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Strengthening Investor Relations Through Modern, Streamlined Case Management
How a global investment firm transformed its service model with a centralized case management platform—improving responsiveness, visibility, and collaboration across its Investor Relations organization.
The Challenge
A leading global investment management firm recognized that its Investor Relations (IR) organization relied heavily on spreadsheets, email threads, and manual processes to track fundraising activity, client interactions, reporting cycles, and inbound requests.
As the firm scaled and expanded into new strategies and geographies, these fragmented tools created obstacles:
- No single source of truth for client communications, meeting notes, and fundraising workflows
- Inconsistent processes for handling investor inquiries and follow-ups
- Limited visibility into pipeline activity, commitments, and stakeholder engagement
- Difficulty reporting across strategies, vehicles, regions, and client segments
- Growing compliance expectations requiring clearer audit trails and process transparency
The firm needed a unified platform to support its global IR team, create consistency, and improve the quality and speed of reporting to internal stakeholders and investors.
The Solution
The firm selected HSO and Microsoft Dynamics 365 to build a modern, centralized Investor Relations Case Management platform—designed specifically for the workflows and data structures of institutional investment operations.
HSO worked with the IR leadership team to implement a solution that:
- Centralizes all IR cases and inquiries in one platform, including requests from clients, consultants, and prospects
- Standardizes workflows for triage, assignment, approvals, and cross-team collaboration
- Creates a 360-degree view of every relationship, including communication history, meeting activity, fundraising involvement, and open tasks
- Streamlines pipeline management, enabling teams to track current opportunities, allocations, and engagement touchpoints
- Improves reporting with real-time dashboards, configurable by vehicle, strategy, region, team, or role
- Introduces governance and auditability, ensuring every inquiry is logged, routed, and completed according to policy
Built on Dynamics 365 and Azure, the solution integrates seamlessly with Outlook and Microsoft 365, reducing administrative burden and enabling IR professionals to work where they already spend their time.
The Results
With the new Investor Relations platform in place, the organization is achieving measurable improvements across transparency, collaboration, and operational efficiency:
Improved Responsiveness: IR requests are now logged, routed, and resolved systematically—reducing missed handoffs and duplicate work.
Enhanced Visibility: Leadership has real-time insight into global IR activity, investor sentiment, and communication patterns.
Streamlined Fundraising & Pipeline Management: Teams can report on pipeline stages, commitments, and investor engagement with accuracy and confidence.
Better Governance & Compliance: Every interaction is tracked, timestamped, and auditable—a major improvement for internal oversight and regulatory expectations.
Increased Productivity: The IR team spends less time searching through emails and spreadsheets, and more time strengthening relationships and supporting investors.
Looking ahead
This engagement has opened the door to continued transformation across additional investment groups. With the initial phase complete, the next area of focus is the firm’s fixed income division, where similar opportunities exist to streamline workflows, improve visibility, and enhance service responsiveness.
The firm views this as the next logical step in a broader, phased modernization strategy—ensuring each business area can benefit from consistent processes, integrated systems, and a more scalable operational foundation.
How can HSO help your firm grow?
Contact us to talk to an HSO financial services expert today.