Location-based services are forecasted to grow from £8.12 billion in 2014 to £39.87 billion in 2021
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Chapter 3
Location based marketing
Beacon technology uses real-time location-based marketing to send data to smartphones via Bluetooth, while geofencing uses GPS to determine a mobile user’s location to allowi retailers to send messages to shoppers when they enter a store or shopping centre.
62%
of consumers purchase more items, more often, when provided with a personalised service
85%
of consumers are more likely to shop in places that offer exclusive promotions in-store through Beacons technology