Meet our speakers
Field Service Executive Briefing Center 2025
Lyngby, Denmark
Join HSO and Microsoft at the Field Service Executive Briefing Center (EBC) 2025, hosted at Microsoft’s Headquarters in Lyngby, Denmark.
When
November 4 - 5
Time
3:00 PM CET
Location
Kanalvej 7, 2800 Kongens Lyngby, Denmark
Language
English
Why should you join?
Technology is rapidly advancing, offering service companies powerful tools to accelerate digital transformation. Yet, growth and improved customer experience also depend on overcoming challenges such as skills shortages. Service leaders must attract talent and are forced to redesign business models for efficient, knowledge-driven delivery. By embracing digital transformation and AI, organizations can adapt to change and pursue ambitious growth.
This Executive Briefing will cover the latest service and technology trends, offering practical tools to help you identify customer needs and deliver value-added, customer-centric digital services.
We'll discuss the transformative potential of AI and agents in Field Service, including Microsoft's solutions and HSO’s expertise in successful implementation of the technology. Technology is only part of the equation—it's how you use it that drives operational success.
This event is a unique and valuable opportunity for service leaders to connect, gain actionable insights, and help shape industry standards as they plan or refine their digital transformation strategies.
Your personal invitation from HSO & Microsoft
You are cordially invited by HSO to visit Microsoft’s Headquarters in Lyngby where you will learn more about how Microsoft technology enables you to transform in this fast-changing environment. This is a an invite-only event for Managing Directors, Service Executives, CIO’s and IT Managers from peer companies across EMEA.
Agenda
Tuesday 4 November
15:00 - 16:00 — Arrival (Tivoli Hotel)
16:00 - 18:00 — Copenhagen highlights city tour by bike
18:30 - 19:00 — Travel to dinner
19:00 - 22:00 — Dinner
Wednesday 5 November
7:30 - 9:00 — Breakfast & travel to Microsoft HQ
9:00 - 9:15 — Welcome & introductions by Eric Veldkamp - HSO International
9:15 - 9:45 — Reimagine the service operating model to sell AI powered services and manage skills shortages by Hilbrand Rustema - Noventum
9:45 - 10:15 — The future of service by Jens Kofod - Microsoft
10:15 - 10:45 — Break
10:45 - 11:45 — Identifying Opportunities for AI Agents by Mireille Gielians - HSO Netherlands
11:45 - 12:45 — Lunch
12:45 - 13:30 — Customer Speaker - Giesecke+Devrient
13:30 - 14:15 — Microsoft Industry Experience Center Tour
14:15 — Depart for airport
Travel, Costs & Accommodation
You will be invoiced for your room accommodation at cost after the event – expected to be approx (+/- € 200). We will be staying at Tivoli Hotel. All other travel and accommodation expenses will be paid by Microsoft & HSO. Please do not book directly, as we will make plans on your behalf. Upon registering, please submit a copy of your passport and details of your preferred airport of departure.
Register now
Want to join us in Denmark? Register now to save your spot.