Non-Profit by the Numbers : Using Data for More Effective Fundraising & Member Recruitment
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On-Demand Webcast: Non-Profit by the Numbers – Part 2:
Membership Recruitment and Retention
Businesses need to understand their potential customers as well as their current customers to determine how to find, engage with, and retain them. The same is true for non-profits and their potential and current members and donors.
In part 2 of this 5-part on-demand webcast series for non-profits, you’ll learn how to use data analytics around internal factors, like demographics, interactions, and social media reviews, as well as external factors like US Census data, economic indicators, and events like the COVID-19 pandemic, to fine-tune your recruitment programs and cultivate repeat donors and members loyal to your cause—while protecting the security of your data and staying in compliance.
About the Presenter
Asad Mahmood | VP, Data Analytics | HSO US
Asad is a leader in setting up a Data Strategy and executing the best path accordingly to become a data-driven organization. He has 22+ years of experience and specializes in identifying and architecting solutions using Big Data, Cloud (Azure, GCP, AWS), and AI/ML tools.
Watch On-Demand
Video Navigation
- 00:00 – Introduction
- 01:27 – Session 1 Recap
- 02:40 – Poll Question
- 03:07 – Data Management Challenges & Opportunities
- 17:32 – Revisit Poll Question
- 18:18 – How HSO Helps Non-Profits
- 19:25 – Poll Results
- 20:26 – Next Steps
- 21:14 – Questions & Answers
To watch the recording in full screen mode, click on the icon in the lower right corner of the presentation after the video begins.
Explore Additional Resources for Non-Profits