The Future of Technology in Manufacturing

Boost business growth by attending this sensational FREE event | 28th March

This full day event is packed with inspirational keynote speakers, compelling customer stories and real world examples of how your business can become digital. Take away practical ideas that you can use within your company to help transform your organisation.

Join the Future of Technology in Manufacturing event on 28th March 2017, and find out how your organisation can embrace the power of Digital Transformation.

We are entering the next Industrial Revolution, the Digital age, so there has never been a better time for you to work together with Microsoft and HSO and let us help you take advantage of the Digital transformation opportunity to drive your growth to the next level. Become aligned with us and drive your business in the very best way possible to have maximum impact on your customers. 

“We have entered the fourth industrial revolution, driven by digital data, connectivity and cyber systems, and are creating new and previously unimaginable business opportunities for those who are innovative and agile. The digital era is upon us and we need to grasp the opportunities that it offers", Sir Terry Morgan, The Manufacturing Technology Centre.

Key Highlights

  • Practical advice for commencing/extending the digital transformation journey
  • Explore the benefits of Machine Learning
  • Hear a manufacturer to service customer success story
  • Partner expo area for you to discover how to build your digital business
  • An afternoon of Deep Dive sessions full of inspiration
  • Highlights from a national survey on the megatrends in manufacturing

Future Of Technology in Manufacturing Agenda

09:30    Registration and Coffee

10:00    Welcome & Introduction - David Little, HSO

10:15    Driving the 4th Industrial Revolution through Impact Oriented Innovation - Dr Lina Huertas, MTC       

10:45    The forecast is for increasing levels of cloud - Laurence Tinsley, Microsoft

11:15    Break

11:45    Expanding your reach through Digital Channels - James Pennington, Warwick University

12:15    Manufacturing Mega Trends for 2017 - Henry Anson, The Manufacturer

12:45    Making the transition from the traditional to the digital - Mike Stanbridge, Ab Agri

13:15    Lunch

14:00    Afternoon Deep Dive Sessions 1 and 2

15:00    Break

15:30    Afternoon Deep Dive Sessions 3 and 4

16:30    Ensuring success when implementing new technologies - Professor Ken Young, The MTC

17:00    Summary and close - David Little, HSO

14:00 - 14:25

Quote it Fast. Sell it Right. Experlogix CPQ Supercharges Quote-to-Cash with Microsoft Dynamics

Brian McMurray, Experlogix

Join us to learn how hundreds of Dynamics customers have delivered quotes faster, improved forecasting and enhanced customer satisfaction with Experlogix CPQ for Microsoft Dynamics.

14:30 - 15:00

How does my business achieve anytime, anywhere, any device and role based solutions using office 365?

Peter van Haaften

With all the talk about digital transformation, what does this mean to my business and how would we achieve it? Peter will be able to give his insight on the best practices to adopt when transitioning into the cloud – specifically Office 365. 

15:30 - 15:55

How digital intelligence improves the health of your customer base

James Nightingale

This session describes how digital intelligence can help you gain greater insights to improve sales, customer retention, loyalty and lead generation. James will talk about using the latest technology to help you to do this including: Cortana Intelligence, Microsoft Dynamics CRM, Social Engagement, Relationship Insights and mobility. 

16:00 - 16:25

ClickDimensions: Intelligent, Integrated Marketing

Matt Gibson, HSO

Email Marketing services are ten a penny. In this session, we will take a look at what sets ClickDimensions apart. Sitting natively in Dynamics 365, ClickDimensions removes complexities of integration, and provides Marketing intelligence in the same location as your Sales and Service data.

14:00 - 14:25

What is the factory of the future?  

Mark Breeden, HSO

This session introduces what this phrase means from today's perspective and tackles the viewpoint of "that's great, but how do I get there?".

14:30 - 15:00

De-mystify the world of machine learning and IoT

Martin Ter Horst, HSO

In this session we will give you a set of practical, real world examples that help you demystify the worlds of Machine Learning and IOT. Real client examples will be presented, focussing on the objectives and challenges at clients we are currently working with. Included will be the results seen to date, the technologies that have been used to drive these and the key lessons learnt.

15:30 - 15:55

Empowering Manufacturing

Phil Rubins, Microsoft

Phil Rubins is a Principle Solution Specialist at Microsoft for IoT and Field Service and in this session he will talk about transformation in manufacturing, and how it is now a “connected everything,” from how products are designed, manufactured and sold to the development of value-added business services delivering a connected consumer experience.

16:00 - 16:25

Does business intelligence equal intelligent business?

Robin Coles, HSO

In this session we will focus on the real world challenges of aligning BI techniques and tools with business needs. We will investigate the technologies that Microsoft provide and where they can be applied, focussing on the approach that should be taken, and highlighting what value this may drive. Our goal is to provide a pragmatic view of the BI world, driven towards tangible results.

Registering for the Event



If you have any questions or require further information regarding this event, please email

Partner Expo Area



The Manufacturing Technology Centre, Coventry

  • Dr Lina Huertas,
    of Tech Strategy for Digital Manufacturing, MTC
  • Laurence Tinsley,
    Partner Technology Strategist, Microsoft
  • James Pennington,
    Associate Lecturer, Warwick University
  • Henry Anson,
    Managing Director, The Manufacturer Magazine
  • Mike Standbridge,
    Enterprise SYstems Director, AB Agri
  • Prof. Ken Young,
    Technology Director, MTC
  • Mark Breeden,
    Senior Account Manager, HSO
  • James Nightingale, 
    Practise Lead, HSO
  • Martin ter Horst, 
    Practise Manager, HSO
  • Peter van Haaften,
    Business Development Manager, HSO
  • Phil Rubins,
    Principle Solution Specialist, Microsoft
  • Matt Gibson, 
    CRM Consultant, HSO
  • Robin Coles, 
    Microsoft Technologies Enablement Lead, HSO
  • Brian McMurray, 
    Global Sales Director, Experlogix