On ERP modernization & the Azure cloud
Customer stories
Microsoft platform to support MegaGroup’s buy-and-build strategy
How a necessary migration becomes an opportunity for buy-and-build success

Bringing Water to Life
Following its purpose of ‘Bringing Water to Life’, the MegaGroup companies deliver water solutions to their customers for irrigation, swimming pools, livestock, building services and industry. The company has offices and/or warehouses in 7 countries throughout Europe and over 300 employees.
MegaGroup has a strong buy and build strategy and wants to make their customers’ experience simple, personal and transparent. In order to deliver on this promise, customer centricity, digitization and full service are all part of the strategy.
Watch the video: MegaGroup Trade Holding's digital journey
Bernard Verburg, CEO: "HSO knows Dynamics 365 and HSO knows the wholesaler and distribution industry. That combination ensured a flawless implementation."
Due to your cookie preferences, we cannot show you this content. Accept the cookies to be able to view this content.



Long standing partnership
MegaGroup has been a long standing customer of HSO and has been able to rely on its AX platform for many years. However, as AX will soon no longer be supported, MegaGroup has decided to make the move to Dynamics 365. Next to Dynamics 365 Supply Chain Management, the company is also implementing Dynamics 365 CE (Sales) in all the sales organizations.
As transformation partner for MegaGroup, HSO delivers not only the migration to Dynamics 365, but also provides data-related expertise and solutions. All with an eye on the future - designing and building an IT-application landscape that can be rolled out across all MegaGroup’s companies, which is flexible and future-proof.
From ‘necessary evil’ to an opportunity
Frank Kalff, Business Development Director at MegaGroup, is Program Manager on the customer’s side. Frank: “To a large extent, the migration to Dynamics 365 is a 'must', a mandatory project that we can postpone no longer. But at the same time it gives us the opportunity to build a new foundation and to harmonize and standardize our processes and systems. With our new buy-and-build strategy, our new application platform is going to be the standard for current and future parts of the company. We need better and faster reporting and insights, across the whole organization. At the moment, this is quite a challenge, since various companies in our group work on their own systems. Therefore, this program is in a sense a necessary evil and it's an opportunity.”
Dynamics 365 is a cloud-based solution, which emphasizes the need for standardization. Frank: “As a company, we were pretty spoiled with our on-prem AX system, because we had a lot of customizations. But when moving to a cloud-based system, we need to stay as close to the standard as possible, otherwise we won’t be able to manage the ongoing updates. But again, we see this as a chance to harmonize and to make our IT-application landscape future-proof.”
On the way to BR2
Early 2023, MegaGroup went live with D365 Supply Chain Management. The scope of this first Business Release (BR1) was MegaGroup's two large distribution centers in the Netherlands and Poland. And, as mentioned above, this first release is part of a larger program of harmonizing and standardizing the various digital systems and platforms that MegaGroup uses through its country organizations.
Frank: “The current situation, in which we have both AX and D365 running, is temporary. So first, we strive to bring our own sales companies that are still on AX to D365. At that point we will have a kernel solution in place that we can roll out to the other acquired companies. Along with this transition, we are also improving the connection with our web shop. Our goal is to enable self-service as much as possible, by giving our customers the same product, stock and delivery information in the web shop as our sales people have.”
Albert Hol works as Program Manager at HSO on the MegaGroup transformation. Albert: “The opportunity of one standardized kernel for each company is enormous. It saves on both implementation and maintenance costs and it allows us to easily bring in new companies. However, it also comes with challenges: people will need to adjust to a new way of working. The only way to be successful is being prescriptive in the way of setting up the system and having a lot of focus on the people side of change”.
HSO Data Validation Framework
When companies move from AX to Dynamics 365, this has quite some consequences for their data warehouse. In addition, there is the complexity that until the go-live of the second business release, relevant data will still be coming from the old systems as well as from Dynamics 365.
Albert: “We had two challenges to meet MegaGroup’s reporting requirements. First, we had to build a new data warehouse and set up an intermediate data layer that can support reporting from multiple applications, as well as new businesses that will be implemented on D365. Second, we had to ensure a smooth data migration process that would allow us to control data quality and that we could run for each roll-out.
With the HSO Data Validation Framework, we established an automated data migration process that can be repeated as often as necessary. The Data Validation Framework manages data quality too, ensuring clean and validated data on the front-end. The Framework uses SQL within the connectivity Studio from To-Increase (also known as BIS), which gives the customer a lot of flexibility and the tooling is easy to use by people who are already familiar with SQL.”
Frank: “The Data Analytics part of a project like this is definitely something you have to take on from the start, otherwise data and reporting related issues will occur later in the project. We experienced this first-hand and this resulted in quite some extra pressure on our teams and budget. But I am confident that our new data warehouse is a good foundation for future standards and reporting.”
On ERP modernization & the Azure cloud
Customer stories
Want to learn more about how the Microsoft platform can support growth and agility? Please contact us. Our experts are ready to help.
Cloud transformation, Data & AI
Knowledge and customer cases
We, and third parties, use cookies on our website. We use cookies to keep statistics, to save your preferences, but also for marketing purposes (for example, tailoring advertisements). By clicking on 'Settings' you can read more about our cookies and adjust your preferences. By clicking 'Accept all', you agree to the use of all cookies as described in our privacy and cookie policy.
Purpose
This cookie is used to store your preferences regarding cookies. The history is stored in your local storage.
Cookies
Location of Processing
European Union
Technologies Used
Cookies
Expiration date
1 year
Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.
Purpose
These cookies are stored to keep you logged into the website.
Cookies
Location of Processing
European Union
Technologies Used
Cookies
Expiration date
1 year
Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.
Purpose
This cookie is used to submit forms to us in a safe way.
Cookies
Location of Processing
European Union
Technologies Used
Cookies
Expiration date
1 year
Why required?
Required web technologies and cookies make our website technically accessible to and usable for you. This applies to essential base functionalities such as navigation on the website, correct display in your internet browser or requesting your consent. Without these web technologies and cookies our website does not work.
Purpose
This service provided by Google is used to load specific tags (or trackers) based on your preferences and location.
Why required?
This web technology enables us to insert tags based on your preferences. It is required but adheres to your settings and will not load any tags if you do not consent to them.
Purpose
This cookie is used to store your preferences regarding language.
Cookies
Why required?
We use your browser language to determine which language to show on our website. When you change the default language, this cookie makes sure your language preference is persistent.
Purpose
This service is used to track anonymized analytics on the HSO.com application. We find it very important that your privacy is protected. Therefore, we collect and store this data anonymously on our own servers. This cookie helps us collect data from HSO.com so that we can improve the website. Examples of this are: it allows us to track engagement by page, measuring various events like scroll-depth, time on page and clicks.
Cookie
Purpose
With your consent, this website will load Google Analytics to track behavior across the site.
Cookies
Purpose
With your consent, this website will load the Google Advertising tag which enables HSO to report user activity from HSO.com to Google. This enables HSO to track conversions and create remarketing lists based on user activity on HSO.com.
Possible cookies
Please refer to the below page for an updated view of all possible cookies that the Google Ads tag may set.
Cookie information for Google's ad products (safety.google)
Technologies Used
Cookies
Purpose
With your consent, we use IPGeoLocation to retrieve a country code based on your IP address. We use this service to be able to trigger the right web technologies for the right people.
Purpose
With your consent, we use Leadfeeder to identify companies by their IP-addresses. Leadfeeder automatically filters out all users visiting from residential IP addresses and ISPs. All visit data is aggregated on the company level.
Cookies
Purpose
With your consent, this website will load the LinkedIn Insights tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique. Learn more about LinkedIn cookies here.
Cookies
Purpose
With your consent, this website will load the Microsoft Advertising Universal Event Tracking tag which enables HSO to report user activity from HSO.com to Microsoft Advertising. HSO can then create conversion goals to specify which subset of user actions on the website qualify to be counted as conversions. Similarly, HSO can create remarketing lists based on user activity on HSO.com and Microsoft Advertising matches the list definitions with UET logged user activity to put users into those lists.
Cookies
Technologies Used
Cookies
Purpose
With your consent, this website will load the Microsoft Dynamics 365 Marketing tag which enables HSO to score leads based on your level of interaction with the website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine. Learn more about Microsoft Dynamics 365 Marketing cookies here.
Cookies
Technologies Used
Cookies
Purpose
With your consent, we use Spotler to measures more extensive recurring website visits based on IP address and draw up a profile of a visitor.
Cookies
Purpose
With your consent, this website will show videos embedded from Vimeo.
Technologies Used
Cookies
Purpose
With your consent, this website will show videos embedded from Youtube.
Cookies
Technologies Used
Cookies
Purpose
With your consent, this website will load the Meta-pixel tag which enables us to see analytical data on website performance, allows us to build audiences, and use retargeting as an advertising technique through platforms owned by Meta, like Facebook and Instagram. Learn more about Facebook cookies here. You can adjust how ads work for you on Facebook here.
Cookies
Purpose
With your consent, we use LeadInfo to identify companies by their IP-addresses. LeadInfo automatically filters out all users visiting from residential IP addresses and ISPs. These cookies are not shared with third parties under any circumstances.
Cookies
Purpose
With your consent, we use TechTarget to identify companies by their IP address(es).
Cookies
Purpose
With your consent, we use this service provided by uMarketingSuite to run A/B tests across the HSO.com application. A/B testing (also called split testing) is comparing two versions of a web page to learn how we can improve your experience.
Purpose
With your consent, we use this service provided by uMarketingSuite to personalize pages and content across the HSO.com application. Personalization helps us to tailor the website to your specific needs, aiming to improve your experience on HSO.com.
Purpose
With your consent, we use ZoomInfo to identify companies by their IP addresses. The data collected helps us understand which companies are visiting our website, enabling us to target sales and marketing efforts more effectively.
Cookies