HSO Advance 2017 | 15th June - If you missed it, here is a summary

Our annual customer day | Microsoft, Reading - If you missed it, here is a summary

This is your opportunity to join us and speak to our key Partners, Consultants and peers. After receiving your feedback, we have built the agenda for this years' Customer Day event, enabling you to obtain the information you have requested. 

According to Yale Professor, Richard Forster, by 2020 more than 75% of FTSE 500 will be companies we have not yet heard of.  Why?  Because only the most adaptable and intelligent companies using the very latest digital technologies will be the market leaders.  Think we're kidding?  Then consider Uber, Tesla, Netflix & Airbnb.  These companies didn't exist more than a few years ago; who would have believed Amazon, with its Web Services proposition would be the global leader in the provision of cloud computing?

The commercial world is undergoing the most disruptive set of changes ever experienced – commonly known as the 4th industrial revolution. That’s why HSO promotes and delivers Microsoft solutions to its clients - technologies and an ever expanding business platform that has the potential to help truly transform your business.  No longer just office productivity with Office 365 or even business productivity with Dynamics 365, but a comprehensive solution portfolio through to meshed cloud services, including: 

Artificial intelligence - Data Analytics - Machine Learning - Internet of Things

As an exclusively Microsoft focussed delivery partner, HSO is here to support you every step of the way through that transition.

But we can't do it for you, so there's no better place to start your digital journey than by attending HSO Advance 2017 on June 15th At Microsoft TVP Campus, Reading. 

We look forward to discussing the art of the possible with you. 

Adrian McNay - Managing Director, HSO Customer Service

HSO Advance Agenda

09:30      Registration and Coffee
10:00      Welcome & Introduction - Adrian McNay, MD of HSO Customer Service
10.10      Coping in a changing world - Don't fear the unknown, Humphrey Walters >> Download presentation 
11:00      A seamless & consistent level of service in a global company - Marcus Judge, Director of IT Services, EMEA, Kohler Co.  <Watch the video
11:25      HSO Innovation Award 2017 >> Read the Press Release 

11:30      Break

11:45      Dynamics Software ISV - Bringing enhanced functionality to AX & Dynamics 365 - Eric Veldkamp >> Download presentation
12:15      Company Update - Adrian McNay, MD of HSO Customer Service & Jan Koedijk, MD HSO Netherlands  >> Download presentation
12:45      What's new in Dynamics 365 Sales - Laurence Tinsley, Microsoft 

13:15      Networking Lunch 

14:00      Winning is a matter of inches - Humphrey Walters 
14:30      Killer aspects of Dynamics 365 in an advancing world - Robin Coles, HSO  >> Download presentation
15:00      How to prepare for the transition to Dynamics 365 & the Cloud - Kevin Horlock & Laurence Tinsley 
15:30      "Roundtable" discussions:  An opportunity to discuss burning topics with experienced & knowledgeable partners, consultants & peers
16:45      Summary and close - Adrian McNay

What you could learn from the most famous person you've never heard of

Our guest speaker is a man that you likely have not heard of before and almost certainly won’t know what he looks like.

You will however probably know him by one of his notable achievements - his part in the success of the England Rugby team in winning The World Cup in 2003! I know you are thinking Sir Clive Woodward but you would be wrong. Sir Clive in his wisdom, built a winning team of people around him, one of whom was none other than Humphrey Walters.

“Who?” I hear you cry…

For the past 30 years, Humphrey has been inspiring and motivating individuals, teams and corporations in leadership and management and the concept of "The Business of Winning". He has studied both academically and practically all aspects of human nature that motivate and inspire people to succeed and win. Humphrey is unique in that to study team dynamics and attitudes in a hostile environment, he spent 11 months in a force 10 gale doing the BT Global Challenge – a yacht race sailing the wrong way round the world!

He is also very involved in sports and as well as the World Cup winning England Rugby Team, he has worked with:

• Sam Allardyce and Bolton Wanderers FC (helped keep them from relegation)
• British & Irish Lions Rugby
• GB Olympic Judo Team
• GB Olympic Swimming Team
• Chelsea FC
• Swansea FC
• Surrey CC team
• JCB land speed record for a diesel engine team
• Mercedes Petronas F1 team

He has also run over 35 marathons for charities!

Join us at HSO Advance 2017 and be inspired….

Table 1                                         >> Round table topics <<

15:30 - 16:25 | Find out how the HoloLens can augment your business process
Dynamic Software - Eric Veldkamp
16:30 - 16:45 | Belonging to a User Group will be an advantage to you and your business
Dynamic Communities - Darrell Monk

Table 2

15:30 - 16:05 | Single-stack e-commerce for Microsoft Dynamics
Sana e-Commerce - Eleanor Walsh
16:10 - 16:40 | How can you build a more flexible and efficient operation to succeed in an uncertain world?
Slimstock, Sam Phipps 

Table 3

15:30 - 16:05 | BI & Reporting, how we can accelerate the implementation of Data Warehouse solutions HSO, Robin Coles
16:10 - 16:40 | Find out how you can achieve robust and secure document processes
Bottomline, Christiaan van der Heever

Table 4

15:30 - 16:05 | How far can your Dynamics AX investments take you?
HSO, Rob Linnell & Mark Carey
16:10 - 16:40 | Advanced Managed Services
HSO, Rob Linnell & Mark Carey

Table 5

15:30 - 16:40 | The evolution of Microsoft Dynamics 365
Microsoft, Kevin Horlock & Laurence Tinsley

Table 6

15:30 - 16:05 | Dymystyifying Digital Transformation
Digital Works, Richard Morecroft & Andrew Salmon
16:10 - 16:40 | Atlas 6.1 takes your reporting to a whole new level
Atlas Software, David Downes & Tony Cregg

Exhibitor Area

SANA Commerce

Sana Commerce is a global ISV with offices in Europe, North America and APAC. We provide B2B and B2C web portals, which seamlessly integrate with Microsoft Dynamics 365, NAV and AX. As a Gold Microsoft Partner with 1200 customers globally and strong referenceability in the Manufacturing, wholesale and distribution industry sectors, Sana Commerce is one of the leading e-commerce solutions available for Microsoft Dynamics.SANA Commerce

Visit us at www.sana-commerce.com/

Dynamics Communities

Dynamic Communities supports technology-centric user groups that provide hubs for users, partners and developers to exchange knowledge on how to 

best maximize product performance. Our user groups specialize in the delivery of user-produced education and enriched networking – helping to boost competencies, confidence levels and connections for thousands of members.

Visit us at www.axug.com and www.crmug.com


Atlas combine the familiarity of Microsoft Excel with the power of your Microsoft Dynamics Data. Atlas saves you valuable time and resources by providing live data from Microsoft Dynamics into Excel Connect to multiple data sources such as SQL and data cubes (on-premise and cloud) with integrated AX security across a variety of business systems.

• Eliminate errors caused by downloading or manually re-keying data. 
• Boost data analysis with sidebar drill-down and transaction drill features.
• Present data through a variety of dashboards and visualization canvasses

Atlas has the ability to dynamically access any module in Microsoft Dynamics AX or 365: Operations, Financials, Sales, Customer Service, Field Service and many more...


• No IT or super-users required to create/change reports (Ad-hoc reporting)
• Deployment in minutes
• Out-of-the-box integration between your business systems and Microsoft Office is easy and logical • Ability to update data in Excel and upload to your enterprise system 
• No staging area or data warehouse required• Great ROI by keeping additional licensing costs to a minimum and maximizing your investment in the Microsoft Office system

Dynamics Software

Dynamics Software offers powerful industry-focused solutions integrated with Microsoft Dynamics 365 and solutions using 

Microsoft Azure, Office 365 and SharePoint as well as premier services delivered by our highly skilled and experienced industry and domain experts.

Our solutions are sold, implemented & supported worldwide through our industry experts, strategic partners as well as selected Sales and Certified Value Added Resellers. Dynamic Software’s outstanding dedication to customer satisfaction through the delivery of innovative business solutions saw us being named to the Microsoft Dynamics Presidents Club. One of the many accolades we are proud of.

From turning your service organization into a profit center, increasing overall equipment effectiveness, maximizing use, utilization and tracking of assets and driving rental revenue with additional services, business accelerating solutions for agile wholesale distribution, adding superior value to your ERP implementation and outselling your competitors across all channels, Dynamics Software offers proven solutions and premier services which enable you to amplify the success of your business.

We have covered a lot of ground in the last decade delivering proven solutions and premier services worldwide and celebrated our 10 year anniversary in 2015. We continue to celebrate our 300+ customers and their success stories.


Bottomline Technologies (NASDAQ: EPAY) helps businesses pay and get paid. We help our customers to make complex business payments simple, secure and seamless.

Businesses and banks rely on Bottomline for domestic and international payments, effective cash management tools, automated workflows for payment processing and bill review and state of the art fraud detection, behavioural analytics and regulatory compliance.

While consumer payments are ubiquitous and frictionless, business payments can still be obscure and counter-intuitive. The inherent complexities of larger transaction volumes, proliferated ledgers and regulatory oversight have held back B2B payments. But it doesn’t have to be that way. Bottomline exists to delight our customers, by overcoming friction and making the complex, simple.

Headquartered in Portsmouth, New Hampshire, we delight our customers through offices across the United States, Europe, and Asia-Pacific.

Businesses around the world depend on Bottomline solutions to help them pay and get paid, including some of the world’s largest systemic banks, private and publicly traded companies and Insurers. Every day, we help our customers by making complex business payments simple, secure and seamless.


Insite is a specialist in Private Cloud hosting, managed services and support for business-critical Dynamics AX, CRM and broader Finance applications.

Major organisations trust Insite to guarantee the application-uptime of their mission-critical applications upon which their reputations, revenues and profits depend. That’s because we guarantee uptime as high as >99.95% -- and we closely monitor and measure application performance and the user experience 24/7.

We guarantee application-uptime as part of our standard solution. Other Cloud providers typically guarantee only ‘operating system’ availability as part of their standard solution, and charge a considerable premium when an application-uptime guarantee is required.

We work on-premise or off-premise, with a client’s IT team or independently, whichever is deemed to be the optimum solution.

As an ISO 27001:2013, IL3 and Cyber Essentials Plus accredited company, and as a GCloud 9 accredited supplier, we ensure that our clients’ business-critical applications meet compliance regulations and work on time, all the time. Additionally, Insite is a Microsoft Certified Gold Partner in three competencies: Server Platform, Data Platform and Hosting.

Established in 1994 and now part of the Six Degrees Group, Insite operates out of four purpose-built, state-of-the-art Tier 3 datacentres, where teams of highly qualified in-house engineers ensure our clients’ data is kept supremely safe and secure 24x7x365.



Since 1993, Slimstock has been synonymous with better demand forecasting, effective inventory optimisation, clearer inventory analysis and continuous improvement of inventory reliability. Our customer base consists of over 650 companies worldwide, across a diverse range of industries, covering large, medium and small enterprises.