Chapter 1

Here's why CMOs around the world are switching to Dynamics Marketing

The game is changing for CMOs around the world

CMOs are responsible for lead generation and brand awareness and are the tip of the spear for organizational growth. To build strategy and execute against these goals they need all of their client data in one place as the single source of the truth. Therefore, they need to work on an innovative platform that is scalable, ready for next-generation technology and integrates effortlessly with ERP, sales and customer service modules. Does your marketing automation software empower your organization to make strategic decisions, better understand customers and prospects, explain your corporate identity and delight customers with ease of doing business? Marketing automation is an essential part of a business that is connected to their customers, employees, prospects, and partners? Does it not? There are 6 reasons why you also should switch to Microsoft Dynamics 365 Marketing.