Chapter 1

The store of the future

For retailers, the customer experience is one that encompasses the high street store, online ordering and everything in between - because for shoppers, it’s all about receiving a high level of personalised and innovative service at every point of interaction.

The most exciting digital marketing opportunities

So what will the store of the future look like? Is it closer than you think?

Imagine a world of smart fitting rooms, kitted out with technology that can identify products, suggest complementary items and feature interactive mirror systems.

Or self-serve kiosks and interactive digital displays that flash up personalised offers based on historical engagement.

A survey by InReality on the Reality of Retail found