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Deliver omni-channel excellence with Microsoft Dynamics Commerce

For retailers, delivering a seamless and engaging omni-channel shopping experience matters now more than ever. Empowered by technology and spoilt for choice when it comes to making purchase decisions, today’s consumers are in full control of how, where, and when they shop.

Omni-channel means recognising that different consumers will use different channels to make a purchase decision and that they will complete the purchase in different ways.

Successful retailers use the modern tools and insights at their disposal to close the gap between the smart online consumer and the offline retail store to capture their consumers in a way that works for them. However, bringing together historically isolated and disconnected shopping channels to deliver seamless and engaging shopping experiences is not an easy undertaking and scalable, compliant and secure systems are critical for success.

A comprehensive omni-channel solution built on proven Dynamics 365 retail capabilities

Microsoft Dynamics 365 Commerce provides retailers with a modern, flexible and cloud-based retail solution across web, physical stores, and call centre channels that helps them to be more agile, build lasting customer relationships and stand out in an ever-competitive marketplace.

An intelligent solution that creates rich, customer-centric experiences at all touchpoints and connected to backend operations, Microsoft Dynamics 365 Commerce provides seamless merchandising, inventory, order management, warehousing and financials, that are differentiated through integrated clienteling, AI-driven personalisation, fraud protection, and search. In addition, Dynamics 365 Commerce supports the market-leading capabilities of Microsoft Power Platform to deliver analytics, business workflow orchestration as well as easy ways to extend the solution.

Microsoft Dynamics 365 Commerce can help you deliver better business outcomes:

  • Unify back-office, in-store and digital
  • Personalise customer engagement
  • Increase employee productivity
  • Optimise operations to reduce costs and drive supply chain efficiencies

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Gain the tools you need to build and run e-commerce

An end-to-end retail solution that scales to your needs, Dynamics 365 Commerce provides you with the functionality you need to streamline e-commerce processes and improve operational excellence. Built-in web authoring and development tools enable you to create engaging and intelligent digital storefronts while a connected marketing and commerce platform enables seamless management of content, assets, promotions, stock and pricing across channels. In the physical store, Dynamics 365 Commerce empowers your employees to better serve customers by bringing assisted selling, line busting, special ordering and endless aisles to life, while integrated store inventory processes and task management make them efficient and productive.

Build loyalty and exceed customer expectations

Dynamics 365 Commerce delivers a range of clienteling tools that give you and your sales associates comprehensive insights into your customers across physical and digital channels based on their profile, history, and preferences so that you can respond to their needs at every level of engagement. Deliver consistent experiences that elevate your brand appeal and empower your employees to foster lasting relationships through intelligent recommendations, insights, and loyalty programmes.

Flexible and intelligent omni-channel experience

Dynamics 365 Commerce empowers you to deliver effortless and consistent omni-channel engagements, allowing your customers to purchase when, how and where they want, while out of the box cross channel experience capabilities like click and collect and store returns provide additional customer choice around product delivery, collection and returns.

Streamline operations using cloud intelligence

Microsoft Dynamics 365 Commerce empowers you to drive personalised, friction-free shopping experiences and integrated, optimised back-office operations through ingrained and pervasive cloud intelligence technology that allows for omnichannel analytics and insights. Use advanced merchandising, stock management, and pricing and promotion to innovate, adapt to changing business needs, and improve quality of service and customer satisfaction. In addition, Dynamics 365 Commerce offers integrated AI-driven payment fraud protection capabilities to improve shopper experiences while minimising fraud.

Scalable, reliable, secure and compliant

Dynamics 365 Commerce offers flexible deployment options supported by robust SLA’s along with a configurable and extensible platform that adheres to global compliance and security standards.


5 benefits of providing an omni-channel retail experience

According to Google’s Omni-channel shoppers: An emerging retail reality, shoppers who are able to buy through multiple channels have a 30% higher lifetime value than others. With software like Microsoft Dynamics 365 making it easier than ever to support omni-channel experiences, here are 5 benefits of doing just that:

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