From cost factor to competitive advantage: How LUSINI is taking international customer service to a new level with an AI-supported contact center
Bonus: AI in retail - what really works today

Does your customer service take too long and is neither fun for customers nor employees? Then it's time for a change of perspective!
Together with Microsoft partner HSO, LUSINI shows what modern customer service can look like today.
This is not about visions of the future or theoretical scenarios for retail companies, but about real technologies that are already available and in productive use today:
With Microsoft Dynamics 365 Contact Center, LUSINI has rolled out a cross-channel, AI-supported service platform in 14 countries - with impressive speed and efficiency. Real AI translations, intelligent routing and a central omnichannel platform ensure faster processing, higher first-time resolution rates and customer service that is equipped for further international growth.
Bianca Metz, Head of Customer Care Services Europe at LUSINI, takes you on a practical tour. Microsoft experts Siegfried Horn, Marcel Baron and Torben Heinze from HSO will show you how a digital contact center and AI create new freedom and measurable added value.
Supplementary to the practical report:
Experience data analytics & AI in e-commerce - how retailers can bundle data with Microsoft Fabric, optimize processes in a targeted manner and use generative AI profitably in purchasing and finance today! AI agents & current AI functions - we show which AI agents can already be used productively today and give an outlook on what retailers should have on their radar next!

Siegfried Horn
Director Retail & Distribution, HSO

Bianca Metz
Head of Customer Care Services Europe, LUSINI

Marcel Baron
Director Business Development & Consulting, HSO

Torben Heinze
Lead Data & Analytics, HSO
