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Getting the most out of Dynamics 365 Commerce
Ready to take your B2B commerce to the next level?
Read next: Maximize your investmentLeverage your existing Microsoft ecosystem to accelerate B2B Commerce
Now is the best time to position your company and secure its place in the rapidly growing B2B commerce landscape.
With the continued buzz around composable commerce, it’s a good time to position your company and secure its place in the rapidly growing B2B commerce landscape. And the opportunities are huge.
In fact, the B2B market accounted for $7.1 Trillion in revenue in 2022. Through 2030, its compounded growth is expected to continue at a robust pace of 19% per year, reaching a staggering $36 Trillion by the end of the decade. This makes it a critical area for investment where those who can get to market first can reap the rewards, and those who do not will quickly find themselves sidelined.
$7.1 trillion
Revenue value of B2B market in 2022
19%
Anticipated YoY growth of the B2B market
$36 trillion
Anticipated revenue value of B2B market in 2030
Whether you’ve been considering switching from your aging monolithic eCommerce solutions, or adding the capability from scratch, you may be hesitant to take the leap for fear of starting a lengthy, costly or complex transition. The good news is that it might be much easier than you think.
If you are operating on the Microsoft Dynamics 365 Supply Chain Management platform deploying a mature and integrated e-commerce platform is within arm's reach. This is true of the technology and how well it addresses consumer trends, but also of how easily your organization can adapt to its new capability.
Curious about whether Dynamic 365 Commerce truly meets all your requirements? Below, we dissect how the cohesion of the Microsoft architecture provides a superior experience, empowering you to unlock the potential for significant B2B revenue growth.
How does Microsoft deploy composable commerce?
Recognizing the growing need for integrated solutions in the B2B landscape, Microsoft has heavily invested in developing Dynamics 365 Commerce. This omnichannel solution leverages the power of the Microsoft cloud, helping your business save time and effortlessly turn data into sizable profits.
The key to Dynamics 365 Commerce is how it seamlessly integrates with other Microsoft solutions. For those looking for a new ERP system, this is a compelling reason to choose Microsoft, as they can unlock this integrated functionality out of the box.
The result is a comprehensive end-to-end B2B digital selling experience unified with your back-office operations, including order management and fulfillment. This breaks down the silos of traditional e-commerce solutions, enabling centralized management and providing omnichannel visibility of products, customers, and pricing.
Consumer behavior has changed...
Consumer behavior has drastically changed in the past few years. A McKinsey study reveals 99% of B2B buyers prefer to do their own research and make purchases independently in a fully digital platform. Of these users, more than 80% expect the same quality as other channels, and many cited a poor purchasing experience as a reason to switch providers. The digital natives of this generation have risen to decision-maker roles, and their high expectations are now reflected in the IT choices their organizations make.
Dynamics 365 Commerce tackles this challenge head on with a wide range of features to enhance the B2B buying experience. From personalized product recommendations and flexible pricing options to self-service and streamlined order management, it empowers businesses to deliver exceptional customer experiences at every touchpoint.
Customer experience
This customer experience rivals that of B2C industry leaders, which can open yet another revenue stream. It enables you to bypass intermediary distributors and wholesalers and transition to Direct-to-Consumer (D2C) sales. The resulting streamlined supply chain and ability to connect with end users will gain traction as market conditions push consumers to search for lower prices.
AI-supercharged B2B commerce
AI-driven advancements in B2B commerce have become increasingly indispensable for businesses seeking to streamline processes and drive growth. Microsoft's commitment to innovation is evident in its integration of AI and machine learning technologies within Dynamic 365 Commerce. Through these advancements, Microsoft aims to revolutionize client-facing features and increase efficiency across various organizational functions.
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Copilots
One notable aspect of Microsoft's approach is its deployment of AI-enabled features known as "Copilots." These serve as virtual assistants, augmenting or replacing human-driven processes. For instance, AI-powered chatbots can engage with customers, addressing inquiries and facilitating transactions seamlessly. Moreover, predictive analytics capabilities empower businesses to anticipate customer needs and tailor their offerings accordingly, enhancing the overall customer experience.
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Ai-infused backend ops
Microsoft's AI capabilities extend beyond customer interactions to backend operations. For example, AI-driven inventory management systems can optimize stock levels based on demand forecasts, minimizing overstocking or stockouts and maximizing operational efficiency. Additionally, AI content generators make adding SEO-ready product descriptions and metadata effortless, so your customers can quickly find what they need.
Microsoft's pursuit of AI-driven innovation within Dynamic 365 Commerce magnifies the growing potential of B2B commerce. As AI continues to evolve, businesses leveraging Microsoft's cutting-edge technologies will stay ahead of the curve and thrive in an increasingly competitive marketplace.
Collateral benefits
Besides the revenue wins from added capabilities, Dynamics 365 Commerce helps you reduce costs throughout your organization. In principle, this platform becomes part of your broader Microsoft ecosystem. This prevents data-migration headaches and eliminates the need to maintain a separate eCommerce platform. As a result, you can free up resources in your IT department to focus on getting the most out of your existing investment.
Another opportunity to streamline processes lies within your sales department. By automating parts of the sales process, you reduce the workload for your organization, allowing your team to spend more time fostering relationships and chasing leads. No matter how big your organization is, the benefits of Dynamics 365 Commerce will ripple throughout, making it an investment that quickly pays for itself.
The fast track to eCommerce success
Microsoft's commitment to delivering integrated, AI-powered solutions makes Dynamics 365 Commerce the ideal choice for businesses looking to accelerate their journey towards composable commerce. With its seamless integration, advanced features, and robust security, Microsoft Commerce empowers businesses to drive value and differentiation in the ever-evolving B2B landscape. So why wait? Leverage your investment in the Microsoft ecosystem today and unlock the full potential of composable commerce within your business.