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AI-Driven Churn Prediction Empowers Asset Management Firm to Retain Customers and Drive Growth
Innovative AI solution helps asset management firm understand customer behavior, enhance retention strategies, and maintain a competitive edge.
About
An asset management firm offers mutual funds to a large number of unit holders and manages billions in assets under management (AUM).
Challenge
The firm faced significant challenges due to increased competition and the need to retain customers. They struggled with understanding customer churn, particularly as many customers were retiring and withdrawing their funds. Additionally, they needed insights to develop strategies for attracting younger investors and maintaining their market position.
Solution
The solution involves implementing a churn prediction model using Microsoft Fabric to analyze customer data and identify patterns that indicate potential customer attrition. This model helps the firm understand which customers are likely to leave and why, enabling them to take proactive measures to retain these customers.
Key Solution Components
HSO’s solution drove substantial improvements across multiple functions:
HSO's AI-driven churn prediction model has empowered the firm to make data-driven decisions, enhance customer retention, and maintain a competitive edge in the market.
Benefits
Business Impact
The churn prediction solution developed by HSO has had a significant business impact on the firm. By leveraging AI and machine learning, the solution provided deep insights into customer behavior, enabling the firm to identify at-risk customers and understand the reasons behind their potential departure. This allowed the firm to proactively address customer concerns, tailor their marketing strategies, and develop targeted products to retain customers.
Additionally, the solution revealed unexpected patterns, such as younger customers withdrawing investments, prompting the firm to reassess and improve their educational programs. Overall, the churn prediction solution has empowered the firm to make data-driven decisions, enhance customer retention, and maintain a competitive edge in the market.
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