Rental companies are always trying to increase their overall rental revenue. This can be done by increasing the efficiency of the business model and in previous spotlight items, I have explained how this can be achieved with a clear overview of the available rental fleet to optimize utilization. Another way of increasing the rental revenue is by inventing new (additional) business models, such as selling additional services and/or products via upselling or cross-selling. Up-selling and cross-selling can be key in profit generation for rental sales representatives.
Industry 4.0 is the name for a trend of automation and data exchange that is facilitated by technology, and especially...Read more