Microsoft Fabric provides a unified view of customers by combining data from multiple sources such as social media, online behaviour, and purchase history. This holistic approach allows retailers and consumer goods companies to deliver tailored marketing and drive brand equity with comprehensive consumer insights. 

• AI and Predictive Analytics: Gain deep insights into customer preferences and behaviours, enabling more personalised and effective marketing campaigns. 
• Advanced AI Targeting: Helps scale your brand and optimise marketing efforts by identifying and targeting the right audience segments. 
• AI-driven Marketing Tools: Identify emerging trends and adapt quickly to market changes, ensuring your brand stays relevant and competitive. 
• Enterprise-grade Security and Compliance: Keep your data and brand safe with robust security measures and compliance standards.

Example: A retailer using Fabric can tie digital ad spend directly to real-time in-store conversions. 

Microsoft Fabric helps you reach customers with the right content at the right moment on the right channel with AI-driven personalisation. Provide elite shopping experiences for every customer, with generative AI across all touchpoints and channels. 

• Real-time Intelligence: Analyse streaming data for instant insights and recommended actions, allowing you to respond quickly to customer needs and preferences. 
• AI Insight: Deepen shopper engagements and improve upsell opportunities with hyper-relevant recommendations and following best actions. 
• Generative AI-powered Apps: Increase product discovery and conversions by offering personalised shopping experiences that delight customers and drive sales. 

Example: A CPG brand can push AI-personalised email campaigns that match each consumer’s purchase behaviour.