Chapter 3

Taking a single view for a more unified experience

Providing an omni-channel retail experience plays an integral role when delivering customer convenience.

As a consumer, there’s nothing more frustrating than spending hours searching online for the perfect product; only to find it unavailable in-store. Or having to speak to multiple customer service agents within the same business, to solve one query. As such many retailers strive to offer a unified experience for the customer across all channels and to do so, a single view of stock is critical.

Having this single view of inventory across multiple sales channels provides a platform for complete stock transparency for customers, as well as improved internal efficiencies.

Other customer benefits include:

  • Faster delivery
  • Reduced instances of out of stock product
  • The enablement of click and collect.