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On Managing the Supply Chain
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Join HSO
Our workforce is a growing dynamic, unique, and diverse global community that is quality and performance-driven. For every stage in your career, we offer challenging opportunities. We look forward to meeting you!
Life at HSO
We are a global community of people with an entrepreneurial spirit, in an environment where you can really make a difference and have your voice heard. We constantly challenge ourselves to be better. Come join the journey with us!
Graduate Programs
Skyrocket your career with our graduate programs and accredited certification opportunities at HSO around the world!
HSO Academy
From technical skills, soft skills, mentorships, leadership coaching, masterclasses, informal knowledge sharing and globally recognised certifications - HSO Academy is your personal and professional knowledge accelerator.
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Find opportunities in Consultancy & Technology, Project Management, Leadership, Sales and Business Development, Marketing, Legal and HR.
User-Centered Design approach puts dashboard in global top 5 Unilever
Using our User-Centered Design approach we developed a single report, giving 450 end users – ranging from senior management at European level to specific local teams – full insight into supply chain costs, with the aim of reducing these costs.
User-Centered Design approach
Our User-Centered Design approach puts the end users centre-stage from the start. For instance, we started by holding a number of workshops and interviews with end users from all over Europe. Due to the size and diversity of the group of end users, we developed personas. This gave each of the target groups a face and brought their wishes and needs 'to life' in a user friendly dashboard. Then a group of thirty ambassadors was selected from multiple layers of the organisation who were intensively involved in each step of the development process.
Based on the ambassadors’ requirements that we catalogued, a first dashboard wireframe was quickly built. The purpose of this was to check with the group of ambassadors that we were headed in the right direction. They were given the opportunity to go through an initial 'sketch' of the dashboard. This made it possible to check whether the structure, the information included and the data visualisations chosen corresponded to their wishes and needs within a week.
After the initial tests with the ambassadors, a larger group of end users was asked for their feedback in the next phase. Working with the ambassadors, different prototypes were presented to more than 300 potential end users during two European hackathons. Because only the design was at issue, multiple versions could easily be tested to get a clear picture of what the final product should look like.
Product owners act as process monitors
The rapid progress of the development process was facilitated by the fact that both teams had a product owner who acted as process monitors. The product owners together decided which requirements should be included in the development process. Given that the dashboard being developed was new to all end users, this avoided wasting time and costs on unrealistic requirements.
Due to its strong focus on User-Centered Design, the dashboard was already in the global top 5 of most used dashboards within Unilever shortly after its release. In total, more than 90.000 dashboards are in use within Unilever. The most important success factors of the dashboard are:
Widely used dashboard runs entirely in Microsoft Azure
The widely used dashboard runs entirely in Microsoft Azure, which uses exports from various source systems. These are prepared in Azure BLOB (Binary Large OBject) Storage and loaded into an Azure SQL Database using Azure Data Factory. Once the data preparation is complete, the data is loaded into the Azure Analysis Server (tabular model), after which the data visualisation takes place with Power BI.
Improved understanding of supply chain costs leads to a noticeable increase in awareness
The rapidly improved understanding of supply chain costs among a large group of end users has resulted in a noticeable increase in awareness of costs. For example, people no longer automatically think in terms of 'more turnover' but increasingly think in terms of 'more margin'. At Unilever, they now know exactly what the consequences are of increasing the volume of high-performing products. Because they can now zoom in to the level of factories and distribution centres, they know exactly how much capacity is available for each product.
“Gain a full understanding of supply chain costs, with the aim of reducing them.” With a noticeable increase in awareness of supply chain costs, an important step has already been taken just a few months after the implementation of the dashboard. Unilever is pleased with the initial results and is confident about taking the next step: actually reducing supply chain costs.
Jeroen Bronzwaer, Finance Manager Unilever:
“Thousands of reports are in use at Unilever. The joint will to develop a single report that is user friendly for all end users and contributes positively to the result was the driving force behind the success. We are proud that we have succeeded in creating a one stop shop in which the single version of the truth is available. None of the end users now have to consult other sources for this data."
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On Managing the Supply Chain
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On Data, Analytics and Dashboarding
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