Large enough to serve, small enough to care
How AI-Driven Planning is Reinventing Retail & Distribution
How AI-powered planning helps retailers and distributors optimise stock, boost service, and build operational resilience.

Table of Contents
Challenges of Modern Forecasting, Scheduling, and Inventory Management
2From Forecast to Flow: AI-Driven Planning and Scheduling for Modern Retail & Distribution
3The Evolution of Production Planning & Scheduling: From Manual to AI-Driven
4How AI and Digital Tools Are Transforming Production Planning & Scheduling
5Real-World Applications: Success Stories from HSO
6AI-Driven Planning at a Glance
The retail and distribution industry has entered a new era, defined by digitisation, customer centricity, and supply chain disruption. Consumers expect instant availability, flexible delivery, and seamless omnichannel experiences. Behind the scenes, however, many retailers and distributors still struggle with outdated planning systems and rigid scheduling methods.
In this environment, traditional forecasting and replenishment techniques are no longer sufficient. Businesses need to become agile, data-driven, and responsive to real-time demand signals.
This eBook explores how AI-powered planning and scheduling—using platforms like Microsoft Dynamics 365 and methodologies such as DDMRP (Demand-Driven Material Requirements Planning)—are enabling retailers and distributors to optimise stock, boost service levels, and increase resilience across their operations.
“AI can significantly enhance merchandising and supply chain operations for retailers by analysing purchasing patterns and market trends to predict demand accurately and help optimise inventory management.”
Challenges of Modern Forecasting, Scheduling, and Inventory Management
Supply Chain Delays
Inventory Imbalance
Demand Volatility
Manual Forecasting
Channel Fragmentation
Data Silos
Retailers and distributors face mounting operational challenges, including:
- Demand Volatility: Rapid shifts in consumer preferences and sales patterns
- Supply chain uncertainty: Long lead times, supplier delays, and global disruptions
- Channel complexity: Coordinating online, in-store, and third-party fulfilment
- Inventory imbalance: Excess stock in some locations, shortages in others
- Siloed data: Lack of real-time visibility and collaboration across departments
These challenges often lead to stockouts, lost sales, unnecessary markdowns, and reduced customer satisfaction.
Manual planning tools and spreadsheet-driven workflows can't keep up. Retailers need intelligent systems that connect data, learn from it, and enable planners to make faster, more accurate decisions.
From Forecast to Flow: AI-Driven Planning and Scheduling for Modern Retail & Distribution
Planning and scheduling have traditionally been forecast-based and reactive—relying on historical sales data and manual intervention.
Today, that model is being replaced by demand-driven, AI-powered approaches that incorporate:
- Real-time demand sensing
- Predictive analytics and machine learning
- Dynamic buffer positioning (via DDMRP)
- Automated replenishment and scenario simulation
AI-driven planning doesn’t just forecast—it responds, adapts, and optimises continuously, empowering supply chain and operations teams to:
- Anticipate disruptions
- Reduce excess stock
- Improve service levels
- Make confident, data-backed decisions
The Evolution of Production Planning & Scheduling: From Manual to AI-Driven
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Stage 1: The Manual Era
In the early days, production planning and scheduling were manual processes, relying on physical boards, index cards, and spreadsheets. While these methods provided a basic level of organisation, they were time-consuming, error-prone, and lacked integration with other systems.
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Stage 2: The Digital Transition
The advent of digital tools marked a significant step forward. Planners and schedulers began using software to create plans and schedules, track progress, and collaborate with other departments. However, these tools were often siloed, limiting their effectiveness.
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Stage 3: The Agile Revolution
As retailers & distributors embraced lean principles and agile methodologies, production planning and scheduling processes became more flexible and responsive. Planners could develop long-term strategies, while schedulers could quickly adjust daily operations in response to changes in demand or operational conditions.
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Stage 4: The AI-Driven Future
Today, the most forward-thinking are leveraging AI and machine learning to revolutionise both production planning and scheduling. These technologies enable companies to optimise long-term resource allocation, predict potential disruptions, and make real-time data-driven decisions.
How AI and Digital Tools Are Transforming Production Planning & Scheduling
Focus on Microsoft Dynamics 365
At the centre of this transformation is Microsoft Dynamics 365, a modern ERP and supply chain platform that brings cognitive planning into everyday operations.
Powered by the Microsoft Cloud for Retail, Dynamics 365 enables retailers and distributors to:
- Use AI-driven forecasting models tailored to seasonality, promotions, and real-time data
- Run “what-if” scenarios to model supply chain changes and risks
- Improve collaboration between demand planners, supply teams, and sales
- Automate low-value tasks and focus human input where it adds the most value
When paired with DDMRP, D365 helps businesses move from reactive to proactive planning by:
- Creating strategic inventory buffers based on actual demand
- Triggering replenishment automatically when buffer levels fall
- Reducing inventory by 45%, cutting lead times by 80%, and improving service levels to 99%+
Feature | Traditional MRP | DDMRP + Dynamics 365 |
Planning Basis | Forecast-driven | Demand-driven |
Inventory Positioning | Static | Dynamic Buffer Zones |
Responsiveness | Low | High (real-time signals) |
Lead Times | Long | Reduced by up to 80% |
Inventory Levels | High | Reduced by 30–45% |
Planner Productivity | Manual-heavy | Decision-supported |
Real-World Applications: Success Stories from HSO
HSO, a global Microsoft partner, has helped leading UK and European retailers and distributors embrace AI-driven planning with Dynamics 365 and DDMRP. Key outcomes from recent projects include:
Client: Global Home Goods Retailer
- Reduced stockouts by 40% during seasonal peaks
- Improved store-level availability while cutting DC inventory by 25%
- Automated replenishment from central distribution to over 300 stores


Client: UK Wholesale Distributor
- Implemented DDMRP inside D365 for real-time, demand-based planning
- Cut planning cycle time from 3 days to under 4 hours
- Increased planner productivity by 70%
Client: Online Fashion Retailer
- Leveraged cognitive planning to better align promotions with fulfilment
- Reduced returns by improving stock accuracy and customer alignment
- Achieved 99.5% on-time delivery during Black Friday peak

AI-Driven Planning at a Glance
Smarter Forecasts
Faster Replenishment Cycles
Decision Intelligence with AI
Improved Availability
Reduced Inventory Costs
Streamlined Planning Operations
Retail and distribution businesses are facing unprecedented change, but with the right tools, they can turn uncertainty into competitive advantage.
AI-driven planning and scheduling, built on platforms like Microsoft Dynamics 365 and guided by DDMRP principles, empower businesses to:
- Plan smarter with real-time insights
- Reduce working capital tied up in stock
- Serve customers better and faster
- Improve resilience against disruption
It’s time to break free from outdated planning systems and embrace the future of supply chain execution.

Ready to take the next step?
Talk to HSO about how your retail or distribution business can benefit from smarter planning with Microsoft Dynamics 365 and DDMRP.
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Consistent Global Delivery Capabilities
HSO offers global delivery capabilities alongside 24/7 managed services to expedite business transformations for multinational corporations. Our unified global delivery methodology and template approach ensure consistent implementations worldwide, enabling cost-effective solutions with predictable outcomes.
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100% Microsoft Focus
HSO is a full service Microsoft Partner, having achieved all six Microsoft Cloud Partner Program Solution Designations, with each designation being anchored on the Microsoft Cloud: Business Applications, Data & AI (Azure), Digital App & Innovation (Azure), Infrastructure (Azure), Modern Work, and Security.
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HSO Offerings
HSO develops solutions for our customers that leverage the latest cloud and AI technologies from Microsoft. Our industry-focused products address the vertical and horizontal needs of the markets we operate in, accelerating our customers' digital transformation and enabling them to become digital leaders in their industry.