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Logicall, HSO & Microsoft Aim to Build the Most Advanced Data & AI Platform in Logistics

HSO is proud to announce a strategic partnership with Logicall, a leading European logistics service provider.

Logicall, a leading European logistics service provider, is proud to announce a strategic partnership with HSO, a leading data & AI transformation partner, and Microsoft. Together, the three organizations have signed a long-term agreement to jointly develop the most advanced Data & AI platform in the logistics sector, powered entirely by the latest Microsoft cloud & data technologies.

“This partnership marks a major milestone in our transformation journey. With HSO and Microsoft by our side, we are building a foundation that will make Logicall one of the most technologically advanced logistics providers in Europe.”

Jorn van der Ven Head of Technology, Logicall

A Next-Generation logistics platform

With this partnership, Logicall takes a major step forward in its ambition to become a fully data-driven, technology-enabled logistics leader. The collaboration focuses on establishing a central Tech & Data Platform, built on Microsoft Fabric, integration services, Purview and powerBI, which will integrate all Logicall divisions, streamline operations, and unlock new opportunities for automation and innovation.

“Microsoft provides the scalability and intelligence needed to reimagine logistics. We are proud to work with Logicall and HSO to bring this vision to life.”

Michael Kimmijser AI Business Solutions Leader for Benelux & France and board member of Microsoft The Netherlands

Solving Today’s Challenges with Tomorrow’s Technology

By consolidating data into a single source of truth and enabling full connectivity across the supply chain, Logicall can offer customers:

The platform will include:

  • A composable cloud architecture based on the latest Microsoft reference designs;
  • A central operational data store and data marts delivering unified, real-time insights;
  • Advanced analytics, smart dashboards, and predictive models for customers and internal teams;
  • Prepare AI-driven agents to support automation in planning, operations, customer service, and decision-making;
  • A future-proof customer portal with fully integrated track & trace, dashboards, milestones, and communication tools;

logicall distribution truck plane

“We are excited to support Logicall in creating a modern, composable enterprise platform that unlocks the full potential of data and AI. Together, we are shaping the future of digital logistics.”

Dennis Rosenbrand Director Data & AI, HSO

A Long-Term Roadmap for Innovation

The collaboration spans multiple strategic workstreams, including:

• Cloud Transformation: migrating workloads to Azure for security, speed, and resilience
• Smart Insights: delivering consolidated KPIs, dashboards, and predictive analytics
• Connectivity & integrations: seamless EDI/API/IoT frameworks for customers and partners

About Logicall

Logicall is a one-stop-shop logistics provider, offering supply chain solutions, air and ocean freight forwarding, warehousing & fulfilment, parcel management, road transport and technical services. Building on a solid foundation in the logistics industry, we provide integral and trusted solutions. Combining logistics expertise with data insights and smart digital solutions to optimize supply chains for customers. With 35 offices strategically located in twelve countries, we provide seamless service across key locations.

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