Chapter 4

Dynamics Marketing

User-friendly end-to-end marketing, leveraging the power of the Microsoft suite with full data integration and infinite innovation

Dynamics 365 for Marketing

Microsoft Dynamics 365 for Marketing offers a wealth of integration, innovation and advanced functionality to help build and maintain customer relationships. Thanks to the new Dynamics 365 user interface and perfect integration, you can easily navigate through all your marketing activities.

Microsoft launched this application in 2018, and its wide array of functionality and integration helps companies create long-term relationships with their customers. What really shines is the ability to develop leads, using the Lead Scoring Model, and the integration with LinkedIn and OpenAI tools.

Benefits of Dynamics Marketing

  • 1

    Best of Suite

    One major benefit of the Microsoft application is the integration: it is fully and automatically integrated with Dynamics 365 and the popular Office Suite. By interconnecting all applications, Microsoft ensures that all data is available everywhere. This enables you to stay at the forefront of the data revolution.

  • 2

    Built in AI

    The leading position of Open AI and integration brings next-generation AI to your marketing team, giving your marketing activities a strategic advantage. Microsoft is investing hugely in this tool and this is reflected in the continuous updates.

  • 3

    Unified Interface

    The introduction of the Unified Interface ensures an optimal viewing and interaction experience for any screen size, device, or orientation, so that forms only need to be designed once.

  • 4

    Advanced lead scoring

    A key benefit of the application is the Lead Scoring functionality: Microsoft has designed multiple lead scoring models that you can adapt to the users privacy preferences. Dynamics 365 for Marketing also includes tools for GDPR compliance.

  • 5

    Advanced Audience Segmentation

    The solution offers plenty of ways to segment audiences. The Event Management feature allows you to organise entire physical events, including hotel bookings and such. On the other hand, it is not, or not yet, possible to make online links to a webinar for example. With the standard Voice of the Customer survey integration, attendees can give their opinion on an event.


Microsoft Dynamics 365 for Marketing offers no out-of-the-box live chat available. But you can develop (AI driven) chat functionality, at low cost with Power Virtual Agent part of the Microsoft stack.