With the rapid development of technology in the past ten years, customers are constantly expecting more from electrical retailers. By virtue of the industry sector, customers also anticipate digitised, insight-informed promotions and marketing to win their business.

With competing technology brands consistently matching each other in terms of price, marketplace advantage is leveraged through quality, speed and value of the engagement process. Businesses that can make purchasing an enjoyable experience are best set to retain loyal, long-term customers.

By introducing Microsoft Dynamics AX and CRM, HSO empowers this experience at all stages of the customer engagement cycle, whether it’s marketing, research or the actual purchase, be it online or in-store.

HSO can help your Electricals business with the following:

-          Cross channel - ensure a consistent experience between the physical and online store to make the customer purchasing cycle simple

-          Supply chain - keep all stock levels up to date to offer customers the desired product and never disappoint; cross channel

-          Product Information Management - manage constantly changing product portfolios and retire legacy editions as technologies develop

-          Pricing Management - monitor opportunities to change price points to increase demand while simultaneously maintaining profitability

Talk to HSO about Microsoft Dynamics AX and CRM and what they can do for your Electrical Goods retail business.


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