Chapter 5

Leveraging data to enhance customer experience

With 93% of companies reporting an uplift in conversion rates from personalisation , it’s no wonder retailers are looking at what they can do with their data to help create a more tailored experience.
Leveraging the power of your customer data enables you to personalise the shopping experience and drive timely offers, incentivising customers to complete purchases. It can tell you how your customers behave, the best time to reach them, and what exactly they want.
Retailer Function of Beauty combines AI technology with the power of data, allowing its customers to create shampoos and conditioners based on their individual hair type and goals.

The result

One highly personalised, unique end product from a possible 12 billion different ingredient combinations, an effective way to exactly meet the needs of the customer.