Today, more than ever before, modern supply chain management has become an integral part of business, and it is essential to any company’s success and customer satisfaction. Reaching optimal supply chain management has the power to boost your customer service, reduce your operating costs and improve your financial standing.

In our latest series we talk about how to:

• Adapt to disruptions successfully.
• Ensure business continuity during distress.
• Make data-driven decisions confidently in a crisis.

When your supply chain is fully integrated into all your end-to-end business processes to achieve a demand driven approach, this can result in a significant improvement in sales, a reduction in operating expenses and a 20-30% reduction in inventory. Consumers are driving demand at a fast pace, with 56% of them actively seeking to buy from the most innovative companies, those that consistently introduce new products and services based on consumer needs and new technology. Time sensitive, always-mobile, and always-connected consumers mean that supply chains must be agile to succeed. Customers have the power to access social media to voice brand concerns within seconds, so doing the “same old” will not do. Manufacturers must look at their supply chains from a different perspective.

The Expert Views series covers Planning, Innovation, Product Development, Supplier Alignment & Sourcing through to Material Suppliers, Logistics, Production & Sales & Marketing.