HSO brings the expertise to unify your intelligent data
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Tabel of contents
Unify Your Intelligent Data in Retail, Distribution & Consumer Goods
How retail and consumer goods companies can use AI to transform their data and analytics platform
Introduction – Gaining Market Edge in a Fast-Changing World
2Why Unified Data is the Future of Retail and Consumer Goods?
3What is Microsoft Fabric?
4What are the Benefits of Microsoft Fabric for Retail and Consumer Goods?
5Conclusion – Turn Data Into Your Competitive Advantage
Introduction – Gaining Market Edge in a Fast-Changing World
In today’s volatile market landscape, data is one of the most underutilised assets for retailers and consumer goods companies. Vast volumes of transactional, behavioural, and supply chain data remain siloed or disconnected, limiting the ability to deliver personalised experiences or respond to rapid change.
What we’ve heard
“We need to better understand customer personas, behaviours, and interests so we can show up in a way that resonates with shoppers.”
Opportunities with Unified Data:
Why Unified Data is the Future of Retail and Consumer Goods?
What we’ve heard
“We need better to understand customer personas, behaviours, and interests so we can show up in a way that resonates with shoppers.”
Businesses generate more data than ever in today's fast-paced retail and consumer goods landscape. However, without a unified platform, much of that data remains underutilised. Microsoft Fabric connects every data source into one cohesive framework, from POS systems to supply chain software. This lets you:
What is Microsoft Fabric?
Microsoft Fabric provides a one-stop shop for business intelligence by connecting every data source and analytics service together—on a single, AI-powered platform—without compromising the privacy and security of your data. You gain an end-to-end, highly integrated, single solution that is easy to understand, onboard, create, and operate.
Fabric connects all data sources, services, and workloads in a unified architecture, transforming isolated datasets into a cohesive intelligence system.
What are the Benefits of Microsoft Fabric for Retail and Consumer Goods?
1. Build Brands People Love
What we have heard
“We need to better understand customer personas, behaviours, and interests so we can show up in a way that resonates with shoppers.”
Microsoft Fabric provides a unified view of customers by combining data from multiple sources such as social media, online behaviour, and purchase history. This holistic approach allows retailers and consumer goods companies to deliver tailored marketing and drive brand equity with comprehensive consumer insights.
Example: A retailer using Fabric can tie digital ad spend directly to real-time in-store conversions.
2. Create Agile and Sustainable Supply Chains
What we’ve heard
“We need better visibility across our ecosystem to anticipate disruptions, improve forecast accuracy, and get out of reactive mode.”
Shift your business from reactive to predictive by digitising your warehouse environment with Microsoft Fabric. Real-time analytics and insights help inform your merchandising and supply chain strategy with recommended following best actions.
Demand and supply signals reduce stockouts, automate and optimise fulfilment, and boost sustainability.
Example: Distributors can anticipate supply issues before they affect fulfilment.
3. Transform the Shopper Journey
What we’ve heard
“We think conversational AI can help us differentiate by providing more personalised shopping guidance and product recommendations.”
Microsoft Fabric helps you reach customers with the right content at the right moment on the right channel with AI-driven personalisation. Provide elite shopping experiences for every customer, with generative AI across all touchpoints and channels.
Example: A CPG brand can push AI-personalised email campaigns that match each consumer’s purchase behaviour.
4. Empower the workforce of the future
We have heard
"We need something that automates our repetitive tasks, freeing our employees to focus on more important work."
Microsoft Fabric elevates the employee experience, helping your workforce achieve more.
Conclusion – Turn Data Into Your Competitive Advantage
Delivering accelerated data value isn't a luxury—it's a requirement to remain competitive in the modern marketplace. With Microsoft Fabric, your organisation can finally connect siloed data, empower teams with real-time insights, and deploy generative AI across every workflow—from design and marketing to fulfilment and service.
This isn’t just about IT transformation—it’s about enabling data-driven decision-making across the enterprise. Whether you're a global consumer goods leader or a regional retailer, Fabric scales to your needs and future-proofs your business.
HSO brings the expertise to unify your intelligent data
Unlock more value and opportunity for your business by working with a Microsoft sustainability partner.
Our experts can help you navigate assessing your current state and identifying how to unify your data.
Benefit from our deep experience with intelligent data and Al.
Our team can help you end-to-end, including adoption, governance, and security.
Ready to connect? Explore the game-changing perks of Microsoft Fabric for your enterprise.
If you are interested in our offering and want to start your data and analytics transformation with Microsoft Fabric, please get in touch with us today.
We will schedule a discovery call with you, where we will discuss your challenges and goals, and plan the workshop accordingly. We look forward to working with you and helping you achieve data-driven success with Microsoft Fabric.
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