announces Jonathan Summers Joins US Leadership Team as Co-President

HSO achieves the 2024-2025 Microsoft Business Applications Inner Circle award

HSO Acquires Aware Group

HSO Recognized as Global Winner of 2024 Microsoft D365 Supply Chain Management Partner of the Year

HSO earns Microsoft Cloud Security specialization to help customers secure more and worry less

HSO earns Microsoft's Intelligent Automation Specialization

HSO recognized as a Strong Performer in The Forrester Wave™: Microsoft Business Applications Services, Q1 2026

Logicall, HSO & Microsoft Aim to Build the Most Advanced Data & AI Platform in Logistics

HSO becomes Socitm partner for 2026

HSO Recognized as Winner of the 2025 Microsoft Dynamics 365 Sales and Customer Insights Partner of the Year Award

HSO achieves the 2025-2026 Microsoft AI Business Solutions Inner Circle award for 21st year.

HSO Named a Leader and Star Performer in Everest Group’s Microsoft Business Applications Services PEAK Matrix®

HSO recognized as a Leader in Everest Group’s Low-code Application Development Services PEAK Matrix®

Bain Capital to invest in HSO, a global leader in Microsoft Cloud & AI Business Applications

HSO Recognized as a Microsoft Fabric Featured Partner

HSO Showcases Innovative MCP-Powered Copilot Agent for Dynamics 365 Finance at Microsoft Build 2025

Microsoft Announces New European Digital Commitments

HSO Earns Microsoft Azure AI Specialisation | Build Intelligent Apps

Basildon Council launches trailblazing AI initiative as part of its Resident, Digital, and Transformation strategy

HSO’s aec360 and Microsoft Dynamics 365 Drive Growth and Efficiencies at EUA

HSO announces Jonathan Summers Joins US Leadership Team as Co-President

HSO achieves the 2024-2025 Microsoft Business Applications Inner Circle award

HSO Acquires Aware Group

HSO Recognized as Global Winner of 2024 Microsoft D365 Supply Chain Management Partner of the Year

HSO earns Microsoft Cloud Security specialization to help customers secure more and worry less

HSO earns Microsoft's Intelligent Automation Specialization

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