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Chapter 4

The real differentiator for retailers

Retailers offering the most consistent and innovative customer experience will stand out from the competition – hence the need to invest in new technologies. According to a study:
Customer experience will overtake price and product as the key brand differentiator by the year 2020

Consequently, Gartner predicts:

  • 89%

    of businesses are soon expected to compete mainly on customer experience

  • +50%

    of organisations will redirect their investments to customer experience innovations by 2018

HSO provides solutions for:

  • Merchandising

  • Buyer

  • Store operations

  • Marketing

  • Management control

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