Empowering Fleet Visibility with Rental360
Rental360, built on Microsoft Dynamics 365, is designed from the ground up to provide end-to-end transparency across your rental operations. Here’s how it helps you take control of your fleet:
Why Visibility is Key to a Successful Rental Business
14 Jul, 2025
In today’s equipment rental world, visibility isn't a luxury - it's a necessity. Whether you're managing a fleet of construction machinery, temporary site infrastructure, or high-value tools, knowing where your assets are, how they’re being used, and when they’ll be available next is fundamental to maximising return on investment and ensuring customer satisfaction.
Unfortunately, many rental businesses still operate with fragmented systems, siloed data, and manual processes that leave teams guessing rather than knowing. That’s where Rental360 by HSO comes in - offering a unified, Microsoft-powered platform that delivers the real-time visibility and operational control today’s rental leaders need.
The Visibility Challenge
If you're asking:
- Where is my equipment right now?
- What condition is it in?
- Which depots are sitting on idle inventory?
- Which assets are my top performers, or underperformers?
You're not alone. These are the questions rental operations managers grapple with daily, and getting to the answers quickly can mean the difference between a fulfilled order and a missed opportunity.
But visibility isn’t just about tracking inventory. It’s about predicting shortages, optimising utilisation, and aligning your fleet with demand in real-time.
- 1
Real-Time Asset Tracking
Know exactly where each piece of equipment is—at a depot, on-site, in transit, or under maintenance. The ability to track location, status, and availability in real-time eliminates guesswork and enables smarter decision-making.
- 2
Utilisation Analytics
Rental360’s embedded analytics, powered by Power BI, show you not just what’s happening, but why. You’ll be able to see which assets are being over- or underutilised, allowing you to right-size your fleet, reduce excess inventory, and improve profitability.
Rental360 allows you to easily separate physical and financial utilisation, giving you a deeper understanding of the impact of your business processes.
- 3
Intelligent Allocation
Depot managers can access a shared view of asset availability across all locations, enabling faster cross-depot transfers and smarter allocation. Rental360 helps remove friction and territorial behaviours that limit collaboration and ultimately hurt business performance.
- 4
Proactive Alerts
Through advanced planning and configurable thresholds, Rental360 alerts you to potential stock shortages in advance, giving you time to either cross-hire or reprioritise existing inventory.
- 5
Maintenance Visibility
Integrated preventive maintenance schedules ensure your assets are kept in optimal condition without affecting availability. You’ll know in advance when an asset is due for servicing and can plan accordingly.
- 6
Product Search
In Rental360, finding the right equipment for your customer is easier than ever. The built in product filters make it simple to compare equipment to ensure your customer gets exactly what they need. Rental 360 elevates your ability to access and use your product information.
A Single Source of Truth
Because Rental360 is natively integrated with Microsoft Dynamics 365 and supports Microsoft’s broader ecosystem - including Office 365, Teams, and Azure - it serves as a single source of truth for all stakeholders. Whether you're in operations, finance or field service, everyone sees the same up-to-date data, helping drive accountability and informed decisions.
The Bottom Line: Visibility Drives Value
Rental360 empowers rental businesses to maximise fleet utilisation, reduce downtime, and respond to market demands with agility. By removing blind spots, you gain the operational insight needed to make better decisions faster—and ultimately drive growth and customer satisfaction.
At HSO, we don’t just deliver software, we deliver outcomes. Our Rental360 solution is purpose-built to help rental companies achieve full fleet visibility and operational excellence within Dynamics 365.
Ready to illuminate your rental operations?
Contact HSO to discover how Rental360 can deliver end-to-end visibility and control for your rental business.
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