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Customer Success Stories
Manufacturing
The advantages of automation, AI, and machine learning have caused a shift toward smart factories and data-driven manufacturers. We help you to become competitive, innovative, and resilient.
Financial Services
How to navigate intense competition, stay in compliance with ever-changing regulations and leverage commercial opportunities. We help you create an IT landscape that enables efficient operations and connects processes and data.
Professional Services
People-centered, client-focused and project-driven: that’s professional services in a nutshell. We design and implement technology solutions that enable better decision-making and effective working.
Retail & Distribution
We modernize the retail workplace, bringing previously unseen insights to the business, implementing intelligent order management and get you closer to your customer.
Public Sector
HSO helps public and government organizations to meet and leverage increasing expectations for digital service, responsiveness and transparency.
Non-Profit
We support Non-Profits by modernizing applications, automating processes, and providing insight. Through technology, we nourish successful relationship management and enable greater impact.
What we do
HSO is one of the world’s top business solution and implementation partners, large enough to serve, small enough to care. Through our services, we help companies transform the way they work and improve business performance.
Business Applications
Microsoft Dynamics 365 Business Applications for ERP and CRM are leading in the industry. But their real strength is in the integration. Combined, they deliver even more value.
Cloud Services
HSO has a proven track record in supporting our customers in their cloud journey. With your business in mind, we offer a comprehensive suite of services to help you gain value from the cloud.
Data & AI
We help customers build an operational and future-proof data platform, ready to realize business value from AI and machine learning technologies.
Our Solutions
HSO develops industry-specific solutions that leverage the latest cloud and AI technologies from Microsoft, accelerating our customers' digital transformation.
Join HSO
Our workforce is a growing dynamic, unique, and diverse global community that is quality and performance-driven. For every stage in your career, we offer challenging opportunities. We look forward to meeting you!
Life at HSO
We are a global community of people with an entrepreneurial spirit, in an environment where you can really make a difference and have your voice heard. We constantly challenge ourselves to be better. Come join the journey with us!
Graduate Programs
Skyrocket your career with our graduate programs and accredited certification opportunities at HSO around the world!
HSO Academy
From technical skills, soft skills, mentorships, leadership coaching, masterclasses, informal knowledge sharing and globally recognised certifications - HSO Academy is your personal and professional knowledge accelerator.
Vacancies
Find opportunities in Consultancy & Technology, Project Management, Leadership, Sales and Business Development, Marketing, Legal and HR.
Join HSO
Our workforce is a growing dynamic, unique, and diverse global community that is quality and performance-driven. For every stage in your career, we offer challenging opportunities. We look forward to meeting you!
Life at HSO
We are a global community of people with an entrepreneurial spirit, in an environment where you can really make a difference and have your voice heard. We constantly challenge ourselves to be better. Come join the journey with us!
Graduate Programs
Skyrocket your career with our graduate programs and accredited certification opportunities at HSO around the world!
HSO Academy
From technical skills, soft skills, mentorships, leadership coaching, masterclasses, informal knowledge sharing and globally recognised certifications - HSO Academy is your personal and professional knowledge accelerator.
Vacancies
Find opportunities in Consultancy & Technology, Project Management, Leadership, Sales and Business Development, Marketing, Legal and HR.
Distribution Success: Taking TireHub to the Next Level with Microsoft Dynamics 365
A national distributor chooses HSO and Dynamics 365 over Salesforce to evolve from sales tracking to sales enablement
About
TireHub is a national tire distributor that delivers the full passenger and light truck tire portfolios of Bridgestone and Goodyear, two of the top tire manufacturers in the world, to tire and automotive retailers. TireHub is committed to setting a new standard of excellence for tire distribution in the U.S. by focusing on the needs of their dealers and their dealers' customers.
The Challenge: Moving from Sales Tracking to Sales Enablement
TireHub opened for business only a few short years ago but started off with a big responsibility: protecting the integrity of two of the best-known tire brands in the world. As a relatively young company with a focus on customer acquisition and revenue generation, they implemented FreshSales for goal tracking and sales force management but quickly outgrew it.
The company was ready to move from a CRM system that merely tracked sales to one that would provide a platform for sales enablement. FreshSales provided little visibility into sales data, making it impossible for staff to get a 360-degree view of customers or real-time reporting on sales orders.
They needed a new system that would provide that visibility and reporting, as well as integration with their ERP.
The Solution: A CRM Solution That Converted Even the Most Die-Hard Salesforce Fans
TireHub is a Microsoft shop, so Ashok Vantipalli, the VP of Information Technology, reached out to HSO. Ashok had worked with HSO in the past and was impressed at how HSO focused on client success, so he reached out to Alan to see what Dynamics 365 (D365) had to offer.
Ashok knew D365 would be a bit of a long shot; while Ashok preferred D365 from a technology integration, cost, and implementation standpoint, most of TireHub’s sales team had worked with Salesforce in the past and would likely want it.
However, after seeing D365 in action, even the biggest Salesforce fans wanted D365.
“What really tipped the scales, though, was HSO,” said Ashok. “Their understanding of the product and our business needs was critical. They brought a consultative approach, which got them into the bottom floor of our business, where they then were able to map the proposal and the demos to our needs.”
The overall plan was broken down into phases, starting with implementing D365 CE – Sales and Service and Power BI. Phase 1 involved implementation and full adoption. This phase went very smoothly, according to Ashok, due to HSO’s approach to client engagement and the fact that we deliver on our promises. Even though the engagement occurred during the COVD-19 pandemic—which concerned Ashok—the HSO team “hit it out of the park.”
Ashok credits the adoption rate partly to HSO’s training and guidance, but also to the product itself—from interface to functionality. “Instead of feeling like you’re toggling between two systems, like Outlook and CRM, D365 makes you feel like you are doing everything within Outlook,” said Ashok. “And the sales staff likes all the features that make it easier to engage with customers, from dashboards that provide visibility into accounts and activities to mapping out routes for driving to multiple customer sites.”
What really tipped the scales...was HSO. Their understanding of the product and our business needs was critical. They brought a consultative approach, which got them into the bottom floor of our business, where they then were able to map the proposal and the demos to our needs.
The Results: User Adoption, Client Empowerment, and a Path to More Success
But the benefits don’t end there, and they’re not limited to the sales staff:
From the HSO team’s point of view, success can be measured in client empowerment. Because the team was able to execute a pilot program, followed quickly by a full implementation and hand-off of responsibilities early in the process, the TireHub team could take ownership and manage their production state very quickly…which prepared them for Phase 2 much sooner than anticipated.
And speaking of Phase 2: It’s under way, focusing on establishing core metrics and shifting D365 to the role of “consultant”—using that data to identify areas for improvement or opportunity and advising staff on how to address them.
“We all know working with large consulting firms, it’s who you get on the ground that matters, and we had the right people at the start,” said Ashok. “Even at the peak of the pandemic, when there was no human interaction, the steering committee never had a reason for me to come in and address problems. The HSO team hit all the dates on time and without a hitch. I didn’t have to get involved at all.”
Ashok is ready for the next phase and beyond. “Especially in this pseudo-hybrid working environment, HSO has created a great offering and the confidence that you will deliver,” added Ashok. “It’s been a phenomenal experience.”
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Customer Success Stories
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