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On Dynamics 365 Marketing, Customer Data Platform and Customer Insights
New licensing model for Dynamics 365 Customer Insights:
A comprehensive upgrade for optimized marketing
24 Aug, 2023
Microsoft launches Dynamics 365 Customer Insights and the associated licensing model transformation.
Starting September 1, 2023, Microsoft will introduce a new licensing model that unifies the current Dynamics 365 Marketing and Dynamics 365 Customer Insights applications into the innovative Dynamics 365 Customer Insights platform. The goal of this new feature? A best-in-class, personalized marketing solution that enables unified customer profiling and real-time orchestration of customer interactions.
Insight into the new licensing model
The new Dynamics 365 Customer Insights licensing model brings together the standalone Dynamics 365 Customer Insights and Dynamics 365 Marketing applications into a single, powerful platform. You will now find both Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing) and Dynamics 365 Customer Insights - Data (formerly the standalone Dynamics 365 Customer Insights application) united under the Dynamics 365 Customer Insights umbrella.
Availability and access
Starting September 1, 2023, the new Dynamics 365 Customer Insights platform will be available to all. Future customers will have the opportunity to purchase this combined platform from that date. Existing customers will not be impacted by this change - application availability will remain unchanged for them.
The benefits of the new Customer Insights platform
Good to know: the functionality of the Dynamics 365 Customer Insights platform remains unaffected. It continues to offer highly integrated customer profiling and marketing process automation capabilities, but now with enhanced capabilities for real-time marketing functions. Here's Microsoft's blog on the benefits of the new Customer Insights platform, as well as an FAQ with more details.
A smooth transition for existing customers
Our customers have the option to renew their current Dynamics 365 Marketing and/or Customer Insights licensing during a contract cycle before moving to the new Customer Insights platform. This renewal must occur before September 1, 2024. At the end of the renewed contract period, the switch to the new Customer Insights licensing will then occur.
Outlook
The new Dynamics 365 Customer Insights licensing model is a forward-looking development that provides a comprehensive marketing solution with unified customer profiling and real-time orchestration of customer interactions. With a clear pricing structure and enhanced real-time marketing capabilities, this platform enables increased marketing effectiveness and customer satisfaction.
Get in touch!
We look forward to experiencing this innovative change with you and shaping the future of marketing together.