AI Applied 2024

with HSO International

In Amsterdam, HSO hosted almost 40 CIOs and IT leaders in February 2024 for a full day of practical conversations about to start leveraging the power of AI within your organization right away.

View the agenda


February 28


12:00 PM - 8:00 PM CET


Amsterdam, Netherlands





Looking back

Thank you for joining us at AI Applied 2024!

It's a wrap! Thank you to all of our attendees who joined us in Amsterdam for an afternoon of valuable discussions and engaging sessions. We appreciate all of your enthusiasm and openness that made this event such a success!

At AI Applied, HSO structured clear and connected workshops with strong session leaders. We now understand even more that the data foundation is at the core, and are rethinking our project scope to reflect this.

AI Applied Attendee, GPV

Ready to start your year of Applied AI?

More resources on Applied AI

Join us for HSO's AI Applied 2024

Last year was a stand-out year for AI developments. According to Gartner, generative AI technologies reached the peak of the hype cycle. It's now time to step away from the hype and move towards making practical plans to leverage the power of AI in your organization.

Join HSO experts and other technology leaders of multinational organizations for a full day of exploring what AI Applied means for your business.


12.00 - 13.00 ​- Lunch

13.00 - 13.15 - Introduction & Welcome

13.15 - 13:45 - Microsoft AI Updates

13.45 - 14.30 - From AI Strategy to Action

14.30 - 15.00 ​- Break

15.00 - 16.15 - Interactive session 1

16.45 - 17.45​ - Interactive session 2

17.45 - 20:00 - Drinks & dinner

At HSO's AI Applied 2024, you'll have the opportunity to:

  • Connect with other multinational HSO customers facing similar challenges and opportunities
  • Explore real-life use cases of Microsoft AI technologies
  • Collaborate with HSO experts and other IT decision makers to build potential use cases that apply to your organization

Interactive Sessions

Join us for two interactive sessions.

Let's explore the possibilities of AI Applied together. Bring in your questions, ideas, and business challenges. Our experts will guide you and other IT decision makers through a hands-on differential AI workshop and a roundtable discussion to develop actionable next steps for your organization.

Hear from Microsoft Leaders

Guest Speakers

Expertly Guided Interactive Sessions

Meet HSO Experts

Let's Meet at Johan Cruijff ArenA

We warmly welcome you to our corner of Amsterdam. Join us at the iconic Johan Cruijff ArenA. Located next door to HSO International's brand-new office space, we look forward to hosting you in one of Amsterdam's most famous venues.

Look for Entrance E, from there reception will direct you to the event spaces.

Microsoft Copilots

Start your AI journey with out-of-the box AI capabilities with Microsoft's suite of Copilots.